August 13, 2020

Flylow Gear welcomes Stoneface Sales as New England rep team

Tahoe, Calif., August 13, 2020-- Flylow Gear (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, has hired Stoneface Sales to represent the brand in the six states of New England. Drawing on a 21-year history of brand representation in snowsports and the outdoor industry, Stoneface Sales (www.stonefacesales.com)...

August 12, 2020

IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding

KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH...

August 10, 2020

Idea Ranch Launches with Staff Promotions

TULSA, Okla., August 10, 2020 — Idea Ranch made it public that it has promoted a group of Creative, Social & Public Relations (SPR) and Account Service team members to new positions within the agency. Heath Kennedy transitions to Vice President of Content Delivery and Performance. Austin Hillard becomes Associate...

August 6, 2020

Dhani Jones Joins Pocket Outdoor Media Board of Directors

Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been elected to its board of directors. In this role Jones will offer strategic guidance and advise the...

July 22, 2020

U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner

SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...

July 16, 2020

Big Agnes Announces Key New Hires, Headquarters Relocation

STEAMBOAT SPRINGS, Colo. (July 16, 2020) – Big Agnes Inc., the Steamboat Springs based outdoor equipment brand, recently hired Jill Lewis as Director of North American Sales and Eric Einfeld as Senior Demand Planner. The company also completed relocation of its headquarters to a new location in downtown Steamboat Springs....

July 15, 2020

Grundéns Strengthens Bench and Improves Distribution to Better Serve Customers

July 15, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the addition of four team members to the marketing and sales teams, and a significant change in distribution capabilities. Grundéns is making these changes to better serve customers, both directly and within the...

July 14, 2020

Adventure Ready Brands Strengthens Sales Team with Key Executive Hire

LITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales leader Greg Solt has joined the company as senior vice president of sales. “Greg brings...

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 1, 2020

Oberalp Group Adds Two New North American Sales Reps

Boulder, CO (July 2020) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added two representatives to its staff of regional sales representatives, giving the company a pair of experienced outdoor enthusiasts with strong familiarity with Oberalp’s biggest brands. David Anderson,...

June 30, 2020

Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications

Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...

June 30, 2020

PeopleForBikes President Tim Blumenthal Announces Retirement

BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....

June 30, 2020

Aqua Lung Names Andrew Gritzbaugh General Manager, North America

VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...

June 15, 2020

Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour

(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...

June 10, 2020

Merrell Names Janice Tennant as Chief Marketing Officer

ROCKFORD, Mich. (June 10, 2020) —  Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team. In this key role, Janice will...

May 26, 2020

The Orvis Company Appoints Simon Perkins President

MANCHESTER, Vt. (May 26, 2020) —Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the Perkins family to lead Orvis since 1965. Outgoing president/CEO Bill...

May 14, 2020

Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency of Record

AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of record. rygr will lead public relations and affiliate marketing efforts for Duck Camp, effective immediately....

May 12, 2020

CAKE and Polestar Announce Expanded Brand Partnership

(Stockholm, Sweden – May 12, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The two...

May 11, 2020

Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast

Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...

May 11, 2020

Royal Robbins Announces Key New Sales and Marketing Hires

SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing. “As we continue to face uncertainty in the world, I’m confident that our new...

May 6, 2020

Kitsbow Announces Addition of Andrew Chmar to Board of Directors

Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s Board of Directors. An expert logician having served in the U.S. Army for more than...

April 30, 2020

HeiQ offers proprietary “Viroblock” to CHT, JINTEX & Piedmont

Striving to help advance the global fight against coronavirus on textiles, HeiQ recently launched HeiQ Viroblock NPJ03, an antimicrobial textile treatment proven effective against human coronavirus (229E) in face mask testing, significantly enhancing the antiviral log reduction from 2.90 of untreated face masks to 4.5, a 30 times improvement with...

April 29, 2020

Stio Hires Senior Sourcing & Production Leader

JACKSON, Wyo. (April 29, 2020) – Jackson Hole-based outdoor apparel brand Stio is pleased to announce its senior sourcing & production manager hire. Gena Calegari joins Stio’s dynamic product development team from Old Navy, bringing nearly twenty years of experience in apparel production with exposure to the entirety of the creation cycle...

April 20, 2020

Merrell Names Alex Brown as Vice President of U.S. Sales

ROCKFORD, Mich. (April 20, 2020) —  Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel. Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently...

March 30, 2020

Cotopaxi Announces #OneUtah Campaign

Salt Lake City, UT, March 30, 2020- The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied together and coordinated between community and civic leaders to explore how best to help the...