ESW Syndicated
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June 30, 2016
ElliptiGO, Inc. joins MetroConnect Program to expand international growth
SAN DIEGO, Calif. (June 30, 2016)– ElliptiGO is pleased to announce it has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to help San Diego companies accelerate their global growth. The announcement will be made later today...
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June 29, 2016
Vibram USA Launches FiveFingers Brand Ambassador Program
June 29, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program. “From adventurists to photographers, from powerlifters to authors, the Vibram FiveFingers community of brand ambassadors challenges the norm...
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June 28, 2016
Haibike Partners with Coastal Racing GNCC Race Team
SIMI VALLEY, Calif. (June 28, 2016) – Haibike, the pioneering German electric bike brand has teamed up with The Coastal Racing team. ATV, UTV and dirt bike team riders will be using Haibike high performance e-bikes at Grand National Cross Country (GNCC) series events. GNCC Racing is America’s premier off-road racing series featuring...
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June 23, 2016
Astral Lights Up Trail Shoe Market in Spring 2017
June 23, 2016 – Asheville, NC – The trails are about to make a new best friend. Astral’s new TR-1 Series represents a fresh generation of lightweight, performance trail shoes that feature Astral’s coveted G® rubber outsoles, Balanced Geometry™ Midsoles, and Astral’s ingenious Top Shank™ that reduces foot fatigue while allowing maximum trail conformity...
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June 16, 2016
Sciessent Announces Partnership with Haglöfs, Supplies Lava™ Odor-Fighting Fabric Treatment
Wakefield, Mass. (June 16, 2016) - Sciessent, makers of a wide variety of odor-fighting and DWR finishes for the outdoor industry, today announces a partnership with Swedish apparel and footwear company Haglöfs. Sciessent will supply their Lava odor-adsorbing technology for use in selected pieces of Haglöfs apparel range. Non-toxic and bluesign®-approved, Lava effectively traps...
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June 14, 2016
Reynolds Cycling Hires Alexander Mai as General Manager of European Sales—Travis Erwin Promoted to Director of Global Sales
Sandy, Utah (June 14, 2016) - Reynolds Cycling’s current European General Manager, Travis Erwin, has been promoted to Director Of Global Sales. Travis has been based in Maastricht, NL and will relocate to Reynolds headquarters in Salt Lake City for the role. As director, Erwin will develop and execute Reynolds’...
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June 13, 2016
Vapur Takes a Walk on the Darkside with New BlackOut Bottle
Oxnard, Calif. (June 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, is announcing the release of their darkest water bottle yet, the fashionable and highly practical, (though nobody needs to know that) matte black BlackOut Eclipse Bottle. Staying hydrated has never looked this good. The all black bottle is...
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June 9, 2016
Niner Bikes Sponsors Ride Sun Valley’s Fox Trot 40 Cross-Country Race
June 9, 2016 (Fort Collins, CO) – Niner Bikes has signed on as the title sponsor of the Fox Trot 40 cross-country mountain bike race taking place during Sun Valley, Idaho’s annual mountain bike festival, Ride Sun Valley. The Fox Trot 40 is a stand-alone cross-country race in its second year running that...
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June 9, 2016
Hydro Flask Vice President of Finance Ellyn Biedscheid Receives Sporting Goods Business Magazine’s 40 Under 40 Award
Bend, OR– Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, announced its Vice President of Finance Ellyn Biedscheid has been named a 2016 Sporting Goods Business Magazine’s (SGB) 40 Under 40 Award honoree. This annual award recognizes 40...
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June 7, 2016
Headsweats Supports U.S. Adventure Racing Champion Team Tecnu for 6th Year
Headsweats, the leading manufacturer of performance headwear for runners and athletes, is thrilled to announce their renewed sponsorship of the Tecnu Extreme Adventure Racing team. Now in their 6th year of partnership with Team Tecnu, Headsweats will provide headwear for the 6-person team as they tackle the most extreme adventure races...
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June 7, 2016
Icebug Footwear Hires Green River Sales Group
Bellingham, WA (June 7th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of Green River Sales, to cover CO, MT, UT, WY, NE, and NM. Located in Golden, Colorado, Green River Sales is headed by John McDonnell and Patrick Davis, who...
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June 2, 2016
GU Energy Labs Teams Up with Verde Brand Communications
Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in endurance activities and beyond. “Like our team at GU, Verde is a group of motivated...
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June 1, 2016
NOSO Puffy Patches Launch for Summer 2016
Jackson, WY (June 1st, 2016) – NOSO is proud to launch NOSO Puffy Patches for summer 2016, using a combination of crowdfunding and direct retailer outreach to make the patches accessible to the widest range of consumers, just in time for the biggest outdoor season. Based in Jackson, Wyoming, and...
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June 1, 2016
Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.
Wakefield, Mass. - Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain a high standard for health and human safety by assisting in the sourcing and use...
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June 1, 2016
Katadyn® Launches Its Smallest, Most Compact Water Filter
Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® for an ultra-light .6L water filtration system. “Katadyn is a name...
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June 1, 2016
Steamboat Stinger Announces New and Improved Race Course
STEAMBOAT SPRINGS, Colo. (June 1, 2016)—Living up to its nickname “Bike Town USA” Steamboat, Colorado, has been busily building new mountain bike trails for the past several years. The 6th annual Steamboat Stinger races are excited to take advantage of the newly completed trails on Emerald Mountain, adjusting its singletrack mountain bike...
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May 27, 2016
Urban Trails Offered as Solution to America’s Physical Inactivity
SILVER SPRING, MD – May 27, 2016 – At a media event on Capitol Hill yesterday, American Hiking Society released a report supporting the creation of trails, especially in urban areas where 81% of Americans live, as a way to address the many health issues facing the American public due to physical inactivity. The existence...
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May 26, 2016
Electric Named Outside Gear of the Year Award Winner for Second Year in a Row
San Clemente, California (May 26, 2016) –Electric has made history, becoming the first company to receive Outside’s Gear of the Year Award two years in a row for the same category. The new Stacker, Electric’s most technically advanced frame to date, was chosen as the best of new sunglasses for 2016. “The Stacker represents a commitment to...
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May 24, 2016
Lensbaby Launches Kickstarter Campaign to Offer a Limited Number of Groundbreaking Circular 180+ Lenses for Use with GoPro® Hero* Cameras
Portland, OR (May 24, 2016) - Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces limited early availability of the Circular 180+ lens for use with GoPro Hero® cameras through Kickstarter. Crowdfunding for this project will begin May 24, 2016. The Circular 180+ lens creates fully...
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May 23, 2016
Four-Time Olympian Meb Keflezighi to Speak at Sports Medicine Conference on Benefits of “Cross-Training to Extend Competitive Performance”
SAN DIEGO, Calif. (May 23, 2016) – ElliptiGO Inc. announced today its title sponsorship of a presentation on the benefits of cross-training by 2016 United States Olympian Meb Keflezighi at the American College of Sports Medicine (ACSM) 63rd Annual Meeting. Keflezighi’s session, “Cross-Training to Extend Competitive Performance,” will be Wednesday, June 1, 11:45...
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May 16, 2016
New Trail Running Guide to Premier Trail Running Region
For years, Bend has been called one of the top trail running destinations, but until now there has never been a book solely dedicated to running the trails. Trail Running Bend and Central Oregon, by author and trail runner Lucas Alberg, provides detailed descriptions of the area’s best loop runs, including...
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May 12, 2016
PeopleForBikes Hosts Top Executives at D.C. Fly-In
Boulder, Colo. (May 12, 2016)- This week, PeopleForBikes hosted its first Executive Fly-in of 2016 in Washington, D.C. Six top bicycle industry executives–all members of the Bicycle Product Suppliers Association (BPSA)–brought powerful economic stories of their companies to the nation’s capital to help make biking better in America. Along with PeopleForBikes leaders, these executives...
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May 11, 2016
COBI Crowdsources Brand Video Talent, Gives Away Trip to Berlin
Berlin, Germany (May 11, 2016) - Today COBI, the first integrated system to connect your cycling experience with the rest of your life, begins accepting video submissions for consideration in their upcoming brand video talent search. This contest will award two winners a trip to Berlin to star in the video and become...
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May 9, 2016
PeopleForBikes’ National Protected Bike Lane Week Kicks-Off Today!
BOULDER, Colo. (May 9, 2016) – Today marks the first day of National Protected Bike Lane Week which celebrates the positive change these lanes have brought to cities across the United States. Protected bike lanes separate people on bikes from car-and-truck traffic with physical barriers such as planters or bollards, providing...
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May 5, 2016
Hydro Flask Introduces New Wide Mouth Bottle Color Collections and Award-Winning Flex Cap
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to unveil 11 new refreshingly bold colors across its Wide Mouth hydration and beer lineups. The brand will be launching the 18 oz, 32...