ESW Syndicated
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May 9, 2019
REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative pink jersey called the Rosa REGGIE, a nod to the Giro’s coveted Maglia Rosa leader’s...
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May 8, 2019
LEM Helmets Welcomes Pro Cyclocross & Mountain Bike Racer Rebecca Gross to Ambassador Team
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and passionate cyclists. “Beyond her talent on two wheels, Rebecca is an amazing, dynamic individual who’s...
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May 7, 2019
Midland Radio Expands Business Communications Line with BizTalk MB400
KANSAS CITY, Mo. (May 7, 2019) – Midland Radio, leading two-way communications and weather radio manufacturer, is expanding the company’s presence in the business communications space with its new professional-grade radio, the BizTalk MB400. Utilizing 16 business channels across 99 frequencies, the BizTalk MB400 was designed to meet and exceed...
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April 30, 2019
Tailwind Nutrition On-Course at 2019 Sinister Sports Race Series
Durango, CO – Tailwind Nutrition is proud to announce a partnership in 2019 with Sinister Sports, organizers of premiere endurance racing events in Alberta and British Columbia. With distances ranging from 5K to 100 miles, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all aid stations. Sinister...
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April 30, 2019
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019 Gear of the Year Award for its new Spin Ultra, a highly cushioned yet ultralight...
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April 29, 2019
Honey Stinger Launches “Hive Life” Podcast Featuring Host David Willey
STEAMBOAT SPRINGS, Colo. (April 29, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories of triumph, adversity and growth through insightful interviews with athletes ranging from top-tier cyclists and...
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April 25, 2019
REGGIE Ramble Gravel Grinder Cycling Event Coming To Toronto Area
Port Hope ON, Canada (April 25, 2019) — Hoping to build on the momentum of the gravel cycling craze in North America, REGGIE – the upstart Canadian apparel brand renowned for its bold designs and top-notch craftsmanship – is launching a new gravel event that will challenge riders with three...
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April 25, 2019
World T.E.A.M.’s Face of America Rolls through Rural Maryland this May
Gettysburg, Pennsylvania, April 25, 2019 – America’s most inspiring cycling challenge, Face of America, brings together adaptive and able-bodied athletes from across North America and Europe. Non-profit World T.E.A.M.’s May 3-5 cycling challenge begins in Arlington, Virginia’s Crystal City, and concludes in the historic Civil War community of Gettysburg, Pennsylvania....
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April 25, 2019
Act Fast! Help GO Comfort Recognize Educators Nationwide on Teacher Appreciation Day
FERNDALE, Wash. (April 25, 2019) – After outfitting over 2,000 teachers and school staff members in their hometown last year in honor of Teacher Appreciation Day, GO Comfort is taking their mission to celebrate these everyday heroes nationwide. Open now, students, colleagues, and parents can head to GOComfort.com to nominate...
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April 24, 2019
CTS Announces A Partnership With Muir Energy That Will Propel Athletes Further
(April 24, 2019) — CTS announced Muir Energy, a San Diego real food and plant-based nutrition company, as the new Official Energy Gel Partner for all CTS Training Camps and Bucket List Events. The two companies both share in the value of creating the highest-quality products, without compromise, that empowers...
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April 23, 2019
One Up Your Recovery Game with New Superfeet Aftersport Slides, Available Now
FERNDALE, Wash. (April 23, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, announces the debut of the Superfeet® Aftersport™ slides available now at 140 retail locations nationwide and online at superfeet.com. Say goodbye to static recovery - the new Aftersport slide is...
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April 23, 2019
Powered by HeiQ Technology, Speedo Launches its New Elite Swimwear
(Zurich/Switzerland, April 23, 2019) — Swiss textile innovator HeiQ partners with Speedo on their new Fastskin line of suits with a drag reduction technology by modifying the surface of the fabric at a microscopic level. Founded in 1914, Speedo, the world’s leading swimwear brand, has a long heritage and dominance...
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April 18, 2019
Darn Tough Vermont Earning its Name with Best in VT Award
Northfield, VT (April 18, 2019) – The Green Mountain state will soon become synonymous with socks, along with cheese or ice cream, as Darn Tough Vermont is again recognized by the Vermont Business Magazine (VBM) as a recipient of a 2019 Best of Business Award. Located in the Sock Capital...
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April 18, 2019
IMBA Announces Fourth Trail Labs Event in Bentonville, AR
(BOULDER, Colo., April 18, 2019) — The International Mountain Biking Association will host its fourth Trail Lab in Bentonville, Arkansas on June 10-12, 2019. Trail Labs are intensive two-day workshops designed to catalyze the next generation of great places to ride mountain bikes. Community stakeholders are encouraged to attend to...
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April 15, 2019
Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks
Sheboygan, WI. (April 15, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit, a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs...
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April 15, 2019
A Superior Ride With Stromer Bikes
Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today's generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily commute. Why? Because it offers just the...
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April 12, 2019
Toray Targets Athleisure Market With Newest Primeflex
Friday, April 12, 2019 — Toray has added a new, innovative iteration to its PRIMEFLEX family of stretch textiles. By employing "Nanodesign" to control the cross-sectional shape of the composite fiber, Toray has succeeded in creating a microfiber PRIMEFLEX polyester. The result is a thin core-sheath structure and a fine comosite yarn with...
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April 9, 2019
Sparc Retail launches first retailer-based employee training platform for ERIK’S Bike, Board and Ski
Laguna Beach, CA - Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski (www.eriksbikeshop.com). The new retailer-based solution is a single, powerful and immersive platform which allows store...
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April 8, 2019
inov-8 Athlete Dani Speegle Finishes USA CrossFit Games Open Ranked #1
inov-8 athlete Dani Speegle has finished the 2019 CrossFit Games Open series ranked #1 in the USA, just four years after starting in the sport. The result has earned her a spot at the CrossFit Games – the sport’s marquis event – later this summer. The 26-year-old, who hails from...
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April 5, 2019
PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills. CircleBack is the first...
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April 5, 2019
Dogfish Head Sprints into the Summer Season with its Off-Centered Activity Box
(Milton, Del., April 5, 2019) – As the warm weather rolls in, Dogfish Head raises a can to toast the upcoming season’s SWEAT-sational activities with its Off-Centered Activity Box. A summer-centric variety 12pk of cans perfect for beer drinkers with active lifestyles and conscience consumption mindsets, the Off-Centered Activity Box...
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April 2, 2019
Liv Cycling Unveils Global Brand Campaign Liv Forward
April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling. The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...
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April 1, 2019
Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available...
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March 28, 2019
FITS® Launches New 2019 Spring Performance Sock Collection
CHATTANOOGA, TN — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 spring collection featuring eleven new running, hiking and compression sock styles. These new styles offer breathability, moisture-wicking properties and lower profile designs to keep feet cool even in...
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March 26, 2019
Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX
Red Wing, MN – March 26, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part of its Spring 19 line of trail footwear, available at www.vasque.com and retailers nationwide. Available...