January 17, 2023

ROKA Sees a Clear Future with Backbone Media

AUSTIN, TEXAS. (Jan. 17, 2022) /OUTDOOR SPORTSWIRE/ – ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of record. The Colorado-based active lifestyle agency will focus on increasing national brand awareness around the burgeoning performance sunglass and...

January 16, 2023

Using Artificial Intelligence to Create 5 Resort Maps

If you haven’t been keeping up with the exciting recent developments in artificial technology, here’s most of what you need to know: AI can basically do everything now. Chatbots like ChatGPT can do anything from debugging computer code to writing a biblical verse in the King James style about how to remove a peanut butter...

January 13, 2023

Color Your Campsite Bright With Fenix’s Latest Launch — The CL28R Rechargeable Lantern

/OUTDOOR SPORTSWIRE/Move over basic camping lights! The Fenix CL28R has arrived to steal the show! Fitted with a color dial, which allows you to change the color temperature of the light — this rechargeable camping lantern does more than show you the way. Landscape photographers who document their hiking and...

January 12, 2023

Polar Explorer Caroline Côté Reaches South Pole in 34 Days

VANCOUVER, CANADA (January 2023) /OUTDOOR SPORTSWIRE/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...

January 12, 2023

Are Protein Bars Actually Good for You?

The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)

January 12, 2023

Gill Fishing Launches New Footwear Collection for Anglers

BUFORD, Ga. (Jan. 12, 2023)/OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and technical apparel for anglers, announces an all-new collection of high-performance fishing deck boots. The new footwear delivers everything for anglers to thrive during demanding days on the water: sticky grip, reliable waterproof protection, rugged durability, and...

January 12, 2023

Primus Expands ‘Service for a Reason’ Program to All In-Line Stoves

LOUISVILLE, Colo. (Jan. 12, 2023)/OUTDOOR SPORTSWIRE/ – Primus announces an expansion to its popular Service for a Reason initiative in 2023, now offering free repair parts for Primus campfire stoves and grills from February 1 through March 31. With the intention of extending the life of stoves, keeping broken stoves out of...

January 11, 2023

Outdoor Research Fall 2023 Collection Guided By Trusted Gear for you to Thrive Outside Mantra

SEATTLE (Jan. 11, 2023) /OUTDOOR SPORTSWIRE/ - Leaning into a new mantra that reflects brand roots four-decades deep, Outdoor Research (OR) releases a Fall 2023 collection that showcases a wide range of new technology and athlete-led design. The brand's guiding ethos — Trusted Gear for you to Thrive Outside —...

January 11, 2023

Carbon, Altitude, and Innovation Highlight La Sportiva’s Footwear Collection for Fall 2023

BOULDER, CO (JAN 11, 2023)/OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world's finest mountain gear, today announces its exclusive new footwear line for fall 2023. The new collection is designed for the adventurous, offering cutting-edge products for runners, climbers, mountaineers, and skiers. These items represent an evolution of winter gear, with...

January 11, 2023

2023 Paddling Magazine Industry Awards: Winners Announced

/OUTDOOR SPORTSWIRE/ - The paddlers have spoken, and today we are excited to announce the winners of the fourth annual Paddling Magazine Industry Awards presented by the Safer Paddling Campaign. These awards recognize significant and innovative achievements in the development of products introduced to the paddlesports market this year. This...