August 17, 2021

Saucony® Launches the All-New Triumph 19

WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance...

August 17, 2021

Nocs Provisions’ Outdoor Optics Now Available at REI

ALPINE MEADOWS, Calif. - August 17, 2021 - Nocs Provisions, maker of adventure-ready optics and accessories, today announces that its products will be available online at REI.com this Fall, and in-store in Spring 2022. Founded in 2019, Nocs Provisions has grown quickly with its range of adventure-ready optics that are...

August 17, 2021

Ascent Protein Launches New Plant-Based Protein with Whole Foods Market

DENVER, COLORADO - August 17, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent’s Plant Protein helps to expand their line of products that support “clean-eating, hard-working...

August 13, 2021

Introducing the New Standard in EDC Lighting: Fenix E05R & PD35 V3.0

For over two decades, Fenix has designed and manufactured some of the very best lighting products on the market, combining convenient features of everyday carry lights with intuitive design. With the release of the new E05R and PD35 V3.0, Fenix continues its decades-long legacy of excellence. The E05R Keychain Flashlight...

August 13, 2021

Footwear Innovation Brand Drops A Performance Carry Pack For All Day Flow

GOLETA, Calif. - Deckers X Lab, the innovation department of Deckers Brands - owner of HOKA ONE ONE®, UGG®, Teva®, and Sanuk® - today announces the launch of the NVRSTP pack, the ultimate action pack for any adventure. Whether competing in your next Ultramarathon, speed hiking, or just playing outside...

August 13, 2021

Kane Footwear and Equinox Partner to Promote Athlete Recovery

Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...

August 12, 2021

Snow Peak and Rivian Come Together to Create the Ultimate Outdoor Cooking Setup

PORTLAND, Ore. (August 12, 2021) – Snow Peak, the global outdoor lifestyle brand, is pleased to unveil the Rivian Camp Kitchen x Snow Peak project, a collaboration between like minded brands that share a passion for the outdoors. Rivian, maker of electric adventure vehicles, allows owners the option to configure...

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 11, 2021

Aspen Snowmass Resorts Launches Outerwear Lines for Employees, Guests

Vertical integration on the slopes? That’s what Aspen Snowmass has in mind, as it launches its own ski outerwear line. The resort chain becomes the first to design its own clothing line, ready to go for the 2021-22 season after some in-house testing. GearJunkie

August 11, 2021

Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021

Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and Stretchdown Pant, each available in...