nutrition
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June 1, 2021
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...
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May 20, 2021
Gnarly Nutrition Re-Signs Kyra Condie to its Athlete Team
Salt Lake City, UT -- U.S. National Team Member in climbing, Kyra Condie, has officially re-signed to Gnarly Nutrition’s athlete team. “Everyone at Gnarly Nutrition is really passionate about what they’re doing and really believes in the product and all the athletes,” said Condie. “The brand and their efforts are...
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May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
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May 10, 2021
TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science
TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Businesswire
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May 7, 2021
Tailwind’s Maggie Guterl Takes First at Cocodona
DURANGO, CO [May 7, 2021]- After three grueling days on the trail, Tailwind Nutrition athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 late Thursday evening (May 6). This is the first year of the ultra race, which spans a curated route...
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May 5, 2021
Nathaniel Coleman Re-Signs to Gnarly Nutrition Athlete Team
Salt Lake City, UT -- Gnarly Nutrition is excited to share that climber Nathaniel Coleman has re-signed to their athlete team as he prepares to compete in this year’s summer Olympics. “Gnarly Nutrition is committed to improving people’s nutrition, training and the knowledge of nutrition in climbing and other sports,”...
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April 21, 2021
Lael Wilcox Joins Gnarly Nutrition Athlete Team
Salt Lake City, UT -- Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide...
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April 20, 2021
Ascent Recovery Water Gains Additional Traction in Retail
DENVER, COLORADO - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70...
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April 12, 2021
Tailwind Announces New Non-Profit Partnership with Outride
Durango, CO (April 12, 2021) - Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down barriers so that all children have access to bicycles and a safe place to ride. This...
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April 12, 2021
Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...
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April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
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March 29, 2021
Honey Stinger Partners with WNBA Legend Angel McCoughtry
STEAMBOAT SPRINGS, Colo. (March 29, 2021)— Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...
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March 23, 2021
Ascent Protein Expands Recovery Water Line, Adds Orange Mango Flavor
DENVER, COLORADO - March 23, 2021- This week, Ascent Protein announced an expansion of their Recovery Water product line with the addition of an Orange Mango flavor. It will be sold on Ascentprotein.com, Amazon & gyms nationwide starting March 23. Orange Mango will be the new addition to the Recovery...
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March 19, 2021
Introducing Everyday Calm by Amari – An Easy-to-Take, Water-Soluble Adaptogen CBD Blend
Boulder, CO (March 19, 2021) — Amari, a wellness company focused on providing plant-based solutions to support leading a healthy lifestyle, introduces its Everyday Calm formula, to promote a healthy stress response in the face of today’s life challenges. “With the American Psychological Association reporting stress levels at an all-time...
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March 9, 2021
Good To-Go’s Latest Meal, Chicken Pho, Wins Backpacker’s Editors’ Choice Award
[Kittery, ME] — Created to elevate expectations of what prepared meals can taste like, the latest two meals launched by Good To-Go are included in Backpacker’s 2021 Spring Gear Guide, with the Chicken Pho taking home the most coveted honor, the Editors’ Choice award. This is the brand’s third Editors’...
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January 5, 2021
Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein
DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...
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November 18, 2020
Setton Farms Sweetens the Pistachio Industry with New Dark Chocolate Products
Terra Bella, CA (Nov 18, 2020) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new dark chocolate varieties to their growing selection of pistachio offerings. Joining the brand’s popular Dark...
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November 3, 2020
Barebells Expands Line of Bestselling Protein Bars with Hazelnut & Nougat
LOS ANGELES (November 3, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – has expanded their line of bestselling protein bars to welcome Hazelnut & Nougat, the brand’s sixth flavor profile to hit U.S. markets. Wrapped in milk chocolate with a creamy nougat center and...
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October 28, 2020
Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines
CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...
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October 28, 2020
Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship
KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is intended to encourage more female and non-binary participation in the rapidly growing sport, and to...
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October 21, 2020
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...
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October 14, 2020
Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild
DURANGO, Colo. (Oct. 14, 2020) – Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products, named among Outside Magazine’s “Best Recovery Tools of 2020,” were developed to help athletes recover...
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May 4, 2020
PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse
Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™ Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...
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February 25, 2020
Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...
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January 7, 2020
NOCCO Signs Bodybuilder and Fitness Enthusiast Cassandra Martin as Brand Ambassador
LOS ANGELES (January 7, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its brand within the workout community. The new partnership marks another major step forward for NOCCO...