nutrition
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August 10, 2022
Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™
Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022) — Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew, Personal Record™, an awe-inspiring IPA crafted in collaboration with IRONMAN. Inspired by the IRONMAN athletes...
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April 4, 2022
Recovery Has Never Tasted Better With New Honey Stinger Nut + Seed Bar™
STEAMBOAT SPRINGS, Colo. (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Most athletes are too familiar with eating dense, tasteless, hard-to-digest protein bars as part of their post-exercise recovery. With its new Nut + Seed Bar™, Honey Stinger is on a mission to make recovery both tastier and more effective. The first-of-its-kind Honey Stinger...
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February 24, 2022
Shār Impossibly Good Trail Mix Wins 2022 Good Food Award
/OUTDOOR SPORTSWIRE/ - The Good Food Foundation announced in January that shār’s impossibly good trail mix is a 2022 Good Food Award winner. The Good Food Awards are unique in that winners must show not only exceptional taste but also a strong commitment to environmental, social, and business ethics. Executive Director Sarah...
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January 27, 2022
Floyd’s of Leadville Launches NEW SportsCreams
Leadville, CO /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader, Floyd’s of Leadville is expanding its lineup of topical creams with new SportsCreams, including full spectrum, and warming and cooling isolate options. Perfect for soothing sore muscles post-workout, or for keeping your skin and body feeling healthy throughout the day, SportsCream...
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January 25, 2022
Ascent Protein Donates $16,000 to Christian McCaffrey’s Foundation, 22 and Troops
DENVER, COLORADO - January 25, 2022 /OUTDOOR SPORTSWIRE/ - This week, Ascent Protein announced a $16,000 donation to 22 and Troops, a non-profit service organization that focuses on helping U.S. active-duty military members, veterans and their families focus on overcoming trauma and PTSD. The donation is a result of a...
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January 20, 2022
Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes
BUFFALO, N.Y. (Jan. 20, 2021) /OUTDOOR SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...
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January 19, 2022
Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply
STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension of Honey Stinger’s current athlete ambassador community, The Hive. So far, over 100 diverse college...
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January 13, 2022
Floyd’s of Leadville Introduces Immunity Tincture
Leadville, CO - /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader, Floyd's of Leadville is expanding its line with the new Immunity CBD Tincture that infuses the wellness properties of CBD and trusted, natural herbs, extracts, and vitamins. Immunity CBD Tincture Oil contains THC-free CBD blends that delivers wellness into your...
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December 3, 2021
Honey Stinger CEO Steps Down
STEAMBOAT SPRINGS, CO, December 03, 2021 /OUTDOOR SPORTSWIRE/ - Honey Stinger, alongside its equity partner, Factory-LLC announces CEO Mike Keown will step down from his post at the end of the year for personal reasons. “After thoughtful consideration with my wife, and in discussions with the Factory and the Board,...
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November 9, 2021
Ascent Protein’s Recovery Water Gains Nationwide Distribution at Sheetz Convenience Stores
DENVER, COLORADO - November 9, 2021 /OUTDOOR SPORTSWIRE/ - Ascent, one of America’s fastest growing sports nutrition brands, announces national distribution of its protein beverage, Recovery Water, at Sheetz Convenience Stores. Starting November 2, 2021, Ascent’s Recovery Water will be available at more than 400 Sheetz locations nationwide. Sheetz will...
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October 15, 2021
Tailwind Nutrition unveils brand refresh & new matcha flavor
DURANGO, Colo. [Oct. 15, 2021] /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the fresh, sophisticated look on the same fuel and recovery products, Tailwind is simultaneously introducing its...
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October 12, 2021
Ascent Protein Announces Partnership with Forging Youth Resilience (FYR)
DENVER, COLORADO - October 12, 2021 - This week, Ascent Protein announced a partnership with Forging Youth Resilience (FYR). From now, through the end of October, Ascent Protein will be offering the option to donate directly to FYR at check out on ascentprotein.com. FYR is a 501(c)(3) nonprofit organization that...
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September 30, 2021
MANTRA Labs Announces Formation of Medical Advisory Board in Partnership with Sleep Performance Institute
AUSTIN, Tex. - SEPTEMBER 29, 2021 - MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces the formation of their medical advisory board in partnership with the Sleep Performance Institute (SPI) with the appointment of the co-founders, Michael Howell, MD...
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September 22, 2021
Honey Stinger Launches NIL Program to Support Collegiate Athletes
STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /OUTDOOR SPORTSWIRE/ Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university through...
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September 21, 2021
Ascent Protein Releases New Limited-Time-Only Whey Protein Flavor In Cookies & Cream
DENVER, COLORADO - Sept. 21, 2021 /OUTDOOR SPORTSWIRE/ This week, Ascent Protein announced a new, limited-time-only flavor release of their Native Fuel® Whey Protein in Cookies & Cream. Ascent conducted consumer surveys to inform this new flavor release. It will be sold while supplies last on Ascentprotein.com, on Amazon.com and...
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September 21, 2021
Nutrition Company MANTRA Labs Announces New Partnership with HYROX
AUSTIN, Tex. - SEPTEMBER 21, 2021 /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces a new partnership with the unique global fitness series - HYROX. MANTRA Labs will serve as an official nutrition partner for the 2021...
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September 15, 2021
Nutrition Innovator MANTRA Labs Introduces HYDRATE – Plant-Based, Broad-Spectrum Super Hydration
AUSTIN, Tex. /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today introduces HYDRATE, a new broad-spectrum hydration drink mix packed with what the body needs for optimal performance and everyday health: electrolytes, marine minerals, PureWay-C®, Aquamin®, prebiotic fiber and other...
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September 7, 2021
Ascent Protein Gains Distribution at Hannaford Supermarkets
DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...
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September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...
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August 17, 2021
Ascent Protein Launches New Plant-Based Protein with Whole Foods Market
DENVER, COLORADO - August 17, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent’s Plant Protein helps to expand their line of products that support “clean-eating, hard-working...
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July 31, 2021
Wasatch 100 Partners with Gnarly Nutrition
Salt Lake City, UT (July 31, 2021) -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One...
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July 28, 2021
Nutrition Company MANTRA Labs Announces New Partnership with Camp Gladiator
AUSTIN, Tex. - July 28, 2021 - MANTRA Labs™ (https://gomantralabs.com), a company focused on helping people realize their greatness through simple, everyday, science-backed nutritional habits, today announces a new partnership with Camp Gladiator - the award winning fitness platform and wellness community that helps everyone discover their best. Camp Gladiator...
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July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...
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July 9, 2021
Gnarly Nutrition and USA Climbing Renew Partnership
Salt Lake City, UT, (July, 9, 2021) –USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes as the sport prepares for its inaugural Olympic Games in Tokyo. “The choice to continue with Gnarly was an easy one,” said Marc Norman, CEO of...
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June 22, 2021
Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO - June 22, 2021 - This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting June 22nd. The limited-time release of Blueberry Raspberry Pre-Workout joins a lineup of delicious flavors...