January 24, 2017

Kari Traa Names Verde Brand Communications as PR Agency of Record

Oslo, Norway (January 24, 2017) — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth with strategic public relations and communications support. Founded by three-time Olympic medalist and four-time World Champion freestyle...

January 24, 2017

EORA Announces New Southeast Regional Director

Asheville, NC — Eastern Outdoor Reps Association’s Board of Directors is pleased to announce Terry Wilson as the new Southeast Regional Director. Terry comes to EORA with an extensive background in the active outdoor industry, with over 35 years of experience working in the retail and wholesale sectors, most recently completing...

January 24, 2017

POC Delivers Innovation in Helmet, Goggle Technology for 2017-2018

Park City, UTAH (January 24, 2017) — Building on its mission to do all it can to save lives and reduce the consequences of accidents for gravity sports athletes and cyclists,  POC, a leading manufacturer of ski and cycling helmets, eyewear, body armor, and accessories, introduces two technologies for skiers and...

January 24, 2017

Mountain & Adventure Film Festival Features Loaded Boards

LOS ANGELES – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Loaded Boards, will be featured across the festival the week of January 23rd. As a part of the partnership, one eligible pass holder will win the newly released “Icarus” skateboard, outfitted with Paris Trucks and Orangatang Wheels, plus the S1 “Lifer” helmet,...

January 24, 2017

Salomon Delivers Versatility in All-Mountain Frontside Collection for 2017-18

ANNECY, France (Jan. 24, 2017) — In an effort to help skiers take full advantage of everything the mountain has to offer, Salomon, a company with more than six decades of alpine ski equipment development experience, has created a collection of versatile, high-performance products that will tackle any type of terrain...

January 24, 2017

Copp-Dash Inspire Award Accepting Applications for 2017 Climbing Grants

January 24, 2017 (Salt Lake City, UT) - The Copp-Dash Inspire Award is currently accepting applications through February 17, 2017 for small climbing teams attempting fast and light alpine climbing objectives with a desire to creatively document and share their experience. The award was established in memory of American climbers Jonny Copp...

January 24, 2017

Black Diamond Equipment Appoints Robert Fry as its Vice President – Merchandising

SALT LAKE CITY, Jan. 24, 2017 – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, has appointed Robert Fry as the company’s Vice President – Merchandising. Fry will oversee all aspects of Black Diamond merchandising, including equipment and apparel for its global business units of...

January 23, 2017

New ABOM Goggles Turn Up The Heat

PORTLAND, Ore. (Jan. 23, 2017) – Abom, Inc., manufacturer of the world’s first anti-fogging heated goggles, announces the newest addition to its product line, the ABOM HEET. The HEET features the second generation of ABOM’s award-winning heated goggle technology, improving upon the brand’s patented ABOM™ technology with a new environmental sensor that...

January 23, 2017

Honey Stinger Joins USA Nordic as Official Nutrition Sponsor

STEAMBOAT SPRINGS, Colo. (Jan. 23, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will partner with USA Nordic as the organization’s official nutrition sponsor. Honey Stinger will proudly supply honey-based nutrition, including its Organic Waffles, Gluten Free Organic Waffles, Organic Energy Chews, Organic and Classic Energy...

January 23, 2017

Confluence Outdoor Appoints Rick Karr General Manager of Boardworks

CARLSBAD, Calif. (January 23, 2017) – Confluence Outdoor names SUP industry veteran Rick Karr as General Manager of Boardworks, a surf and stand up paddleboard (SUP) brand out of Carlsbad, California known for its innovative and award-winning boards, paddles and accessories. In his new role, Karr will oversee and manage...