December 8, 2016

Pearl Izumi Launches Limited Edition Jersey to get you in a vacation state of mind

Louisville, Colo. (Dec. 8, 2016) - Pearl Izumi, maker of performance cycling apparel and footwear, announces the launch of a limited edition Pearl Izumi Vacation Jersey for both men and women. The inspiration for this fun tropical design came during a visit to Hawaii. The graphic represents looking at the lush flora...

December 8, 2016

Joel Makower, Renowned Business Visionary, Sustainability Expert and Chairman of GreenBiz to Keynote Outdoor Industry Association Industry Breakfast

(Boulder, Colo.) December 8, 2016 – Ahead of next month’s Outdoor Retailer Winter Market trade show, Outdoor Industry Association (OIA), the trade association and force for the outdoor industry, releases their schedule of events and seminars. From understanding new recommended vendor sustainability standards to the implications of the election and the nation’s newly elected...

December 8, 2016

SlingFin Meets 100K Goal and Offers Outdoor Industry Insiders One Last Investment Opportunity

Berkeley, Calif. - SlingFin, a manufacturer of premium quality backcountry and expedition tents, has met its initial goal of raising $100,000 through its partnership with Wefunder, an innovative investment platform, which allows non-accredited individuals (those whose net-worth is less that $1M) to invest as little as $100. The Wefunder platform...

December 7, 2016

Primaloft, Inc. Introduces Primaloft® Black Insulation ThermoPlume, Blowable Synthetic with Down-Like Performance, at Outdoor Retailer Winter Market 2017

LATHAM, N.Y. (December 7, 2016) – PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, will introduce PrimaLoft® Black Insulation ThermoPlume, the industry’s highest-performing blowable synthetic insulation with the look and feel of natural down, at Outdoor Retailer Winter Market 2017.  PrimaLoft® Black Insulation...

December 7, 2016

Pro rider founded, all women’s avalanche clinic returns for 5th year

With the first snow dusting peaks across the country, SAFE AS clinics returns to educate and inspire female skiers and snowboarders in unique, professionally taught avalanche clinics. In its fifth year, SAFE AS is conducting four women’s specific clinics as well as its first class open to guys. On December...

December 7, 2016

Wilderness Systems Releases New A.T.A.K. 120

GREENVILLE, S.C. (December 7, 2016) – Wilderness Systems today announced the highly anticipated release of its new compact, 12-foot A.T.A.K. 120 kayak to specialty retailers nationwide. “The A.T.A.K. 120’s new abbreviated length and increased rocker makes it the ideal compact kayak for any angler,” said Evan Lyendecker, marketing director for Wilderness Systems. “It follows in the footsteps of its...

December 7, 2016

Sweet Protection Teams Up with Verde Brand Communications

Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is appointing Verde Brand Communications as its public relations and communications agency of record. As the Norwegian brand prepares to set the standard for quality and protection in the North...

December 7, 2016

Sitka Gear Selects Backbone Media as Marketing Communications Agency

BOZEMAN, Mont. (Dec. 7, 2016) – Sitka Gear, the leader in performance hunting gear, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Sitka for public relations efforts and media planning and buying initiatives. “Backbone’s comprehensive media experience with top-tier brands in the hunting...

December 7, 2016

Outdoor & Sports Company Inc. Hires KGPR, Ink as PR Agency For Mountain Equipment, Bridgedale and Hilly Brands

Outdoor & Sports Company Inc. (OSC), distributor of Mountain Equipment, Bridgedale and Hilly products, has appointed KGPR, Ink to manage its public relations for all three brands. Effective immediately, KGPR, Ink will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the...

December 6, 2016

Astral Footwear’s Hemp Kicks Set High Standards

Asheville, NC – Continuing to push the boundaries in footwear design, Astral strengthens its commitment to the environment by bringing Cannabis Sativa, commonly known as hemp, to its 2017 performance footwear collection. Rarely seen in the outdoor performance footwear realm, Astral is setting a new environmental precedent in the industry with its collection...