April 15, 2026

Showcased

Craft Sportswear and Marathon Sports Debut Rivs Run Club Collection During 130th Boston Marathon Weekend

BOSTON (April 15, 2026) /OUTDOOR SPORTSWIRE/ — Craft Sportswear and Marathon Sports will activate Boston Marathon weekend with a multi‑day pop‑up shop at the Marathon Sports Brand House, highlighted by the debut of the Rivs Run Club limited‑edition apparel collection, a free community shakeout run and in‑store programming throughout race...

April 15, 2026

The Dyrt Announces Best Places to Camp With Kids Presented by Kelty

PORTLAND, Ore., April 15, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has announced the 2026 Best Places to Camp With Kids Presented by Kelty, an outdoor gear brand known for creating thoughtfully designed...

April 14, 2026

Crazy Creek relaunches iconic Smokey Bear Original Chair

RED LODGE, Mont. (April 14, 2026) /OUTDOOR SPORTSWIRE/ - Crazy Creek Products is proud to announce the return of its Smokey Bear Original Chair. This special-edition design brings one of America’s most recognizable conservation icons together with the chair that helped define ground-level outdoor comfort. Available now exclusively at REI...

April 14, 2026

La Sportiva Salt Lake City Retail Store Now Open, Grand Opening Celebration Set for April 18

BOULDER, Colo. (April 14, 2026) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, has officially opened its Salt Lake City retail store, located at 372 West 600 South. A Grand Opening celebration is planned for Saturday, April 18, bringing together athletes, media, and the local outdoor...

April 14, 2026

Outdoor Industry Leaders to Convene in Washington, D.C. for Capitol Summit 2026

WASHINGTON, DC (April 14, 2026) /OUTDOOR SPORTSWIRE/ - Outdoor Industry Association (OIA) will host its annual Capitol Summit on April 28-29, 2026, bringing together influential leaders from across the $1.3T outdoor recreation economy for two days of advocacy, policy engagement, and direct dialogue with lawmakers. At a pivotal moment marked by trade instability and...

April 14, 2026

Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio

COTTONWOOD HEIGHTS, Utah (April 14, 2026) /OUTDOOR SPORTSWIRE/ — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, today announced the launch of Backcountry Garage — an innovation engine and brand incubator designed to empower founders with the resources, expertise, and distribution to scale great ideas. The first...

April 14, 2026

Outdoor brands look forward to Switchback Spring with common goals of retail exposure and industry connection

NEW ORLEANS (April 14, 2026) /OUTDOOR SPORTSWIRE/ – With less than two months before the doors open to Switchback Spring, the education and business gathering for the outdoor industry, a robust list of exhibiting outdoor brands is voicing aligned goals for the upcoming gathering in New Orleans (June 16-18, 2026)....

April 14, 2026

Santini and Polartec Introduce The New Aero Race Jersey Featuring Polartec® Power Dry™ With Recycled Carbon: Turning Carbon Emission into Aerodynamic Performance

April 14, 2026 /OUTDOOR SPORTSWIRE/ - Santini Cycling and Polartec, a Milliken & Company brand, announce the launch of the new AERO RACE jersey, a high-performance cycling garment that combines advanced aerodynamic engineering with next-generation textile innovation. Developed through a close collaboration between the two brands, the jersey represents a...

April 14, 2026

Norrøna Opens New Flagship Store on Regent Street in London

OSLO, Norway (April 14, 2026) /OUTDOOR SPORTSWIRE/ - The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna's high-quality apparel and equipment. Jørgen Jørgensen, fourth-generation...

April 14, 2026

adidas Sport Eyewear Launches POWER VIZN™ Lens System

April 14, 2026 /OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear, announces the launch of the new POWERVIZN™ Lens System, now integrated into every model in the collection. Developed through rigorous research and innovation, the new lens system represents a major step forward in performance eyewear, delivering enhanced clarity, optimized contrast and...