PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 1, 2024
World Fishing Network Announces FREE Preview on Multiple Cable and Satellite Providers for the Month of March
HIGHLIGHTS: Free Access: World Fishing Network offers a month-long free preview on several providers. Expansive Reach: The preview reaches approximately 10.7M incremental subscribers. Find Your Provider: Subscribers can check provider participation at WorldFishingNetwork.Com/FreePreview. Featuring Rich Programming: The preview includes a lineup of great fishing programming celebrating 'The Reel Life'. DENVER...
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February 29, 2024
Manitobah Debuts “Rooted” Brand Campaign
WINNIPEG, Manitoba, Canada /OUTDOOR SPORTSWIRE/ - Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite...
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February 29, 2024
Salsa Cycles Releases Electric Gravel and Mountain Bikes to “Charge Your Adventure”
BLOOMINGTON, Minn. [Feb. 29, 2024]/OUTDOOR SPORTSWIRE/ – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a Salsa and...
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February 29, 2024
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
OSLO (Feb. 29, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,...
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February 29, 2024
GO Off-Road with SylvanSport’s Rugged New Camping Trailer, Redefining 4×4 Adventures
Brevard, NC – February 29, 2024 /OUTDOOR SPORTSWIRE/ – SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, announces the launch of its first off-road camping trailer, GO All-Terrain (GOAT). This lightweight beast packs unparalleled utility and hauling while offering the...
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February 29, 2024
Malibu Sandals Names The Sideways Life As PR Agency of Record
Malibu, CA /OUTDOOR SPORTSWIRE/ - Malibu Sandals, the coastal purveyor of modern, woven footwear has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Malibu Sandals North American brand and product communications as it continues its growth in 2024. “For the past...
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February 28, 2024
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
BOULDER, Colo. (Feb 28, 2024) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world's finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand's commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme...
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February 28, 2024
Matador Introduces Gear Tags: The Ultimate Solution for Secure Luggage Identification
BOULDER, Colo. (Feb. 28, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is delighted to unveil its latest innovation: Matador Gear Tags. This addition to Matador's product line is designed to provide travelers with a reliable solution for securing contact information on any type of luggage...
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February 28, 2024
Aspen Chamber Resort Association Partners with Backbone
ASPEN, Colo. /OUTDOOR SPORTSWIRE/ – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy. “Aspen Chamber Resort...
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February 28, 2024
Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab
BOULDER, Colo., (Feb 28, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the...
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February 28, 2024
ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to...
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February 28, 2024
The adidas Originals OR0090 Sunglasses Blend Street and Sport
/OUTDOOR SPORTSWIRE/ - adidas Originals introduces the unisex OR0090 sunglasses, a stylish square acetate frame with fluid soul and a fusion of sports-inspired design and fashion-forward style. The OR0090 style is characterized by ultra-bold temples laser-engraved with the iconic adidas Trefoil, and the temple tips feature colorful enameled trim. Effortlessly...
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February 28, 2024
Outdoor Diversity Alliance and Outdoor Recreation Roundtable Launch New Outdoor Pathway Scholarship Program
Richmond, Calif. (Feb. 28, 2024) - The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to outdoor and environmental professions. The Outdoor Pathway Scholarship will provide students with $5000 in scholarship...
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February 28, 2024
Rab Becomes Official Sponsor of The Alpine Club of Canada’s Hut Network
Montreal, Canada (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - Rab Equipment, industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official sponsor of The Alpine Club of Canada, a renowned non-profit organization with a rich heritage...
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February 27, 2024
SCARPA embarks on third year of athlete mentorship initiative
BOULDER, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI...
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February 27, 2024
Inspirational New Ski Documentary Trailblazer Set For Debut at No Man’s Land Film Festival
Park City, Utah - (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Jackson Hole-based film company KGB Productions announced today that its latest film Trailblazer, a highly anticipated documentary that follows the Olympic journey of American skier Megan McJames, will be featured as an official selection for the No Man’s Land Film Festival World...
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February 27, 2024
BUFF® Releases NEW National Parks Collection
SANTA ROSA, California (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – BUFF, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new National Parks Collection, designed by Northwest based artist Gretchen Leggitt. The collection features seven custom CoolNet UV neck tubes with artwork of Zion, Yosemite, Rocky Mountain, Glacier, Grand Teton,...
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February 27, 2024
IMBOX Protection Expands Partnership with SNIPES, First U.S. Sneaker Retailer to Provide In-Store Protection Treatments
CHICAGO (Feb. 27, 2024) /OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40...
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February 27, 2024
Primus Retains New Representation in Canada
LOUISVILLE, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its existing Silva sales agencies to now represent Primus as well. Carrell Agencies, Move Sales, The...
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February 27, 2024
Backcountry Access Announces Second Year as Official Snow Safety Partner of the Natural Selection Tour
February 27, 2024 / Seattle, WA /OUTDOOR SPORTSWIRE/ – Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases...
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February 27, 2024
Half of Private Camping Properties Added Campsites Last Year
PORTLAND, Ore., Feb. 27, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that 50% of private camping properties added campsites in 2023 in response to continued demand from the booming camping industry. These statistics are from the newly released 2024...
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February 27, 2024
Grayl Unveils GeoPress Titanium Filter and Purifier Bottle: The Multiuse Companion for Outdoor Adventures
SEATTLE, Wash. (February 27, 2024)/OUTDOOR SPORTSWIRE/ – Grayl®, the maker of innovative water purifiers purpose-built for world-wide backcountry adventure, unveils its latest breakthrough: the GeoPress Ti Filter and Purifier Bottle. The new titanium iteration of the bestselling purifier bottle combines water purification and cooking capabilities in one multifunctional masterpiece. Designed for...
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February 27, 2024
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
MANCHESTER, Vt. (February 27, 2024) /OUTDOOR SPORTSWIRE/ – Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024. “Orvis created the Breaking Barriers Award in 2015 to recognize the individuals or organizations going above and beyond...
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February 27, 2024
Altra Launches the Mont Blanc Carbon
DENVER, Colo. (February 27, 2024) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in performance running, launches the all-new Mont Blanc Carbon – where comfort meets speed on the trail. “The Mont Blanc is one of the most well received shoes across the brand for comfort on any trail terrain,” according...
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February 26, 2024
Wiley X Releases New Eyewear with the Founder and Recon
FRISCO, Texas (Feb. 26, 2024) /OUTDOOR SPORTSWIRE/ - Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two exciting new models of eyewear that are now available online and through select retailers: the Founder and the Recon. Designed and assembled at the company’s headquarters...