PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 29, 2026
Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains
Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...
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January 29, 2026
Power Your Vision
January 29, 2026/ OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear unveils its 2026 global advertising campaign, Power Your Vision, building on the performance-oriented approach established in 2025 and focusing on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Designed for individuals who consider sports a fundamental aspect...
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January 29, 2026
Seirus adds to Heatwave Glove Collection in ’26-’27
SAN DIEGO, CA (January 2026) /OUTDOOR SPORTSWIRE/ – When winter hits, the fun is only beginning! Seirus Heatwave™ gloves keep your hands warm all day, anywhere, for comfort and convenience, so you can do whatever makes you happy outside. Seirus Heatwave™ gloves feature the proprietary Heatwave™ technology. This dual-stage heating...
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January 29, 2026
Larry Weishuhn, “Mr. Whitetail,” Talks Deer, Habitat, and Helicopter Crashes on “The Michael Waddell Podcast”
DENVER (January 29, 2026) /OUTDOOR SPORTSWIRE/ – Hunter, Biologist, and Whitetail guru Larry Weishuhn joins Michael Waddell on the latest episode of The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Folds of Honor, Cigars International and The Texas Trophy Hunters Association. The two old friends sit...
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January 29, 2026
Salomon Reveals Next-Gen S/LAB Freeride Arsenal for 2026/27
Ogden, UT (January 29, 2026) /OUTDOOR SPORTSWIRE/ – Pioneers in alpine sports innovation, Salomon, announces three new additions to its 2026/27 S/LAB collection; S/LAB QST X, S/LAB SHIFT ALPHA S BOA®, and S/Lab Shift² 16 MN. Built for riders who seek out the steepest lines, the deepest snow, and the...
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January 28, 2026
Hidden Cash in Remote Places: KETL Mtn. Apparel Launches Two New Treasure Hunts
SIERRA NEVADA MOUNTAINS, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ - KETL Mtn. Apparel, makers of outdoor travel apparel, is kicking off 2026 with two new large-scale treasure hunts designed to reward spontaneity, curiosity, and a willingness to get outside and explore. The brand’s fourth and fifth treasure hunt editions will...
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January 28, 2026
Arc’teryx Appoints Avery Baker Chief Brand Officer
NORTH VANCOUVER, British Columbia (January 28, 2026) /OUTDOOR SPORTSWIRE/ – Arc'teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today announced the appointment of Avery Baker as its first-ever chief brand officer, a newly created executive role that marks a significant step in the company’s global...
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January 28, 2026
Seirus adds to 2026-27 Headwear Collection
SAN DIEGO, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ – A good hat can make all the difference between being warm and chilly. Seirus introduces a variety of new hat styles that keep adults and kids warm and stylish all winter long. Seirus hats come in colors, patterns, and prints to...
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January 28, 2026
PAKA Releases 2025 Impact Report, Deepening Connection Between Consumers and the Source of Their Clothing
Boulder, Colorado (January 27, 2026) /OUTDOOR SPORTSWIRE/ - PAKA, a sustainable apparel brand and innovator in alpaca-based clothing, today released its 2025 Impact Report, detailing the company’s social and environmental progress across the Peruvian Andes. Grounded in the belief that clothing should create a meaningful connection between people and place,...
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January 28, 2026
Switchback welcomes Sean Smith as Event Director
PORTLAND, Maine (January 28, 2026) /OUTDOOR SPORTSWIRE/ - Diversified today announced the selection of Sean Smith as Switchback event director, tapping the experienced and collaborative leader to take the helm of the outdoor industry’s rising business and education gathering. Smith will be tasked with driving Switchback's continued growth, building on...
