PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
October 30, 2023
THOR Industries Named Official RV Partner of Speedway Motorsports
CONCORD, N.C., Oct. 30, 2023 -- Speedway Motorsports and THOR Industries have announced a new partnership designating the global recreational vehicle company as the "Official RV Partner of Speedway Motorsports." The agreement, which includes 10 Speedway Motorsports facilities hosting NASCAR events plus Circuit of The Americasduring its NASCAR event week, will elevate brand recognition for the THOR family...
-
October 30, 2023
Minus33 launches pinnacle quality wool Sportsman Shirt, just in time for cooler temps
ASHLAND, NH /OUTDOOR SPORTSWIRE/ – Minus33 Merino Wool Company is reentering the outerwear market with an investment-grade take on a timeless traditional piece: The White Mountain Woolen Sportsman Shirt, modeled after the traditional plaid woolen jacket worn by generations of rural New Englanders – farmers, hunters and outdoorsmen by necessity. Made...
-
October 30, 2023
NEMO Wins Multiple ISPO Awards
Dover, NH—October 30, 2023/OUTDOOR SPORTSWIRE/ –NEMO Equipment, the independent designer of outdoor gear and accessories, has grown its list of accolades to now include the coveted international ISPO Award for both its newly launched Tensor™ Extreme Conditions sleeping pad and the forthcoming fully recyclable Resolve™ technical daypack series (Spring 2024). TENSOR...
-
October 30, 2023
Cotopaxi Partners With New Story To Support Global Homelessness Alleviation Mission
Salt Lake City, UT. (October 30, 2023)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi welcomes their newest impact partner New Story, a nonprofit pioneering solutions for families without adequate housing. Cotopaxi will support the organization with funds through the Cotopaxi Foundation, assisting New Story in their goal to build a housing...
-
October 30, 2023
DeFeet Launches First Fully Traceable Ranch to Retail Wool Socks in the United States
HILDEBRAN, NC — October 30, 2023 /OUTDOOR SPORTSWIRE/ – DeFeet, the world’s first manufacturer dedicated to crafting sustainable, pro-level performance socks, has launched the country’s first-ever Merino wool versions of its Woolie Boolie™ and Wooleator™ Pro socks with the Responsible Wool Standard (RWS) logo on the packaging. The double RWS and NATIVA...
-
October 27, 2023
Tailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
DURANGO, Colo. (Oct. 27, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete Harvey Lewis, 47, of Cincinnati, Ohio won the Big Dog Backyard Ultra race earlier this week, completing 108 total laps. This is Lewis’ second win at Big’s, having won in 2021 by running 354 miles in 85 hours. Lewis has also been...
-
October 26, 2023
The Ultra Running Company and Fleet Feet Now Running Together
CHARLOTTE, N.C. and CARRBORO, N.C. (Oct. 26, 2023) /OUTDOOR SPORTSWIRE/ – Fleet Feet announced today that it has acquired Charlotte-based run specialty store The Ultra Running Company (URC) from industry veteran and friend Nathan Leehman. Located at 1027 Providence Road, the newly-minted Fleet Feet Charlotte–Myers Park will continue URC’s legacy by...
-
October 26, 2023
Canada’s Most Trusted Brand Welcomes Peter Hlynsky as New CEO of Mountain Equipment Company
VANCOUVER, BC, OCTOBER 26, 2023/OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s Most Trusted Brand, announces today that Peter Hlynsky will move into the role of Chief Executive Officer. He will assume the duties of Eric Claus, who was instrumental in steering the iconic Canadian retailer through its transition from co-op to...
-
October 26, 2023
Patrick Industries, Inc. Reports Third Quarter 2023 Financial Results
Third Quarter 2023 Highlights (compared to Third Quarter 2022 unless otherwise noted) Net sales of $866 million decreased 22% as a result of lower wholesale unit shipments in our end markets and lower pricing passed on to our customers to reflect changes in certain commodity costs, partially offset by market share gains. Diversification strategy,...
-
October 26, 2023
The Shyft Group Appoints John Dunn as President and CEO
NOVI, Mich.-- The Shyft Group (NASDAQ: SHYF) (“Shyft” or “the Company”), the North American leader in specialty vehicle manufacturing, announced that it has appointed John Dunn, as President and CEO of the Company, effective today. Dunn, who previously served as President of Shyft’s Fleet Vehicles and Services, will also join...
-
October 26, 2023
MYSTERY RANCH and Carryology Team Up to Launch a Highly-Anticipated Update: The Unicorn 2.0
Bozeman, Mont. – October 26, 2023/OUTDOOR SPORTSWIRE/ – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, is pleased to announce the launch of its fourth collaboration with Carryology, the media platform devoted to “exploring better ways to carry.” From these two design juggernauts...
-
October 26, 2023
Introducing Vitaloop: Revolutionizing Portable Water Filtration
/OUTDOOR SPORTSWIRE/ – Allow us to introduce you to a game-changer in portable water filtration: Vitaloop. The most precise incorporation of multistage filtration technology and automated system within a sleek and portable water bottle. It's the world’s first ultimate hydration experience, and we know you will love it! Picture this:...
-
October 26, 2023
Backpacker’s Pantry prepares for zombie apocalypse with Halloween emergency kit sale
Boulder, Colo. (Oct. 25, 2023)/OUTDOOR SPORTSWIRE/ – In honor of Halloween, Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, is announcing several treats, no tricks, just in time for the season. These scream-worthy treats are perfect for all sorts of activities, especially hiding from a zombie apocalypse. Survival doesn’t...
-
October 26, 2023
Arbor Snow Makes Big Moves with New Leadership Across Sales, Marketing and Product Teams
VENICE, Calif. - October 26, 2023 /OUTDOOR SPORTSWIRE/ - Arbor Snowboarding, the California-based action sports brand known for using innovative construction with sustainable materials to craft the highest-quality snowboards and bindings, today announces an evolution of its leadership and marketing team, new positions created, and internal promotions that will help...
-
October 26, 2023
H2O Audio Introduces SnowPRO with PLAYLIST+: Snowproof Headphones Featuring Enhanced Spatial Awareness for Safety and the Ability to Stream Music Offline on the Slopes
SAN DIEGO, October 26, 2023 /OUTDOOR SPORTSWIRE/ - Just in time for the winter season, H2O Audio, the industry leader in waterproof audio technology, is excited to unveil the SnowPRO headphones. These state-of-the-art, waterproof headphones are engineered specifically with the needs of skiers, snowboarders, and cross-country skiers in mind, offering an...
-
October 26, 2023
New Company, PIKKL Launches High-Performance Pickleball Paddles
Minneapolis, MN, October 26, 2023 /OUTDOOR SPORTSWIRE/ - PIKKL, a brand dedicated to revolutionizing the world of pickleball by offering premium products for all levels of players, announces its official launch with a focus on high-performance pickleball paddles. To celebrate this milestone, PIKKL also introduces Tyra Hurricane Black as its...
-
October 26, 2023
The Buckmen are Back: “Buck Commander” Now Streaming on MyOutdoorTV
DENVER (October 26, 2023) /OUTDOOR SPORTSWIRE/ - It is big bucks and big laughs with the Buckmen from the hit series Buck Commander, streaming now on MyOutdoorTV. Catch up with Willie Robertson along with country music stars Luke Bryan and Jason Aldean, former MLB players Adam LaRoche, Ryan Langerhans and...
-
October 26, 2023
National Park Trust Partners With Cape Hatteras National Seashore to Purchase Two Threatened Oceanfront Properties in the Outer Banks
Washington, D.C. (October 26, 2023)/OUTDOOR SPORTSWIRE/ – National Park Trust today announced its successful partnership with the National Park Service to acquire two at-risk homes in Rodanthe, NC, located on the beach at the Cape Hatteras National Seashore boundary. The houses are dangerously exposed directly to wave action; significant erosion took...
-
October 25, 2023
Krimson Klover bolsters Midwest-Great Lakes Territory sales force
Boulder, Colo. (October 25, 2023) /OUTDOOR SPORTSWIRE/ - Krimson Klover, the outdoor and lifestyle brand powered by women, welcomes Jessica and Adam Guile of Phenix Project LLC as the new Midwest-Great Lakes territory sales representatives. Located in Minneapolis, the Phenix Project LLC will oversee the Midwest-Great Lakes region, encompassing the...
-
October 25, 2023
Grassroots Connect returns to Kansas City, bringing together premier outdoor brands and specialty retailers during season of ‘mixed’ signals
KANSAS CITY, MISSOURI (OCTOBER 25, 2023 ) /OUTDOOR SPORTSWIRE/ - Grassroots Connect, the twice-annual buying show of Grassroots Outdoor Alliance, returns to the Kansas City Convention Center next month, gathering the outdoor sector’s leading brands and independent specialty retailers in the midst of a season marked by mixed business indicators....
-
October 25, 2023
Fenix Introduces the New E28R V2.0 – A Feature-Packed Everyday Carry Light
/OUTDOOR SPORTSWIRE/ – From night strolls to indoor use, the new Fenix E28R V2.0 Rechargeable EDC Flashlight is not just an everyday carry flashlight. It’s an “everywhere” carry flashlight. Offering seven modes that include Strobe and Pulse, this newest light from Fenix can range from 1700 lumens on Turbo to...
-
October 25, 2023
Ignik Scores Recognition in TIME’s Best Inventions of 2023
Bainbridge Island, WA – October 25, 2023 /OUTDOOR SPORTSWIRE/ – Ignik, a leading innovator in outdoor heating products, proudly announces its newest release, Flipside Heated Bed Cover, was selected as a special mention in TIME's Best Inventions of 2023. Flipside launched this fall and presents an inventive solution to staying warm...
-
October 25, 2023
Osprey Packs Broadens Technical Cycling Range with Innovative Entry Into Bikepacking Category
CORTEZ, Colo./OUTDOOR SPORTSWIRE/ – Osprey Packs, a leader in creating top-quality, high-performance innovative carry solutions, is broadening its technical cycling pack range with a new family of bikepacking gear, Escapist, and Extended Fit sizes in its premium mountain bike pack family, Raptor | Raven, to cater to more riders. The eight-style Escapist...
-
October 25, 2023
Paua Nominated for CAMX Award for Ultimate Performance Cases with Minimal Environmental Impact
October 25, 2023 /OUTDOOR SPORTSWIRE/ – Paua Trading Ltd., a leading UK-based materials brand on the cutting edge of materials innovation, has been nominated and announced as a finalist for the Composites and Materials Expo (CAMX) trade show’s CAMX Award. The flagship CAMX Award recognizes innovations that have the potential to significantly...
-
October 25, 2023
Ritual Mountain Bike Film Tour to Re-Launch in Spring 2024
October, 2024 - Boulder, Colo. /OUTDOOR SPORTSWIRE/ – Launching in the spring 2024, the RITUAL Mountain Bike Film Tour is a congregation of mountain bike filmmakers and bike fanatics that will come together in an annual series of live events featuring a collection of mountain bike films from both established and...