PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 28, 2024
ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to...
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February 28, 2024
The adidas Originals OR0090 Sunglasses Blend Street and Sport
/OUTDOOR SPORTSWIRE/ - adidas Originals introduces the unisex OR0090 sunglasses, a stylish square acetate frame with fluid soul and a fusion of sports-inspired design and fashion-forward style. The OR0090 style is characterized by ultra-bold temples laser-engraved with the iconic adidas Trefoil, and the temple tips feature colorful enameled trim. Effortlessly...
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February 28, 2024
Outdoor Diversity Alliance and Outdoor Recreation Roundtable Launch New Outdoor Pathway Scholarship Program
Richmond, Calif. (Feb. 28, 2024) - The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to outdoor and environmental professions. The Outdoor Pathway Scholarship will provide students with $5000 in scholarship...
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February 28, 2024
Rab Becomes Official Sponsor of The Alpine Club of Canada’s Hut Network
Montreal, Canada (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - Rab Equipment, industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official sponsor of The Alpine Club of Canada, a renowned non-profit organization with a rich heritage...
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February 27, 2024
SCARPA embarks on third year of athlete mentorship initiative
BOULDER, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI...
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February 27, 2024
Inspirational New Ski Documentary Trailblazer Set For Debut at No Man’s Land Film Festival
Park City, Utah - (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Jackson Hole-based film company KGB Productions announced today that its latest film Trailblazer, a highly anticipated documentary that follows the Olympic journey of American skier Megan McJames, will be featured as an official selection for the No Man’s Land Film Festival World...
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February 27, 2024
BUFF® Releases NEW National Parks Collection
SANTA ROSA, California (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – BUFF, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new National Parks Collection, designed by Northwest based artist Gretchen Leggitt. The collection features seven custom CoolNet UV neck tubes with artwork of Zion, Yosemite, Rocky Mountain, Glacier, Grand Teton,...
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February 27, 2024
IMBOX Protection Expands Partnership with SNIPES, First U.S. Sneaker Retailer to Provide In-Store Protection Treatments
CHICAGO (Feb. 27, 2024) /OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40...
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February 27, 2024
Primus Retains New Representation in Canada
LOUISVILLE, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its existing Silva sales agencies to now represent Primus as well. Carrell Agencies, Move Sales, The...
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February 27, 2024
Backcountry Access Announces Second Year as Official Snow Safety Partner of the Natural Selection Tour
February 27, 2024 / Seattle, WA /OUTDOOR SPORTSWIRE/ – Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases...
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February 27, 2024
Half of Private Camping Properties Added Campsites Last Year
PORTLAND, Ore., Feb. 27, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that 50% of private camping properties added campsites in 2023 in response to continued demand from the booming camping industry. These statistics are from the newly released 2024...
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February 27, 2024
Grayl Unveils GeoPress Titanium Filter and Purifier Bottle: The Multiuse Companion for Outdoor Adventures
SEATTLE, Wash. (February 27, 2024)/OUTDOOR SPORTSWIRE/ – Grayl®, the maker of innovative water purifiers purpose-built for world-wide backcountry adventure, unveils its latest breakthrough: the GeoPress Ti Filter and Purifier Bottle. The new titanium iteration of the bestselling purifier bottle combines water purification and cooking capabilities in one multifunctional masterpiece. Designed for...
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February 27, 2024
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
MANCHESTER, Vt. (February 27, 2024) /OUTDOOR SPORTSWIRE/ – Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024. “Orvis created the Breaking Barriers Award in 2015 to recognize the individuals or organizations going above and beyond...
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February 27, 2024
Altra Launches the Mont Blanc Carbon
DENVER, Colo. (February 27, 2024) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in performance running, launches the all-new Mont Blanc Carbon – where comfort meets speed on the trail. “The Mont Blanc is one of the most well received shoes across the brand for comfort on any trail terrain,” according...
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February 26, 2024
Wiley X Releases New Eyewear with the Founder and Recon
FRISCO, Texas (Feb. 26, 2024) /OUTDOOR SPORTSWIRE/ - Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two exciting new models of eyewear that are now available online and through select retailers: the Founder and the Recon. Designed and assembled at the company’s headquarters...
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February 26, 2024
Oboz Footwear and the 52 Hike Challenge launch Over 50 Outside into Year 3
Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence, and well-being, has opened registration for the 2024 season. The 2024 program, which runs from...
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February 26, 2024
The National Forest Foundation and USDA Forest Service Launch Nature Connects Us Campaign
Missoula, MT. (February 26, 2024)/OUTDOOR SPORTSWIRE/ – The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of the 193-million-acre National Forest System, and USDA Forest Service announced today the “Nature Connects Us” outreach campaign which sparks awakening and strengthening of all peoples’ connection to...
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February 26, 2024
Rab elevates its popular Xenair range for active insulation in Spring/Summer 2024
/OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.), also known as “Masters of Insulation”, introduces a significant update to its popular Xenair range for active insulation in Spring/Summer 2024. The updated styles are crafted with a new liner made of 100% recycled Polyamide, delivering an...
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February 26, 2024
ShowcasedonWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.
Boulder, CO – February 26, 2024 /OUTDOOR SPORTSWIRE/ - Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This...
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February 26, 2024
Trango Announces Colab with Outdoor Radio Powerhouse, Rocky Talkie
DENVER, CO (February 26, 2024)/OUTDOOR SPORTSWIRE/ – Trango, a leading designer and developer of premier climbing equipment, announces a new collaboration with Rocky Talkie. Trango, the Colorado-based brand built by and for climbers, has long been a leader in developing high-performance equipment for climbers and other backcountry adventurers. When Rocky Talkie...
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February 26, 2024
Tifosi Welcomes Pickleball Trendsetter Tyson Apostol to Influencer Program
Watkinsville, GA /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to announce the brand’s latest influencer–pickleball icon, Tyson Apostol. Apostol’s celebrity persona both on and off the pickleball court will help highlight Tifosi as a leading sunglass option for America’s fastest growing sport. Prior to...
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February 23, 2024
Dive Into the Heart of Wing Shooting with Season Two of “Wild Upland” on Outdoor Channel This April
DENVER (February 23, 2024)/OUTDOOR SPORTSWIRE/ – GUN DOG magazine and Outdoor Channel announce the premiere of season two of Wild Upland on April 2 at 6:30 p.m. ET. Following the acclaimed first season, host Kali Parmley, returns with her trusty bird dogs, Lincoln and Jones, for more heart-pounding adventures across North...
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February 22, 2024
Gregory launches category-defining Alpaca Gear Organization Collection
SALT LAKE CITY (Feb. 22, 2023) - OUTDOOR SPORTSWIRE - Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors - leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection - which includes a...
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February 22, 2024
MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU
[Bozeman, Montana - February 22, 2024] OUTDOOR SPORTSWIRE – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting...
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February 22, 2024
Stromer Achieves Sustainable Growth in 2023, Despite Cycling Industry Headwinds
Oberwangen, Switzerland (22 February 2024) - OUTDOOR SPORTSWIRE - Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium,...