May 13, 2022

Bajío Sunglasses Launches 2022 Product Line

New Smyrna Beach, FL (May 13th, 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainable performance sunglasses built to save the world’s saltwater flats and estuaries, has released its new 2022 frames. Sunglasses are the heart of Bajío, providing customers with lightweight, bio-based nylon frames featuring proprietary LAPIS™ lens...

May 13, 2022

Chaco Celebrates Pride with Latest Sandal Launch

ROCKFORD, Mich. (May 12, 2022) /OUTDOOR SPORTSWIRE/ - Chaco Footwear, the iconic outdoor lifestyle brand, announced today the launch of The 2022 Pride Collection. Created in partnership with Brave Trails, these vibrant, color block, and Pride-inspired sandals are ready for any adventure. Brave Trails is a non-profit organization that helps...

May 13, 2022

Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record

Austin, TX (May 13, 2022) — Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of the brand. Best known for celebrating the spirit of the weekend in everyday life, Chubbies...

May 13, 2022

Orange Mud to exhibit at GoPro Games

/OUTDOOR SPORTSWIRE/ – Orange Mud is set to exhibit at this year’s GoPro Games in Vail, CO. “The GoPro Games is returning for its 10th anniversary and we couldn’t be more excited to be a part of the event” stated Orange Mud CEO, Josh Sprague. “Our product line caters to so...

May 12, 2022

Salomon and Ciele Athletics Collaborate on Limited Edition Trail and Road Running Shoe Models

OGDEN, Utah (May 12, 2022) – Salomon, the global leader in trail running, announces a collaboration with Canadian running gear specialist, Ciele Athletics, to create vibrant, limited-edition versions of two Salomon running shoes from the brand’s spring 2022 range. These limited-edition styles of the Pulsar Trail Pro trail running shoe...

May 12, 2022

Costa Grows Spring 2022 Collection With Two New Lifestyle Frames

DAYTONA BEACH, Fla. (May 12, 2022)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes two new lifestyle frames to its spring 2022 collection - Salina and Paunch. Inspired by salty surf and tropical locales, Salina and Paunch have a sleek, adventure-ready style designed to look...

May 12, 2022

German-Based Design Pioneers Partner to Launch Limited Edition Collection: Jack Wolfskin x Highsnobiety

/OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design with premium weather protection. The Jack Wolfskin x Highsnobiety collaboration strives to get more people...

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /OUTDOOR SPORTSWIRE/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 11, 2022

Showcased

Introducing the Varsity Explorer rollator on 10″ tires

/OUTDOOR SPORTSWIRE/ – Introducing the Varsity Explorer™ rollator to the USA, with an aluminum frame at @22lbs, and four 10” solid tires, for cracked sidewalks, dirt and cinder paths, gravel drives and lawns, because old people venture outdoors the same as us all. These wheels call for serious experience, septuagenarian and...

May 11, 2022

Sweet Protection Athletes Coach 2022 ‘From the Ground Up Project’

(BOULDER, CO - May 2022)/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today, announced that two of their most recent athlete signees, Alexey Vermeulen and Ryan Petry, will be the highlighted coaches of the Outside TV, 12 episode saga, ‘From the Ground Up Project.’ During...

May 11, 2022

360 Adventure Collective Leans Into Its Regional Roots at the Southeast Summer Expo

Asheville, NC — May 11, 2022/OUTDOOR SPORTSWIRE/ – 360 Adventure Collective, the trusted member association that has brought together focused, regional events for sales reps and retailers for over 40 years, heads to Greenville, SC, next month to host the much-anticipated Southeast Summer Expo. The event, scheduled for June 20-23 at the...

May 10, 2022

Kitsbow Cycling Apparel Sponsors the New England Mountain Bike Association

Old Fort, N.C. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Kitsbow has announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members. The premium apparel manufacturer is offering a special...

May 10, 2022

CamelBak® Introduces New Hike Collection

PETALUMA, Calif. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, unveils a new line of hiking hydration packs that include the redesigned Arete Collection, Cloud Walker and Rim Runner X, all designed specifically for your next hiking adventure. These versatile new hydration packs combine technical features...

May 10, 2022

Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’

LOUISVILLE, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect recipe. Primus Camp features blog posts from partner chefs and users, tips and tricks for...

May 10, 2022

Vibram Reignites FiveFingers Category with Global Campaign ‘Move Freely’

Boston (Massachusetts, USA), May 2022/OUTDOOR SPORTSWIRE/ – Vibram reignites it’s FiveFingers category with the launch of a new digital campaign. Kicking off with a film that takes the viewer on a cinematic and suspenseful journey of historical discovery, the campaign will launch across the globe. Analyzing mysterious footprints discovered in various environments,...

May 10, 2022

Dakine Launches Signature Men’s Bike Collection with Pro Team Rider Carson Storch

LOS ANGELES (May 10th, 2022)/OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventure, is excited to introduce the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in collaboration with professional mountain biker and Dakine team rider, Carson Storch, the line includes a...

May 10, 2022

DUER Launches Most Lightweight, Travel-Ready Collection To Date

Vancouver, BC (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Canadian lifestyle performance apparel brand DUER has released a brand new collection featuring an ultra-lightweight, natural fiber-rich fabric to meet the demand for summer essentials created using nature-based, low-synthetic materials. Weightless Poplin is the ultimate warm weather fabric with breathable, quick-drying performance properties designed to...

May 10, 2022

Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships

Durango, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the...

May 10, 2022

Hydro Flask Receives U.S. ITC General Exclusion Order to Combat Counterfeiting

Bend, OR (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, announces a landmark order issued by the U.S. International Trade Commission (ITC) that protects Hydro Flask’s intellectual property rights at the border. In January...

May 10, 2022

Colorado Snowsports Hall of Fame Announces Class of 2022

VAIL, Colo. /OUTDOOR SPORTSWIRE/ - With the nominations submitted and votes cast, the Colorado Snowsports Hall of Fame is elated to announce the Class of 2022: an impressive group of industry pioneers, inspirational individuals, and snow sports builders who will be formally inducted on August 21 at the 2022 Hall...

May 10, 2022

Polartec Names Akimbo Communications PR Agency of Record

Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...

May 10, 2022

Tenaya and Zara Announce Latest Capsule Collection for Spring 2022

Lafayette, CO (May 10th, 2022)/OUTDOOR SPORTSWIRE/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport merges...

May 9, 2022

The Conservation Alliance Announces 2022 Advocacy Priority Campaigns

Bend, ORE-- May 9, 2022 /OUTDOOR SPORTSWIRE/ -  The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to its conservation grants, TCA will invest further advocacy resources in four priority campaigns: the protection...

May 9, 2022

Iron Horse Bicycle Classic: Celebrating 50 Years

Durango, Colo. (May 9, 2022)/OUTDOOR SPORTSWIRE/ –The Iron Horse Bicycle Classic will celebrate its 50th anniversary May 27-30 at the annual celebration of cycling in Durango, Colorado. In addition to the world renowned Durango-Silverton race and ride, the Iron Horse will debut three new events in 2022. This year marks a...

May 9, 2022

BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach

Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...