PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 17, 2025
BUFF® and Surfrider Foundation Tap Artist Ian Ross for Summer Collaboration
Santa Rosa (July 17, 2025) /OUTDOOR SPORTSWIRE/ - BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is excited to share a new collection designed by Ian Ross in partnership with the Surfrider Foundation. In an effort to inspire change and promote advocacy, BUFF® and Surfrider are working...
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July 17, 2025
ShowcasedOkayest Hunter Podcast signs lease in downtown Oconomowoc, Wisconsin
OCONOMOWOC, WI (July 17, 2025) /OUTDOOR SPORTSWIRE/ — Okayest Hunter has officially signed a new lease at 206C W. Jefferson St. in Oconomowoc, marking a major milestone in the brand’s continued growth. What began as a humble podcast recorded in a basement has evolved into a full-fledged network of shows...
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July 17, 2025
Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico
MEXICO CITY (July 17, 2025) /OUTDOOR SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership of the Asdeporte team, DEKA Mexico joins a rapidly growing global network, including established markets...
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July 17, 2025
Outdoor Sportsman Group Debuts “The Michael Waddell Podcast”
DENVER (July 17, 2025) /OUTDOOR SPORTSWIRE/ - Booger Bottom, Georgia will never be the same as its most iconic celeb, Michael Waddell, just launched The Michael Waddell Podcast, an all-new television and radio experience where honest conversations and good laughs take center stage. Hosted by Michael Waddell – the star...
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July 17, 2025
MSR introduces its most heavy-duty shelter for spring 2026, the Hubba Hubba HD Tent
RENO, NV (Spring 2026) /OUTDOOR SPORTSWIRE/- Mountain Safety Research® (MSR), a global leader in high-performance outdoor equipment, is proud to announce the launch of the Hubba Hubba HD (Heavy Duty Edition) Tent for Spring 2026. This new addition to the iconic Hubba Hubba™ family is designed for backpackers and campers...
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July 16, 2025
Big Fish Collective Named PR Agency of Record for GUNNER®
Denver, Colo. — July 16, 2025 /OUTDOOR SPORTSWIRE/ - GUNNER®, a leading manufacturer of premium dog products recognized for redefining safety standards in canine travel, has selected Big Fish Collective as its agency of record for publicity and media relations. As GUNNER® continues its rapid growth and product innovation, Big...
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July 16, 2025
Five Years Into Revival Mountain Gazette Issue 203 Lands in Readers Hands
NORTH LAKE TAHOE, CA /OUTDOOR SPORTSWIRE/ - Five years ago, the world shut down, and the Mountain Gazette was reborn under the stewardship of its new owner, writer Mike Rogge. Today the 10th issue with Rogge at the helm is in the hands of subscribers, who remain devoted to its unique...
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July 16, 2025
Black Diamond Publishes Annual Impact Report, Setting Bold Sustainability Goals for 2030
SALT LAKE CITY, UT — [7/16/2025] /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, a global leader in mountain sports gear and innovation, has released its 2024 Annual Impact Report, a comprehensive look at the company’s ongoing work and future plans across sustainability, advocacy, and inclusion. For decades, Black Diamond has championed...
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July 16, 2025
TrainingPeaks Launches Fueling Insights, in Collaboration with Dr. Iñigo San Millán
Louisville, Colo. (July 16, 2025) /OUTDOOR SPORTSWIRE/ TrainingPeaks, the leading endurance training platform, today announced the release of Fueling Insights, a new feature that gives coaches and athletes unparalleled visibility into fat and carbohydrate utilization during power-based cycling workouts. As high-carbohydrate fueling strategies have come to the forefront of performance...
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July 16, 2025
Minus33 Introduces 5-Year Warranty on Mountain Heritage Merino Socks
Ashland, NH /OUTDOOR SPORTSWIRE/ Minus33, a pioneer in high-performance merino wool apparel, is proud to announce a 5-year warranty on its US-made Mountain Heritage Merino sock collection, promising durability, comfort and confidence in every step. “Let’s take your feet on a 5-year adventure,” said Lawson Glidden, President at Minus33. “We...