PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 23, 2025
Hestra Opens Its First North American Store on Boulder’s Iconic Pearl Street Mall
Boulder, Colo. (October 23, 2025) /OUTDOOR SPORTSWIRE/ – Hestra, the renowned Swedish glove brand celebrated for its commitment to quality, performance, and timeless design, is proud to announce the opening of its first North American retail store on Boulder’s iconic Pearl Street Mall. Founded in 1936 in the small village of...
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October 23, 2025
Twiceme and Haglöfs Bring Digital Safety Technology to Winter Apparel for the First Time
STOCKHOLM, Sweden (October 23, 2025) /OUTDOOR SPORTSWIRE/ — Twiceme Technology, a company building the digital safety standard for jobsites and adventures, today announced its partnership with Haglöfs, the renowned Swedish outdoor brand. The collaboration integrates Twiceme's innovative digital safety technology into the new Haglöfs ski touring set. The integration marks...
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October 23, 2025
Rocky Mountain Books Invites Readers Back into FLOW—A Groundbreaking Book Celebrating the Voices of Women in Adventure Sports
October 23, 2025 /OUTDOOR SPORTSWIRE/ - Rocky Mountain books invites you to revisit one of the year’s most awe-inspiring and meaningful outdoor & adventure sports books– Flow: Women’s Counternarratives from River, Rock, and Sky– through exclusive excerpts & stunning photos of women adventure athletes. Featuring breathtaking photography and beautifully-rendered personal essays,...
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October 23, 2025
PrimaLoft Unveils the Pinnacle of Performance Insulation: UltraPeak™
Latham, N.Y. (October 23, 2025) /OUTDOOR SPORTSWIRE/ - PrimaLoft, Inc., the global leader in high-performance, sustainable insulation today announced the launch of PrimaLoft® UltraPeak™, the pinnacle of performance insulation. It’s the culmination of years of innovation, backed by a heritage of performance advancements. As insulation experts since 1984, PrimaLoft has...
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October 23, 2025
Ombraz Brings Back the Best-Selling Slate Dolomite in a Limited Edition Release
Bellevue, WA – October 23, 2025 /OUTDOOR SPORTSWIRE/ - Ombraz (ombra, n. shade, in Italian), the award-winning vanguard behind armless sunglasses, is bringing back one of its best-selling frame colors: the Limited-Edition Slate Dolomite, available in a small-batch release this October. The all-new Ombraz Slate Dolomite is handcrafted and hand-painted in...
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October 22, 2025
Switchback and Outdoor Industry Association deepen partnership with shared goal of unifying national gathering
Portland, MAINE (October 22, 2025) /OUTDOOR SPORTSWIRE/ – Supporting the goal of a unifying national gathering that elevates all sectors of the outdoor community, Diversified, the owner and operator of Switchback, and Outdoor Industry Association (OIA) are deepening their relationship. While the original strategic partnership announced in fall 2024 was...
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October 22, 2025
Bootcap® Announces New Independent Sales Rep Force Across North America
Salt Lake City, UT (October 22, 2025) /OUTDOOR SPORTSWIRE/ - Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, is proud to announce its first-ever independent sales rep force across North America. This strategic move comes in response to...
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October 22, 2025
Crazy Creek, Rachel Pohl unveil second limited-edition collaboration, the Snow Ghosts Hex 2.0 Chair
Red Lodge, Mont. (October 22, 2025) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, a pioneer in portable outdoor seating, is thrilled to announce the second release in its limited-edition series with acclaimed artist and adventurer Rachel Pohl. The new Snow Ghosts Hex 2.0 Chair blends Crazy Creek’s lightweight seating with Pohl’s...
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October 22, 2025
ARTILECT Debuts New Redstone Collection: High Performance Merino Base Layers For Everyday Wear
BOULDER, COLORADO (October, 22nd 2025) /OUTDOOR SPORTSWIRE/ - ARTILECT, makers of high performance merino apparel, is proud to announce the new Redstone line. Combining ARTILECT’s expert design with Nuyarn’s revolutionary approach to merino construction, Redstone delivers quick-drying, temperature-regulating, and odor-resistant pieces that balance performance warmth with a casual fit for...
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October 22, 2025
“The Michael Waddell Podcast” Welcomes Hayden Alabama Podcast Storytellers
DENVER (October 22, 2025) /OUTDOOR SPORTSWIRE/ – In the latest episode of The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Spartan Precision and Folds of Honor, Waddell sits down with members of the Hayden Alabama Podcast. The group discusses growing up in the south, how hunting...
