PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 28, 2023
Royal Robbins Becomes Brand Certified in the Responsible Wool Standard—Solidifying Commitment to Natural and Sustainable Fibers
SAN FRANCISCO (Nov. 28, 2023) /OUTDOOR SPORTSWIRE/ - In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded in 1968 by iconic climbers and conservationists, Liz and Royal Robbins, the brand has long...
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November 28, 2023
Rumpl Partners With First Descents for Giving Tuesday Donation
PORTLAND, Ore. (Nov. 28, 2023) /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is proudly supporting First Descents this Giving Tuesday with a buy one, donate one program. First Descents is a national non-profit that provides life-changing outdoor adventures to young adults affected by cancer and other serious health...
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November 28, 2023
SCARPA adds high-traction Spin ST to its performance trail-running shoe collection
BOULDER, Colo. (Nov. 28, 2023)/OUTDOOR SPORTSWIRE/ – Over the last few years, SCARPA has built out an award-winning collection of trail-running shoes. Between the Spin, Ribelle and Golden Gate families, SCARPA offers a trail-running shoe to meet any athlete demand. For Fall 2023, it adds a specialized performance tool, the Spin ST,...
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November 28, 2023
Maven Bolsters Its Premium Line of Optics with the RS1.2 Riflescope and S.3 Spotting Scope
LANDER, Wyo. (Nov. 28, 2023)/OUTDOOR SPORTSWIRE/ – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of research...
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November 28, 2023
Rossignol launches limited-edition ski to support increased diversity in the outdoors
Park City, UT – November 28, 2023 /OUTDOOR SPORTSWIRE/ – In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand is eager to announce its new charitable ski initiative in partnership with the Share Winter Foundation and celebrated contemporary artist...
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November 28, 2023
Roark Hires Longtime Board Member, Jason Steris as CEO
Irvine, Ca. November 27, 2023 /OUTDOOR SPORTSWIRE/ - Roark announces the hiring of industry veteran Jason Steris as CEO, bringing broad leadership acumen and global operations expertise as the brand continues its growth as an omni-channel business across the Men's, Women's and performance Run/Active divisions. He will work in partnership with...
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November 27, 2023
RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments
STOCKHOLM, Sweden. (Nov. 27, 2023)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that are...
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November 27, 2023
GOES Health and Recreate Responsibly Partner to Save Lives and Provide Outdoor Safety Tools
San Francisco, Calif., (Nov 27, 2023)/OUTDOOR SPORTSWIRE/ – GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Recreate Responsibly, the coalition working to inform people on how to safely and responsibly recreate outdoors. The partnership promotes safety and preparedness in the outdoors, considering not...
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November 27, 2023
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Nov. 27. 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder...
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November 27, 2023
Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation
BOULDER, CO (November 27, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department in...
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November 27, 2023
Mountain Warehouse Partners with Press Forward for US PR and Affiliate Work
LONDON, England /OUTDOOR SPORTSWIRE/ – Mountain Warehouse has partnered with Press Forward on media outreach and affiliate management as the UK-based outdoor clothing and equipment retailer looks to expand the business in the United States. “We’re delighted to partner with Press Forward to help with our media and PR strategy in...
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November 27, 2023
The shoe reinvented: NNormal launches Kboix, its most innovative shoe
/OUTDOOR SPORTSWIRE/ – More than a product, this is a concept to change the game in the trail running industry. One-hundred-and-fifty people will be invited to become part of the Kboix Experience, having the opportunity to test the latest prototype. NNormal, the outdoor gear brand founded by Kilian Jornet and...
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November 27, 2023
Backcountry Announces Sale of European Subsidiary, Bergfreunde
PARK CITY, Utah (Nov. 27, 2023) /OUTDOOR SPORTSWIRE/ - Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce...
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November 27, 2023
Textile innovator and manufacturer Youngone wins 2025/25 ISPO Textrends Top 10 Award
SEOUL, South Korea (November 27, 2023) /OUTDOOR SORTSWIRE/ - Global textile innovator Youngone has earned the prestigious 2023/2024 ISPO Textrends Fall/Winter 2025/2026 Top10 Award for two groundbreaking material innovations: EcoLoft ZERO Fill and EcoLoft Natural WoolPok insulations. These eco-friendly innovations highlight Youngone’s commitment to sustainability in outdoor and athletic apparel...
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November 24, 2023
AspectAvy Strives to Save Lives From Avalanches with Mobile App for Backcountry Skiers
Crested Butte, Co. (November 24, 2023)/OUTDOOR SPORTSWIRE/ – Today, AspectAvy, a mobile app that represents a completely new gear category for backcountry skiers, is now live for downloads in the Apple app store. AspectAvy is a preventive avalanche safety tool that when used alongside the proper avalanche safety training, simplifies the...
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November 22, 2023
Arc’teryx Veteran Dan Green Joins Sugarhouse Creative as Director of Advanced Concepts.
Vancouver, BC (Nov. 15, 2023) /OUTDOOR SPORTSWIRE/ - Sugarhouse Creative, a full spectrum product design and engineering agency based in British Columbia, announces that Dan Green joins the team in a new role as Director of Advanced Concepts. Green was previously the Vice President of Design and Sr Director of...
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November 21, 2023
FLATED Enters Global Licensing Agreement with General Motors to Introduce a Line of Officially Licensed GM Inflatable Automotive Accessories
Carlsbad, November 21, 2023 /OUTDOOR SPORTSWIRE/ - FLATED, the leading innovator in inflatable automotive accessories, is thrilled to announce a global licensing agreement with General Motors. This strategic partnership will feature a range of GM branded inflatable auto accessories exclusively designed for Chevrolet and GMC vehicles including the FLATED Air-Topper,...
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November 21, 2023
Genesis Products Features Qwel™ Designer Acoustic Wall Tiles
ELKHART, Ind., Nov. 21, 2023 -- Genesis Products launches Qwel™ Designer Acoustic Wall Tiles following a successful introduction of Qwel Acoustic Ceiling Tiles! Now designers have a complete, complementary acoustic solution for walls and ceilings all made from sustainable PET to naturally manage sound. Qwel wall tiles come in a variety of shapes,...
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November 21, 2023
GORE-TEX Expands Innovative Outerwear On Demand Program to Prominent East Coast Ski Resorts
ELKTON, Md. (November 21, 2023) /OUTDOOR SPORTSWIRE/ – The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, is taking the on-hill snowsports experience to new heights with the expansion of its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont. This expansion marks the first time that...
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November 21, 2023
6th Annual Beacon Bash returns to Winter Park to promote avalanche education and safety
DENVER (Nov. 21, 2023)/OUTDOOR SPORTSWIRE/ – The highly anticipated 6th Annual Beacon Bash is set to return to Winter Park, Colorado, on Dec. 2, 2023 for a day filled with avalanche education, backcountry camaraderie and gear demos. Hosted by Winter Park Resort in partnership with Weston, this year's Beacon Bash promises to...
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November 21, 2023
Arcade Celebrates a Decade With Paying it Forward Program
OLYMPIC VALLEY, Calif. - November 21, 2023 /OUTDOOR SPORTSWIRE/ – Arcade, a brand that has long championed the belief that the outdoors should be accessible to all, is once again Paying It Forward by donating $5 from every belt or pair of suspenders sold online at Arcade.com between Tuesday, November 21...
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November 21, 2023
Norrøna Appoints Meagan Millar as New Sales Agency Representative for Southwest U.S.
OSLO, Norway (Nov. 21, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the renowned Norwegian outdoor brand, is delighted to announce the appointment of Meagan Millar as the new sales agency representative for the Southwest region of the United States. Meagan brings over 20 years of experience in the outdoor industry and a profound understanding of...
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November 21, 2023
Mountain Equipment Oreus Jacket Wins ISPO Award for Outstanding Performance
November 21st, 2023 /OUTDOOR SPORTSWIRE/ – The Mountain Equipment Oreus Jacket with pioneering Aetherm™ precision insulation has been recognised for its exceptional performance. In November 2023, it won the prestigious ISPO Award, which is considered one of the most significant awards in the Outdoor industry. The Oreus was recognised for its innovative...
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November 21, 2023
Arbor Snowboarding Introduces Plant-Based BioStrap
VENICE, Calif. - November 21, 2023 /OUTDOOR SPORTSWIRE/ - Arbor Snowboarding, the California-based action sports brand known for using innovative construction with sustainable materials to craft the highest-quality snowboards and bindings, has introduced the BioStrap, integrating plant-based materials into the brand’s range of snowboard bindings. The new BioStrap features 64%...
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November 20, 2023
Houdini Doubles Down on Circular Fashion Commitment for Fall/Winter 2024 Encouraging Consumers to ‘Do More With Less’
STOCKHOLM (November 20, 2023) /OUTDOOR SPORTSWIRE/ - Houdini, the global circular outdoor company dedicated to versatile minimalist styles, today announced its Fall/Winter 2024 collection. Reinforcing its founding principle for doing more with less, the line showcases technical apparel choices that easily transition from the backcountry to an urban commute. Leading...