PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 2, 2019
La Sportiva Hires Ascension Sales to Represent the Rockies
(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico. They are an established agency with five passionate outdoor industry professionals combining for over 50 years of collective experience...
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April 2, 2019
Outdoor Companies Put Conservation First in April
(BEND, Ore. April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign. Funds raised will help the Alliance protect wild lands and waters across North America...
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April 2, 2019
Liv Cycling Unveils Global Brand Campaign Liv Forward
April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling. The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...
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April 1, 2019
Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available...
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April 1, 2019
Blacksford offers industry first short term lease on Winnebago Revel
Beginning summer 2019 Blacksford is offering a flexible option to owning the ever-demanded Winnebago Revel. With the fully re-designed 2020 Revel, Blacksford is offering a 4, 6 or 12 month lease starting at $2,000 per month. “Owning isn’t in the cards for everyone and that is becoming especially apparent in...
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April 1, 2019
Yuba Bikes Launch MEGA Mundo
Cotati, CA (April 1, 2019) – Yuba Bikes is excited to introduce the MEGA Mundo cargo bike. With some riders saying the Mundo just isn’t enough with its 440 lbs. of cargo carrying capacity, Yuba is heeding the call. Introducing the MEGA Mundo - double the size, double the fun!...
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April 1, 2019
Bridgedale Develops “Merino Mag +” Sock Collection
April 1, 2019 – Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique magnetic yarns into “pairs”...
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April 1, 2019
Black Diamond Equipment Adds to its Alex Honnold Signature Series for Spring 2019
SALT LAKE CITY, April 1, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, introduces its latest addition to the Alex Honnold Signature Series. “The process is never easy,” explains Black Diamond athlete Alex Honnold. “And sharing your vision can be scary. But developing...
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March 29, 2019
Slightly Mighty—A New Lo-Cal IPA from Dogfish Head
(Milton, Del., March 29, 2019) – 95… That’s the number of calories in the newest full-flavored IPA from Dogfish Head. SLIGHT in cals and carbs with MIGHTY hop flavor, Slightly Mighty - a crisp, new lo-cal IPA – starts shipping next week. This true indie craft beer has all the...
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March 28, 2019
FITS® Launches New 2019 Spring Performance Sock Collection
CHATTANOOGA, TN — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 spring collection featuring eleven new running, hiking and compression sock styles. These new styles offer breathability, moisture-wicking properties and lower profile designs to keep feet cool even in...
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March 28, 2019
IMBA Announces Spring 2019 Trail Accelerator Grant Recipients
(BOULDER, Colo., March 28, 2019) — The International Mountain Bicycling Association (IMBA) is pleased to award its second round of Trail Accelerator grants to four recipients. IMBA’s Trail Accelerator grant fund is a competitive grant offering for communities with visions of transformational model trail systems that need extra support to...
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March 28, 2019
The American Alpine Club Announces 2019 Research Grant Recipients
(March 28, 2019, Golden, CO) —The American Alpine Club (AAC) is proud to announce the recipients of the 2019 Research Grants, powered by the National Renewable Energy Lab and Ridgeline Venture Law, with support from Four Points, Kavu, and the following endowments: Arthur K. Gilkey Memorial Fund and the Bedayn Research...
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March 27, 2019
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed position, Rich will lead the Human Resources team including talent management, recruiting and retention, compliance,...
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March 27, 2019
MSR® Global Health Technologies Create Lasting Change for Thousands in the Developing World
Seattle, Wash. (March 27, 2019) – Mountain Safety Research® (MSR®), the leader in effective water treatment and purification, releases its 2018 global health impact summary, highlighting its improvements to safe drinking water access in developing communities around the world. In 2018, MSR Global Health, its technologies, and its partners empowered...
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March 26, 2019
Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX
Red Wing, MN – March 26, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part of its Spring 19 line of trail footwear, available at www.vasque.com and retailers nationwide. Available...
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March 26, 2019
Rad Power Bikes Accelerates Direct-To-Consumer Business with Investment from Co-Founders Behind Zulily and Blue Nile
SEATTLE - Mar. 26, 2019 - Rad Power Bikes, North America’s largest electric bike brand, secured a round of private funding from Darrell Cavens and Mark Vadon, Seattle-area entrepreneurs and investors known for building and scaling ecommerce brands such as Zulily, one of a few ecommerce retailers to reach $1...
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March 26, 2019
The Conservation Alliance Contributes $945,000 in Grants to 29 Organizations
BEND, Ore. (March 26, 2019) - The Conservation Alliance sent grants totaling $945,000 to 29 organizations working to protect and defend wild places throughout North America. The grants came from the group’s regular grant fund ($860,000), Public Lands Defense Fund ($45,000), and a board-driven discretionary fund ($40,000). The grants put...
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March 26, 2019
LifeSaver Unveils Revolutionary Water Purification System
(March 26, 2019 - Colchester, UK) - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces a brand new product that revolutionizes community and off-grid water purification. Capable of producing more than 132,000 gallons of safe drinking water at the turn of a tap, the C1 offers...
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March 25, 2019
Orange Mud Expands International Distribution in South Africa
Castle Rock, CO – Orange Mud expands international distribution in South Africa. Ballistic Bike Trading brings 10 years of expertise in the cycling industry and a diverse product range that is going to place Orange Mud at the heart of every endurance riders gear arsenal…..Trail. Road. Whatever. Start your next...
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March 25, 2019
Oboz Footwear Taps Love Communications for Digital Support
Bozeman, Mont., (March 25, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected Love Communications of Salt Lake City, UT, as its digital agency of record. Love Communications will assist Oboz in nurturing customers’ digital journeys while expanding its online footprint...
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March 25, 2019
Nike Swim’s Women’s SS19 Recreation Collection is Built to Flow Free In and Out of Water
PORTLAND, Ore. (March 25, 2019) – This March, Nike Swim introduces its SS19 recreation collection for women, with highly versatile, fashion-forward, one and two-piece styles for smooth, seamless motion in and out of the water. Nike Swim's new women's recreation collection is designed for every woman, from the swimmer to...
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March 25, 2019
Kayak Anglers’ will want to tune in to WFN and Sportsman Channel on Sunday, April 7th: New Seasons with Jim Sammons to Premiere
Heliconia is proud to announce the upcoming launch of Season 8 of Seaguar’s Extreme Fishing Challenge and Season 10 of Jackson Kayak’s Kayak Fishing Show. Both hosted by renown kayak angler Jim Sammons, Seaguar’s Extreme Kayak Fishing Challenge will premiere on Sportsman Channel, Sunday, April 7th at 2:30 PM EST,...
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March 22, 2019
It’s Super, It’s Sessionable, It’s SuperEIGHT from Dogfish Head!
Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in their beer choices – because that’s a thing they take seriously. Meet SuperEIGHT – a super-refreshing,...
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March 21, 2019
Mustang Survival Waterlife Fund Celebrates World Water Day 2019
Burnaby, BC – Mustang Survival®, the North American brand renowned for innovative solutions for the most demanding marine environments, is celebrating the United Nations international observance of World Water Day, March 22, 2019 on the local level. Having recently launched the Mustang Survival Waterlife Fund, a philanthropic committee established to...
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March 21, 2019
MODe Sports Nutrition Introduces New Single Serve Energy Blocks
Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows brick-and-mortar retailers more and better merchandising options,” says JJ Rudman, MODe’s Director of Category Sales. “Single...