PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 7, 2019
For mothers who hold their own: Deuter launches first-ever women’s specific kid carrier with Kid Comfort Active SL
LONGMONT, Colorado – With grassroots feedback from the moms of Hike it Baby, Deuter has created the first women’s specific Kid Comfort kid carrier. With exceptionally low weight and ergonomics tailored to a woman’s frame, the new Kid Comfort Active SL is for mothers who hold their own and want a...
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February 7, 2019
Ridge Merino Receives California Green Business Certification
Mammoth Lakes, Calif. - (February 7, 2019) – Ridge Merino announced today it is one of the first companies in Mammoth Lakes, Calif. to achieve a Green Business Certification from the California Green Business Network. California Green Businesses enforce practices that help to cut down on cost savings in water,...
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February 6, 2019
A Taste of Summer Now Available Year-Round from Brew Dr. Kombucha
PORTLAND, Ore. (Feb. 6, 2019) — In response to overwhelming demand, Brew Dr. Kombucha’s Strawberry Basil is taking a permanent place in the brand’s flavor line-up starting in February 2019. The formerly limited-edition summer seasonal flavor is packed with light, fresh flavors to bring a splash of summertime spontaneity to...
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February 6, 2019
PEARL iZUMi Undergoes a Transformation
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will also clearly complement the Brand’s critical efforts around Social Responsibility and a refreshed product...
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February 6, 2019
Leave No Trace Retains Active Lifestyle Agency rygr for Public Relations Services
BOULDER, Colo. (Feb. 6, 2019) — The Leave No Trace Center for Outdoor Ethics, a national organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record, effective Feb. 1, 2019. ...
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February 5, 2019
Osprey Selects Southwest Colorado Trail Organization Heroes as 2019 Pro Deal Donation Program Beneficiaries
Cortez, CO – February 5, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions has selected three Southwest Colorado trail organizations as the beneficiaries of the brand’s 2019 Pro Deal Donation Program. These 2019 non-profit partners include: Southwest Colorado Cycling Association, Mancos Trails Group and Rico Trails...
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February 5, 2019
Holden Outerwear Wins 2019 ISPO Product of the Year Award for the Women’s Hybrid Down Jogger
MUNICH (Feb. 5, 2019) – Holden, the stylish performance outerwear and sportswear brand, received the coveted ISPO 2019 Product of the Year award in Health & Fitness > Lifestyle & Fashion for its Women’s Hybrid Down Jogger. This comes on the heels of having won the 2018 ISPO Product of...
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February 5, 2019
Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program
PETALUMA, Calif. (Feb. 5, 2019) - Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure. “The goal for 36 Hours...
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February 5, 2019
inov-8 Official Footwear Brand at OCR World Championships
The Obstacle Course Racing World Championships are returning to the UK, and inov-8 will once again be the official footwear brand. The renowned, Britain-based footwear brand will keep the title for second year running, after last year’s US event. The 2019 OCRWC will be held just outside London on October...
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February 5, 2019
Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy
RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July. Combining digital and traditional ads with RV...
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February 5, 2019
American Alpine Club and The North Face offer $50,000 in adventure grants for climbers of all skill levels
Golden, CO (Feb 5, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face is pleased to open the 2019 Live Your Dream Grants to climbers of all ages, all experience levels, and all climbing disciplines. Anyone with an itch...
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February 5, 2019
Yuba Bikes Introduces New Rain Canopy
Cotati, CA (February 5, 2019) - Yuba Bikes is excited to introduce the Cargo Canopy to their robust line of cargo bike accessories, offering a new option for customers using the Supermarche or Electric Supermarche as an everyday mode of transportation. Yuba’s Cargo Canopy functions as a rain canopy over...
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February 4, 2019
Volumental and Superfeet Announce a Partnership to Bring Footwear Personalization to Volumental’s 3D Scanning Retail Solution
Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear manufacturing platform, to create the best combined footwear recommendation and personalization retail solution available on...
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February 1, 2019
DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line, the Fall apparel collection will also include new and updated Nordic apparel pieces. “We are...
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February 1, 2019
Hydro Flask Introduces New Coffee and Drinkware Offerings
Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its redesigned Coffee collection, featuring the leakproof Flex Sip™ lid. The new product...
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February 1, 2019
Tender Corporation Joins With Victor Capital Partners to Accelerate Growth
LITTLETON, N.H. — Tender Corporation, which sells a range of best-in-class branded consumer products, today announced the completion of a management-led transaction to recapitalize the business and to help the growing company accelerate its growth in both the outdoor and consumer packaged goods marketplaces. The new investor group is led...
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January 31, 2019
MODe Sports Nutrition offers four “kick-butt” flavors of new hydration singles
Costa Mesa, C.A. - MODe Sports Nutrition has aimed to please customer on-the-go convenience and offer all four of its clean, natural electrolyte hydration products in single-serve stick packs. The original packing of the product, which is still available, comes in a pouch size of 30 servings/scoops. The four flavors...
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January 31, 2019
Hydro Flask Launches New Insulated Totes and Lunch Tote
Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of two new products designed for food & beverage transport. The 8 L...
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January 31, 2019
Electric Bike Company Rolls Back Tariffs
Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...
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January 31, 2019
Compact Cooler, Outsized Performance: OtterBox Launches New Trooper 12
FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must go hand in hand, OtterBox has the solution. Introducing the Trooper 12 Cooler, the latest...
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January 31, 2019
Vuarnet Launches Goggles at Outdoor Retailer
New York, NY – January 30, 2019 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market. News of this product expansion comes on the heels of the brand’s announcement that they...
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January 31, 2019
Rad Power Bikes Partners with Cascade Bicycle Club to Encourage Ebiking
SEATTLE, Wash. Jan. 31, 2019 — Rad Power Bikes, a Seattle-based consumer-direct ebike company, announces a new partnership with Cascade Bicycle Club, the nation’s largest statewide bicycle non-profit also based in Seattle. The organizations are combining their reach in a robust partnership that aims to unite all riders and help...
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January 30, 2019
Hydro Flask Launches New Journey Series™ Collection
Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Journey Series™ insulated hydration packs. The collection’s 10 L and...
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January 30, 2019
Darn Tough Vermont® Brings the Fun While Still Nailing the Fit for Fall 2019
Northfield, VT. (January 30, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is serving up a Fall 2019 collection that marries the serious business of sock functionality with industry-leading style. With a singular focus to knit the world’s best sock in multiple...
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January 30, 2019
LOGE Camps Partners with Verde Brand Communications
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the LOGE Camps experience to better understand its mission of bringing people, product and brand together...