PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 15, 2019
AOB Launches BUBBA™ Fishing Lifestyle Brand
(Columbia, MO) February 15, 2019 – American Outdoor Brands (AOB) Outdoor Products & Accessories Division, announced the launch of BUBBA, a new lifestyle brand that refreshes the company’s original Bubba Blade, a fishing accessories brand known for its high-quality angling equipment ‘designed by fishermen, for fishermen’. The new BUBBA brand,...
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February 15, 2019
Crescent Moon Launches New Luna Snowshoe, Furthering their Non-Traditional Approach to the Category
Boulder, CO – With a smaller footprint and weighing in at just three pounds, Crescent Moon Snowshoes’ new Luna snowshoe was built with women, runners and children in mind. Available in Fall of 2019, the new Luna continues to blur the line between traditional snowshoes and running shoes. Along with...
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February 14, 2019
Ski Racer Henrik Kristoffersen Changes Eyewear Brand – Signing with Sweet Protection
(Oslo, Norway) As the youngest male ski racer to ever win an Olympic medal, Henrik secured his spot amongst the elite alpinist skiers in the 2014 Olympics with a bronze medal in Slalom and has never looked back since. He has been a part of the Sweet Protection athlete team...
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February 13, 2019
New Neptune bolsters Kokatat’s robust life vest offerings
ARCATA, California — For 2019, Kokatat adds greater depth and breadth to its award-winning PFD offerings by introducing the Neptune PFD, a rugged and durable technical touring and sea kayaking life vest with all the comfort, durability, pockets and organization you will need for a day, weekend or month on...
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February 13, 2019
Honey Stinger Announces “Hive Gold” Elite Team for 2019
STEAMBOAT SPRINGS, Colo. (Feb. 13, 2019) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its new elite athlete team for 2019: Hive Gold. Expanding on its already extensive “Hive” sponsorship programs, Honey Stinger created the Hive Gold team to provide additional support to its...
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February 13, 2019
Industrial Revolution Hires New President
(Seattle, WA – February 13, 2019) – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, proudly announces the addition of Drew Keegan as its new President. Keegan will tap into his vast outdoor industry experience to make immediate contributions leading IR’s marketing and product development team, as...
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February 13, 2019
inov-8 Named Official Footwear of Obstacle Course Racing World Championships
inov-8 will once again be the official footwear of the Obstacle Course Racing World Championships! The 2019 event will once again be held just outside London from 10-13 of October, where more than 5,000 of the best obstacle course racers in the world will battle it out over wet and muddy terrain...
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February 12, 2019
Diamond Brand Gear Proudly Expands Wall Tent Distribution
(Asheville, NC) – – Diamond Brand Gear, an American manufacturer with a legacy of producing high-quality packs and tents for the Boy Scouts of America and the U.S. Military, is excited to announce it will now sell all of its famous Canvas Wall Tents and accessories online, direct from the...
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February 12, 2019
Headsweats Offers Winning Designs as Apparel Sponsor of Mercedes-Benz Corporate Run
(BOULDER, Colo.) — Known as the leader in ultra-light, supremely wicking performance headwear and athletic apparel, Headsweats joins the Mercedes-Benz Corporate Run presented by Turkish Airlines as the official apparel sponsor to offer marathon participants custom design options for exclusive team shirts and headwear. With three event locations in south...
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February 12, 2019
Kelty Announces Senior Management Promotions for Continued Growth
BOULDER (February 12, 2019) – Kelty, a leader in innovative adventure gear and everyday outdoor products Built for Play, today announced two senior management changes reflecting strong momentum. Specifically, Kelty named Russ Rowell senior vice president and general manager and Vincent Mares senior creative director, overseeing Kelty product design and...
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February 11, 2019
Native Eyewear Launches First Installment of 2019 Sunglass Collection
LONGMONT, Colo. - Native Eyewear announced today the official launch of three new styles from its 2019 sunglasses collection which are now available for purchase both in stores and online. Named by Native team members with inspiration from the outdoors, the Vigor Advanced Fit, Griz and Raghorn styles embrace Native’s...
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February 11, 2019
BioLite’s HeadLamp 330 Launches At Retail
Brooklyn, NY, February 12, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to announce that the HeadLamp 330 is now available to consumers everywhere following a sold-out Holiday Kickstarter in 2018. The HeadLamp 330 is a 330 lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled...
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February 11, 2019
Malibu Popoyo To Offer Unparalleled Surf Resort Experience along Nicaragua’s Emerald Coast
POPOYO, Nicaragua (February 11, 2019) - Malibu Popoyo, an all-inclusive boutique surf resort, today announced that it has opened its doors for business. Located along one of the best surf regions in the world known as Nicaragua's Costa Esmeralda, Malibu Popoyo aims to revitalize the mind, body and soul through an intuitive and immersive...
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February 11, 2019
Hydro Flask Expands Global Presence with Distribution in Korea
Bend, OR (February 11, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence within the Asia-Pacific market this winter. Beginning in January 2019, Hydro Flask will...
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February 11, 2019
LifeSaver Announces Exclusive Research Partnership with National Graphene Institute
Colchester, UK - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to announce an exclusive contract with the National Graphene Institute (NGI) at The University of Manchester. The 18-month research project will focus on developing graphene technology that can be used for enhanced water filtration, with...
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February 8, 2019
Kokatat ascends to new heights with Odyssey Dry Suit
ARCATA, California — One of the seminal moments in the 48-year history of Kokatat came in 1988 when the first GORE-TEX dry suit for paddling was introduced. Now, some 30 years later, Kokatat, firmly established as the leading manufacturer of high-performance paddling outerwear, has revolutionized the world of paddling dry...
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February 8, 2019
The World’s First Handheld Electrical Shark Deterrent
Patent pending and powered by Shark Shield Technology the Ocean Guardian eSPEAR is the world’s first handheld electrical shark deterrent designed for diving, snorkelling and spearfishing. Shark Shield Technology is the world’s only scientifically proven and independently test electrical shark deterrent technology. Ocean Guardian’s eSPEAR expands personal protection beyond surfers and divers...
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February 7, 2019
For mothers who hold their own: Deuter launches first-ever women’s specific kid carrier with Kid Comfort Active SL
LONGMONT, Colorado – With grassroots feedback from the moms of Hike it Baby, Deuter has created the first women’s specific Kid Comfort kid carrier. With exceptionally low weight and ergonomics tailored to a woman’s frame, the new Kid Comfort Active SL is for mothers who hold their own and want a...
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February 7, 2019
Ridge Merino Receives California Green Business Certification
Mammoth Lakes, Calif. - (February 7, 2019) – Ridge Merino announced today it is one of the first companies in Mammoth Lakes, Calif. to achieve a Green Business Certification from the California Green Business Network. California Green Businesses enforce practices that help to cut down on cost savings in water,...
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February 6, 2019
A Taste of Summer Now Available Year-Round from Brew Dr. Kombucha
PORTLAND, Ore. (Feb. 6, 2019) — In response to overwhelming demand, Brew Dr. Kombucha’s Strawberry Basil is taking a permanent place in the brand’s flavor line-up starting in February 2019. The formerly limited-edition summer seasonal flavor is packed with light, fresh flavors to bring a splash of summertime spontaneity to...
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February 6, 2019
PEARL iZUMi Undergoes a Transformation
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will also clearly complement the Brand’s critical efforts around Social Responsibility and a refreshed product...
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February 6, 2019
Leave No Trace Retains Active Lifestyle Agency rygr for Public Relations Services
BOULDER, Colo. (Feb. 6, 2019) — The Leave No Trace Center for Outdoor Ethics, a national organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record, effective Feb. 1, 2019. ...
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February 5, 2019
Osprey Selects Southwest Colorado Trail Organization Heroes as 2019 Pro Deal Donation Program Beneficiaries
Cortez, CO – February 5, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions has selected three Southwest Colorado trail organizations as the beneficiaries of the brand’s 2019 Pro Deal Donation Program. These 2019 non-profit partners include: Southwest Colorado Cycling Association, Mancos Trails Group and Rico Trails...
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February 5, 2019
Holden Outerwear Wins 2019 ISPO Product of the Year Award for the Women’s Hybrid Down Jogger
MUNICH (Feb. 5, 2019) – Holden, the stylish performance outerwear and sportswear brand, received the coveted ISPO 2019 Product of the Year award in Health & Fitness > Lifestyle & Fashion for its Women’s Hybrid Down Jogger. This comes on the heels of having won the 2018 ISPO Product of...
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February 5, 2019
Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program
PETALUMA, Calif. (Feb. 5, 2019) - Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure. “The goal for 36 Hours...