PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 4, 2026
Sourced From the Unexpected: Introducing PAKA’s New Huascarán Jacket
Boulder, Colorado (February 4, 2026) /OUTDOOR SPORTSWIRE/ - PAKA, a sustainable apparel brand and innovator in alpaca-based clothing, is proud to introduce the Huascarán, a retro-inspired jacket built from high-performance fabrics sourced entirely from South America. The Huascarán reflects the brand’s commitment to style, performance, and a transparent and equitable...
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February 4, 2026
Zero Motorcycles Closes 2025 with Strong Global Growth Across Sales, Dealers, and Product Lines
Noord-Scharwoude, NL (February 4, 2026) /OUTDOOR SPORTSWIRE/ - Zero Motorcycles, the global leader in electric two-wheel transportation and powertrains, today announced a strong close to 2025, marking another year of global growth and expansion. The company delivered a 89% year-over-year increase in North American retail sales and 17% year-over-year increase...
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February 4, 2026
Suunto: 90 Years of Adventure
February 4, 2026 /OUTDOOR SPORTSWIRE/ - February 2026 marks 90 years since the founding of Suunto, the world-renowned Finnish brand that has long been at the forefront of sports and dive wearables, driving continuous innovation since its beginnings in 1936. Pioneering exploration has been in Suunto’s DNA from the start:...
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February 4, 2026
It’s Time for the “Super Pigskin Bowl” on Sportsman Channel
DENVER (February 4, 2026) /OUTDOOR SPORTSWIRE/ – There’s no better way to prep for Super Bowl Sunday than to tune in Saturday night, Feb. 7, from 4:30-6:30 p.m. ET, for Sportsman Channel’s “Super Pigskin Bowl” lineup. There’s no championship game without a football, and in the early days of the...
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February 3, 2026
Title Nine Unveils a Bold Rebrand to Reflect the Adventurous Outdoor Woman
Emeryville, Calif. (Feb. 3, 2026) /OUTDOOR SPORTSWIRE/ - Title Nine, the outdoor adventure apparel retailer on a mission to build a community of women who lead, risk and own in the outdoors and beyond, today unveiled a major rebrand. The update features a new ethos and visual identity that reinforces...
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February 3, 2026
Salomon Announces Its Re-Entry Into Alpine Ski Racing in North America
Ogden, UT (February 3, 2026) /OUTDOOR SPORTSWIRE/ – Salomon, the global leader in alpine innovation, announces its return to competitive alpine ski racing in North America with the launch of EQUIPE, a comprehensive, head-to-toe race initiative rooted in performance, heritage, and community. EQUIPE represents a renewed commitment to alpine racing,...
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February 3, 2026
VALLON expands North American sales team, accelerating retail growth in key markets
Amsterdam, Netherlands (February 3, 2026) /OUTDOOR SPORTSWIRE/ — VALLON, the independently-owned performance eyewear brand known for classic aesthetics, modern performance and sustainable design, is expanding its North American presence with a dedicated six-person sales team, now covering key regions across the United States and Canada. The new brick-and-mortar strategy builds...
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February 3, 2026
Cirql® Offers Recycled Materials Solutions with Lower Carbon Emissions, LCA Reports Confirms
HO CHI MINH CITY, Vietnam (February 3, 2026) /OUTDOOR SPORTSWIRE/ – Cirql®, a leader in sustainable materials for the global footwear industry, has published its Cirql® rTPU30™ and Cirql® rTPU50™ product life cycle assessments (LCAs) in partnership with Carbonfact. The LCA report for Cirql® rTPU50™ shows particularly impressive results. Footwear...
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February 3, 2026
Peak Performance Introduces the Monolight Circular Jacket
February 3, 2026 /OUTDOOR SPORTSWIRE/ - Born four decades ago in the heart of the Swedish Mountains, Peak Performance is the authority on outdoor adventure clothing, combining technical excellence with disruptive design. For Spring/Summer ‘26, the Swedish brand introduces its latest innovation: the Monolight Jacket, a fully recyclable lightweight jacket...
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February 3, 2026
Popfly Expands into Travel and Local Experiences as Mount Joins the Fast-Growing Creator Platform
COSTA MESA, Calif. (February 3, 2026) /OUTDOOR SPORTSWIRE/ — Popfly announces that Mount, the travel platform discovering the world’s best hidden gems, will join its platform for adventure brands. The move integrates Mount’s vibrant travel creator community and network of brands, hosts, and tour operators into Popfly’s fast growing network,...
