PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 24, 2026
Thousand Launches Teen Helmet as Youth Cycling Becomes Fastest-Growing Demographic
Los Angeles (March 24, 2026) /OUTDOOR SPORTSWIRE/ – Thousand, the vintage-inspired helmet brand, today unveiled Thousand Next Youth Collection, a helmet for young kids and teens as they transition to their next phase of riding. Thousand’s expansion into the teen category comes on the heels of an exciting report from...
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March 24, 2026
Bedrock Releases the Rockhound, their first adjustable flip flop.
/OUTDOOR SPORTSWIRE/ -After 15 years of redefining adventure footwear at Bedrock Sandals, we’re finally answering our top customer request: what about a flip flop? Launching March 24th, 2026, the Rockhound is our first adjustable flip flop. It’s built for hard-wearing adventurers like river guides, vanlifers, boaters, and anyone else who’s...
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March 24, 2026
Call for Workshop Proposals Opens for 2026 RV Dealers Convention/Expo
FAIRFAX, Va. (March 24, 2026) /OUTDOOR SPORTSWIRE/ — The 2026 RV Dealers Convention/Expo Call for Proposals is now open, inviting industry professionals to share their expertise and insights with RV dealers from across North America. To review submission guidelines and complete the proposal form, click here. Hosted by the Mike Molino...
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March 24, 2026
Four Out of Five Campers Increase Camping Frequency During Retirement
PORTLAND, Ore., March 24, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has found that four out of five campers 65 and over either camp more, if already retired, or plan to camp more...
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March 23, 2026
Haul Like You Mean It: BOTE Introduces The Mule Series Modular Chair, Cooler, And Tote System
MIRAMAR BEACH, Fla. (March 23, 2026) /OUTDOOR SPORTSWIRE/ - BOTE (https://www.boteboard.com), the longstanding leader of innovation in the paddleboard, kayak, and water lifestyle space, today introduces the Mule Series, a revolutionary outdoor carry and comfort system. The Mule Series is designed to eliminate the multi-trip struggle, allowing users to get...
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March 23, 2026
Lems Shoes Debuts 2026 Spring Collection
Boulder, CO (March 23, 2026) /OUTDOOR SPORTSWIRE/ — Lems Shoes, the Boulder-based footwear brand known for its commitment to natural foot-shaped design, announces the lineup for its 2026 Spring Collection. Since 2011, Lems Shoes has done one thing differently: build shoes shaped by the foot, not trends. The Spring 2026...
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March 23, 2026
Celebrate the Wild with Outdoor Sportsman Group’s Q2 Program Lineup
DENVER (March 23, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel, World Fishing Network and MyOutdoorTV) promise an absolutely packed Q2 schedule of premium, best-in-class outdoor programs, inspiring viewers to stay engaged with their own outdoor passions, to celebrate wild places, wildlife and pursuit of their...
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March 20, 2026
A Perfect Pairing: Best Day Brewing Taps Backbone Media as Agency of Record
SAUSALITO, Calif. (March 20, 2026) /OUTDOOR SPORTSWIRE/ - Backbone, a marketing agency specializing in outdoor and active lifestyle brands, announces a new partnership with Best Day Brewing, the country’s fastest-growing non-alcoholic beer brand. Backbone will support the brand’s media strategy, working across public relations, community and creator management, and paid media channels....
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March 19, 2026
Midstate Massive Ultra Trail Honors 100th Anniversary of the Midstate Trail
New Ipswich, NH / Central Massachusetts (March 19, 2026) /OUTDOOR SPORTSWIRE/ - In a monumental milestone for New England trail running and outdoor heritage, the Midstate Massive Ultra Trail will commemorate the 100th anniversary of the historic Midstate Trail with a special edition of its challenging ultramarathon on October 10–11, 2026. (Midstate Massive Ultra Trail)...
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March 19, 2026
Sweet Protection Adds Three New Five-Star Helmets in Latest Virginia Tech Helmet Ratings
BOULDER, CO (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical apparel, announced today that three new helmets in its 2026 bike lineup — the Fixer Carbon 2Vi® Mips, Strayer 2Vi® Mips, and Fixer Composite 2Vi® Mips — have earned five-star ratings...
