PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 30, 2018
Osprey Introduces Super Low Profile Ski and Snowboard Pack for Fall 2019
Cortez, CO – October 30, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the new Kamber 16 (men’s)/Kresta 14 (women’s) for those looking for a versatile and small volume pack for inbounds riding or short backcountry trips. “Bred right on...
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October 30, 2018
Snowsports Industries America Partners with the NPD Group to Deliver Topline Retail Sales Data
(Park City, UT October 30, 2018) -- SIA members have a new tool in their toolbox to help them navigate the ever-changing and challenging winter sports landscape. “We’re proud to announce a new partnership with The NPD Group, to roll out monthly top-line retail sales data on the snow sports...
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October 30, 2018
Airhead Sports Group Announces Leland Nichols as President and CEO
(DENVER, CO) – Water and winter sports industry leader, Airhead Sports Group, announced on Monday the appointment of Leland Nichols as the company’s new President and CEO. A proven leader with a track record of success in revenue growth and developing operationally efficient teams to bring innovative new products...
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October 30, 2018
Katadyn Group Welcomes Mike Jue as General Manager at Spectra Watermakers
MINNEAPOLIS, Minn. (Oct. 30, 2018) - Today, Katadyn Group welcomes Mike Jue to the team as new General Manager at Spectra Watermakers. Jue comes to Katadyn Group with more than 20 years of experience in engineering and product development with a number of notable brands, including Camelbak, NASSCO, Hewlett-Packard, Easton...
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October 30, 2018
Mountain Khakis Posse Program Returns
JACKSON, WY (October 30, 2018) – Mountain Khakis®, the premium mountain inspired lifestyle apparel brand for men and women, is pleased to announce the Posse Program is back by popular demand for the Fall 2018 selling season. MK’s Posse Program, designed specifically for retailers, is a favorite among shop floor...
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October 30, 2018
Sherpa Adventure Gear Partners With Apex Outdoor Sales
MODESTO, CA — October 30, 2018 — Sherpa Adventure Gear is proud to announce its partnership with Apex Outdoor Sales team to continue to bring high quality outdoor and lifestyle gear to the South Central region of the United States. “We are thrilled to work with a brand that upholds...
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October 29, 2018
American Mountain Guides Association Announces Angela Hawse as new Board of Directors President
Boulder, COLO. – The American Mountain Guides Association (AMGA), an educational non-profit dedicated to supporting and furthering the profession of American mountain guiding, has named veteran guide and industry leader Angela Hawse as President of its Board of Directors. Hawse brings more than 35-years of guiding experience to the position,...
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October 29, 2018
Outdoor Enthusiasts can now Purchase Hillsound Crampons and Gaiters Online
Vancouver, BC (October 29, 2018)- Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, has revamped their website. This change now makes it easier for consumers to purchase product online just in time for fall and winter adventures. US and Canadian customers can now order...
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October 29, 2018
Outdoor Research Earns Two Editors’ Choice Awards for Gloves, Gaiters from Backpacker
SEATTLE, Wash. (Oct. 29, 2018) – Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, won two Editors’ Choice Awards this month from Backpacker Magazine. The awards call out a category leading glove insulation technology for Fall 2018, as we as long-term brand leadership in gaiters. The first...
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October 29, 2018
Farm to Feet Releases Final Installment of its American Made Video Series
Mt. Airy, North Carolina (October 29, 2018) — Today, Farm to Feet, the North Carolina based sock brand, released its third film in the American Made video series which brings the personalities profiled on its sock packaging to life. The third film in the series features Ken and Deloris Shumate...
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October 29, 2018
United By Blue Introduces Bison-Insulated Puffer Jacket as the Future of Sustainable Outerwear
PHILADELPHIA, PA (October 29, 2018) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand that removes a pound of trash from the world’s oceans and waterways, announces today the Future of Sustainable Outerwear: The Bison Puffer Jacket, insulated with North American bison fiber that is often considered...
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October 29, 2018
Crescent Moon Launches New Eva V2 Snowshoe, Spiked For El Niño Winter Adventures
Boulder, CO (October 29, 2018) – The new Crescent Moon Eva V2 Snowshoe was designed for every snowy winter outing from your backdoor, whether in the city or the mountains, blurring the line between traditional snowshoes and running shoes. With the Eva V1 widely recognized and awarded at Outdoor Retailer,...
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October 26, 2018
Stio Launches Expanded Winter Collection For All Modes of Mountain Life
JACKSON, Wyo. (October 26, 2018) – Inspired by life in Jackson Hole, Stio is on a mission to provide a refreshing choice in outdoor wear. Stio apparel is made to do it all, from epic adventures in the Tetons to walking the kids to the bus stop in negative temps...
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October 26, 2018
Amer Sports Appoints Megan Porteous Digital Marketing Director
OGDEN, Utah - Amer Sports, a sporting goods company with internationally recognized brands including Arc’teryx, Salomon and Wilson Sporting Goods, announces the promotion of Megan Porteous to the position of Digital Marketing Director, Americas. In her new position, effective November 1, Porteous will oversee the company’s portfolio-wide transformation as an omnichannel...
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October 25, 2018
Grassroots Connect brings outdoor industry’s best buying experience to the doorstep of its biggest national trade show
Grassroots Connect heads to Denver next month, placing the outdoor industry’s best buying event on the doorstep of the outdoor industry’s biggest and most iconic national trade show. For the first time ever, Grassroots Connect (Nov 4-7, 2018) will be hosted in the Colorado Convention Center in the heart of...
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October 25, 2018
Mountain Khakis SeaWool™ Yarns and Insulation Recycled Insulation from the Sea
JACKSON HOLE, WY (OCTOBER 25, 2018) – Working with their suppliers, Mountain Khakis® has adopted a new yarn and insulation with superior materials that are made from crushed oyster shells and blended with post-consumer recycled Polyfill (Insulation) or post-consumer recycled PET bottles (Yarn). Enter SeaWool ™ Yarn and SeaWool™ Insulation....
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October 25, 2018
Outdoor Research Invests with Sales Team Hires, New Technology Platform to Support Wholesale
SEATTLE, Wash. (October 25, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales. Burke comes to his new post from Prana, where he worked for more than six years as its national sales manager. In addition, Outdoor...
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October 25, 2018
Yuba Bicycles Taps Jeff Wuerthele as Eastern US Sales Representative
Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region. Wuerthele brings an extensive 20-year...
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October 24, 2018
Kathmandu, the iconic New Zealand travel and adventure brand, launches in North America with Outdoor Retailer debut
DENVER, COLORADO (October 24, 2018) - Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market, Nov. 7-10, 2018. Founded in 1987, Kathmandu has grown from humble beginnings in Christchurch, New Zealand and is now an internationally recognized...
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October 24, 2018
Blue Ridge Adventures Clips in with Darby Communications
BREVARD, NC - Blue Ridge Adventures (BRA), a bike race production company based in Pisgah Forest, NC has selected Darby Communications to be its agency of record, effective immediately. Blue Ridge Adventures will utilize the Asheville-based firm’s expertise in public relations, digital ad implementation, social media management and newsletter curation. To kickoff the partnership,...
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October 24, 2018
Petzl Teams Up with Strava for Night Running Challenge this November
SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on November 4. With one less hour of sunlight, motivation to get outside becomes harder and...
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October 24, 2018
Eagle Creek Redesigns Cargo Hauler Duffels For Fall ‘19
San Diego, Ca. (October 24, 2018) – After kicking ass and taking names with the original Cargo Hauler Duffel series, Eagle Creek holds their place atop the Duffel category with a complete redesign of functionality and sustainability for the Cargo Haulers. Maintaining simplicity of design balanced with organization and carryability,...
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October 23, 2018
PrimaLoft, Inc. Debuts PrimaLoft® Bio, the First Synthetic Insulation Made from 100% Recycled, Biodegradable Fibers
LATHAM, N.Y. (Oct. 23, 2018) – PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibers. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting...
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October 23, 2018
Why Wigwam, Why Now
Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned company, recent breakthroughs in technology,...
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October 23, 2018
Vibram Launches Waterproof Oslo Furoshiki with Arctic Grip
North Brookfield, Mass. (October 23, 2018) — Vibram, the worldwide leader in high performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the first fully waterproof addition to the award-winning line of Vibram Furoshiki wrapping shoes: The Oslo. “The Oslo offers all the warmth and...