PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
October 24, 2017
Evolv Sports and USA Climbing sign 2 year sponsorship agreement. Evolv launches a limited edition Kai Lightner – USAC shoe to celebrate!
Evolv Sports in Buena Park California announces a two-year sponsorship deal with USA Climbing and will continue to be the “Official Climbing Shoe” of USA Climbing. Evolv started manufacturing climbing shoes in 2003 and quickly rose to be one of the top selling climbing shoe companies in the world. Evolv...
-
October 23, 2017
Acclaimed action-sports athlete Brandon Semenuk joins BONX, Inc., as brand ambassador
SEATTLE, WA (Oct. 23, 2017) — Brandon Semenuk, one of the most progressive and competitive riders in the world of freeride mountain biking, has come aboard the BONX team as a brand ambassador, bringing his innovative athletic and creative talents to complement BONX’s futuristic tech ethos. Semenuk is best known...
-
October 23, 2017
SOG’s new “outdoor trio” make perfect gifts for the fresh air junkie on your list
LYNNWOOD, Wash. – Do you have a camper, hunter, hiker or general outdoor lover on your gift list for the approaching holiday season? SOG Knives & Tools rolls out three new items for 2017 that adventurers are sure to covet. SOG’s Field Knife, Camp Axe and Flint are all affordable...
-
October 23, 2017
Climbing Addicts Introduces Colored Climbing Chalk
Lafayette, Colo. (October 23, 2017) – Climbing Addicts, a family run rock climbing gear company based in the Colorado Rockies, announces the introduction of colored climbing chalk. In an effort to reduce the visual footprint that rock climbers leave on the rocks and trails that they call home, the Climbing...
-
October 20, 2017
COSMIC Announces Eleven Years of Competitive Ski Mountaineering in the Rockies and Beyond
Boulder, Co (October 20, 2017) - The COSMIC Series is the leading ski mountaineering organization in North America. The race series was established by United States Ski Mountaineering Association member Pete Swenson to promote ski mountaineering racing in the United States. Now entering its eleventh season with the most races,...
-
October 20, 2017
Vibram’s Sole Factor Raises $12,000 For Big City Mountaineers
CONCORD, Mass. (October 20, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it has raised $12,000 via its Sole Factor Program and subsequent summer/fall REI Tour for partner, Big City Mountaineers (BCM). Announced by Vibram in April, all proceeds from its...
-
October 19, 2017
Oregon Youth Outreach Joins The Conservation Alliance
Bend, Ore., (October 19, 2017) — The Conservation Alliance today welcomes its newest member, Oregon Youth Outreach, a nonprofit dedicated to empowering youth to make positive, lasting changes that help them become happy, healthy, successful adults. “I’m a longtime admirer of The Conservation Alliance and the work they do,” said Kristie...
-
October 19, 2017
Raleigh Electric Partners With The Bahati Foundation to Auction Electric Bike to Support Inner-City Youth
SIMI VALLEY, Calif. (Oct. 19, 2017) – Raleigh Electric, maker of industry-leading electric bikes, is partnering with the Los Angeles-based Bahati Foundation to support underprivileged youth, and bring educational programs to kids living in the inner city areas of Los Angeles. Raleigh Electric will be donating a 2017 Redux IE...
-
October 19, 2017
Mountain Hardwear Embraces New Heroes with the Launch of the Impact Initiative
Richmond, Calif., Oct. 16, 2017 – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce the launch of the Impact Initiative, a program featuring environmentalists, thought leaders, humanitarians and storytellers, working on a collective mission to inspire people to support solutions to help...
-
October 19, 2017
Outside TV Features Exclusive New Series: ‘A Life in Proximity’
WESTPORT, CT (Oct. 19, 2017) — Outside TV is thrilled to introduce another exclusive series, “A Life in Proximity,” to their streaming platform Outside TV Features. The original series, produced by Teton Gravity Research (TGR) in association with Taylor Steele and commissioned by Outside TV, follows eight of the world’s...
-
October 19, 2017
Eagle Creek Partners with California State Parks
San Diego, Ca. (October 19, 2017) – As part of their continuing efforts to create a movement of building community and helping others, the staff at Eagle Creek wrapped another successful Service Day on October 12, 2017. Partnering with California State Parks and working with rangers at South Ponto Beach...
-
October 18, 2017
Johnson Outdoors Taps Darby Communications as PR Agency of Record
Old Town, ME – October 18, 2017 – Johnson Outdoors, a global leader in innovative outdoor recreation equipment products, has selected Darby Communications as PR agency of record for its Watercraft Recreation division, effective immediately. Johnson Outdoors Watercraft Recreation contains brands dedicated to inspiring life on water, including Old Town®...
-
October 18, 2017
Sego Ski Co. Starts Making Snow with Newly Appointed Sales Director Rex Wehrman
(Victor, Idaho) - October 18, 2017 - Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to announce the hiring of seasoned veteran Rex Wehrman as the global sales director. The award-winning Sego Ski collection has shown remarkable growth since its inception in 2014, and the company looks...
-
October 18, 2017
Eagle Creek Introduces Fully Outfitted Pack-It™ Gear Kits for Fall 2017
San Diego, Ca. – Combining the popularity of Eagle Creek bags with the undeniable organization and convenience of Pack-It™, Eagle Creek now offers a selection of curated Gear Kits, matching five of their best-selling suitcases with the perfectly fitting Pack-It so travelers can get out the door faster and more easily....
-
October 17, 2017
Mountain Khakis Sees Strong Momentum Heading into Q4 with SELF Magazine Healthy Living Award
JACKSON HOLE - (October 17, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, is seeing strong momentum heading into the fourth quarter winning the 2017 SELF Healthy Living Awards for the Round Towner Beanie, wrapping up its Hell Yeah! Tour and being featured in the November issue...
-
October 17, 2017
AlpineAire Classic Guacamole Awarded Backpacker Editors’ Choice
Minneapolis, Minn. (October 17, 2017) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, earned the prestigious Editors’ Choice award from Backpacker Magazine for its Classic Guacamole—confirming AlpineAire’s commitment to freeze-dried innovation. “This guacamole is rich and balanced enough to put the finishing touch...
-
October 17, 2017
GU Energy Labs Contributes Additional $20,000 to Public Lands Defense Fund
Berkeley, Calif. (October 17, 2017) – Following a $25,000 donation in lieu of attending the Outdoor Retailer Summer Market, GU Energy Labs has contributed an additional $20,000 to The Conservation Alliance, funded in part by ongoing proceeds from the sale of GU’s Campfire S’mores Energy Gel. The Conservation Alliance will...
-
October 17, 2017
Speaking the TREWth!
Portland, OR (October 17, 2017) – TREW the original designers and builders of NW-inspired, performance outdoor apparel, continue their mission to convert the shredding public to bibs. In their efforts to show the people the TREWth, the TREW team has been updating the design and materials of their award-winning TREWth Bib...
-
October 16, 2017
Katadyn Partners to Supply Water Treatment for Hurricane Relief
Minneapolis, Minn. (October 16, 2017) Katadyn, a global manufacturer of industry-leading water treatment systems, partners with relief organizations to supply water filtration technologies for treating contaminated drinking water in areas affected by hurricanes, tsunamis and earthquakes. Hurricane Maria, a Category 5 hurricane, struck Puerto Rico and surrounding islands September 20...
-
October 16, 2017
The Conservation Alliance’s Backyard Collective Event Draws Seven Member Companies to Boulder, Colorado
Boulder, Colorado (October 16, 2017) - More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of Boulder’s Wildlands Restoration Volunteers on the flood restoration project along Left Hand Creek to amend,...
-
October 16, 2017
Industrial Revolution Expands Sales Force with Two New Rep Groups
Seattle, WA – October 16, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is excited to announce the addition of two stellar sales rep groups to its growing team. Wild Moon LLC and Pacific Recreation Sales Inc. will help IR continue to grow and service its specialty...
-
October 16, 2017
New Adventure Boutique to Open in Boulder, CO
BOULDER, COLO. (September 16, 2017) — Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, 2017 in Boulder, Colorado. Transcending the mold of traditional brick-and-mortar experience, this new adventure boutique will connect and inspire active enthusiasts with collaborative educational events, community “maker”...
-
October 13, 2017
Inaugural Face of America Liberty Ride to Manhattan Satisfied Athletes
New York, New York, October 13, 2017 – The exceptional power of teamwork and collaboration led 65 adaptive and able-bodied athletes to the successful conclusion of the inaugural Face of America Liberty bicycle and hand cycle ride October 8 for the national non-profit World T.E.A.M. Sports. The 54-mile journey from...
-
October 12, 2017
Outdoor Brands Stand for Permanent Protection of the Arctic Refuge
BEND, Ore. (October 12, 2017) - The Conservation Alliance released today a letter signed by 90 outdoor companies and recreation organizations opposing any effort to open the Arctic National Wildlife Refuge to oil drilling, and urging Congress to keep Arctic drilling out of its 2018 budget resolution. For nearly 50...
-
October 12, 2017
Polar Adventurer Eric Larsen to Lead 600-mile Human Powered ‘ColoradATHON’ to Celebrate Adventure and Colorado
(Boulder, Colo. – Oct, 12 2017) – On Sunday, October 15, 2017, polar adventurer Eric Larsen, along with filmmaker and former pro cyclist Ben Duke and endurance athlete and humanitarian Rebecca Boozan, will set out to attempt a human-powered traverse of the entire state of Colorado. Starting at the state’s eastern...