PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 10, 2025
ShowcasedFABRIC’s Launch Pledge: “Unfk Tmrw” by Donating 100% of Proceeds from First 10,000 Cans to Protect Our Winters (POW)
Denver, CO – October 10th, 2025 /OUTDOOR SPORTSWIRE/ - FABRIC, a new Denver-based functional beverage company, is redefining what it means to unite profit with purpose. FABRIC is putting their money where their mouth is: donating 100% of proceeds from the sale of its first 10,000 cans of functional beverage,...
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October 10, 2025
Independent Clinical Trial Confirms Safeback SBX Significantly Increases Avalanche Survival Time, Published in JAMA
BOLZANO, ITALY /OUTDOOR SPORTSWIRE/ - Safeback today announced that the results of an independent, double-blind clinical trial of its SBX avalanche survival system have been published in the prestigious Journal of the American Medical Association (JAMA). The study, led by Eurac Research’s Institute for Mountain Emergency Medicine, demonstrated that the SBX...
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October 9, 2025
Royal Robbins earns a spot on TIME’s Best Inventions of 2025
BERKELEY, Calif. (Oct. 9, 2025) – Royal Robbins, the outdoor apparel brand whose mission is to feed the soul through nature and adventure, is proud to announce that its Mosquito Protection Technology™ (MPT) has been named to TIME’s Best Inventions of 2025, which features extraordinary innovations changing consumers' lives today....
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October 9, 2025
Ripzone, Woods brands are newest additions to RECCO’s expanding North America network
STOCKHOLM, Sweden (October 9, 2025) /OUTDOOR SPORTSWIRE/ — RECCO, manufacturer of advanced rescue technology enabling faster outdoor searches, welcomes Ripzone and Woods to the RECCO family of 150+ partner brands who utilize reflectors in their products. The two brands, both subsidiaries of well-known retailer Canadian Tire Corporation, are launching two...
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October 9, 2025
LifeLabs Design, a Material Science Company, Names CGPR as Agency of Record
SHANGHAI and BOSTON (October 9, 2025) /OUTDOOR SPORTSWIRE/ – LifeLabs™ Design, a material science company founded on Stanford University Ph.D. research, today announced it selected CGPR, a public relations firm specializing in the consumer active lifestyle category, as its agency of record. The partnership will amplify awareness of LifeLabs’ proprietary WarmLife®...
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October 9, 2025
ShowcasedSuperfeet Redefines Performance Insoles with the Launch of Run Pacer Elite
FERNDALE, Wash. (October 9, 2025) /OUTDOOR SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritical foam that together...
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October 9, 2025
Must Watch TV: MeatEater Season 13 Coming to Outdoor Channel October 20
DENVER (October 9, 2025) /OUTDOOR SPORTSWIRE/ – Steven Rinella and crew return with their highly anticipated season 13 of MeatEater with Steven Rinella on October 20 at 8 p.m. ET on Outdoor Channel. Known for its blend of adventure, education, and conservation, MeatEater continues to captivate audiences with its unique approach to...
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October 9, 2025
Bass Fishing at Its Best Only on “Reel Bass Mondays” on World Fishing Network
DENVER (October 9, 2025) /OUTDOOR SPORTSWIRE/ – Experience bass fishing at its best on World Fishing Network with "Reel Bass Mondays" starting at 6 p.m. ET. "Reel Bass Mondays" brings together some of the biggest names in professional angling, offering viewers a front-row seat to heart-pounding action, expert techniques, and exciting fishing destinations....
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October 9, 2025
National Park Trust Celebrates 15 Years of Partnership with Caesars Foundation
Washington, D.C. (October 9, 2025) /OUTDOOR SPORTSWIRE/ - National Park Trust is proud to celebrate the 15th anniversary of its partnership with the Caesars Foundation. This collaboration has connected tens of thousands of students with parks and public lands through the Park Trust’s Buddy Bison School Program, inspiring the next generation...
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October 9, 2025
Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center
San Francisco, CA — October 9, 2025 /OUTDOOR SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...
