PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 19, 2017
From trail to rock, alpine to running, SCARPA leads footwear tech in Spring 18 for core mountain sports
BOULDER, Colo. (July 19, 2017) – Based in Italy’s Dolomites where mountain sports are a way of life, SCARPA for 80 years has focused singularly on footwear innovation crafted from real-world experience. For Spring 2018, SCARPA continues its focused category leadership with 14 new models of shoes and boots across...
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July 19, 2017
Make a Splash with the Pacsafe® Dry Series
Seattle, WA – July 19, 2017 – From island hopping adventures to camping by mighty rivers to soaking up the sun on the beach, the new Pacsafe® Dry Collection protects belongings from getting wet or stolen by combining their trusted anti-theft technology with water-resistant material for all-around security for amphibious...
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July 19, 2017
Mountainsmith to Debut new Travel Storage Gear & Soft-Sided Coolers at Outdoor Retailer Summer Market
Golden, CO (July 19, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch brand new gear storage systems and new soft-sided coolers, including the highly anticipated Frostbite Cooler Pack, at this month’s Outdoor Retailer Summer Market in Salt Lake City, UT. These products will hit retailers...
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July 19, 2017
Pearl Izumi Introduces PI DRY™ Fabric Technology for Fall 2017
LOUISVILLE, Colo.— Pearl Izumi is dedicated to developing innovative cycling apparel to enable athletes to ride 365 days a year. Building on this commitment, Pearl Izumi announces PI DRY™ fabric technology that will allow riders to take on wet conditions more comfortably. PI DRY™ is a high performance hydrophobic fabric...
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July 18, 2017
Raleigh Bicycles Introduces Nelson Vails Tribute Bikes
KENT, Wash. (July 18, 2017) – On the Velodrome at the 1984 Summer Olympics in Los Angeles history was made. Racing for the US, Nelson Vails won the silver medal in the sprint to become the first African-American cyclist to win an Olympic medal. And, it all happened on a...
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July 18, 2017
The OIA Industry Lunches Return to Outdoor Retailer Summer Market
Boulder, Colo. – OIA announces their Industry Lunches: The Launch of the 50 State Recreation Economy Reports, Living Your Brand and Designing With Repair in Mind; as well as the full schedule of Outdoor University education sessions, presented by OIA. All trade show attendees are welcome to come enjoy lunch...
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July 18, 2017
Chamois Butt’r Hosts Butt’rd Up Morning Bike Ride/Run at Outdoor Retailer Summer Market
Pleasant Valley, Missouri (July 18, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, invites you for an early morning bike ride or run at Outdoor Retailer Summer Market in Salt Lake City. This ride / run will take place Thursday morning (Day...
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July 18, 2017
Speaker Roster Announced for This Land is Our Land March for Public Lands at Outdoor Retailer Summer Market in Salt Lake City
BOULDER, Colo. (July 18, 2017) – The Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance announced the speaker lineup for the This Land Is Our Land March for Public Lands on July 27 at Outdoor Retailer in Salt Lake City. The This Land Is Our Land March is...
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July 18, 2017
Vibram Launches Website to Support Its Finished Goods Business in Canada
CONCORD, Mass. – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the launch of its own Canadian website designed to support its Finished Goods Business in Canada. “This is a critical step for Vibram as we continue to grow our Finished Goods Business...
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July 18, 2017
Outdoor Retailer Q&A with American Outdoors TV & CampMaid Inventor
SALT LAKE CITY, UT. – CampMaid today announced American Outdoors TV Show is filming Q&A with CampMaid’s inventor at this year’s 2017 Outdoor Retailer Show. Attend and participate in the LIVE Q&A to meet the inventor of CampMaid, Ken Yocum, and hear about his journey becoming one of the fastest growing...
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July 17, 2017
Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
Trysil, Norway (July, 17) - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer season. DP and Associates, Tokul Creek Marketing, and independent rep Alex Stratmann will represent Sweet...
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July 17, 2017
Big Agnes Expands International Distribution Capabilities in Canada and Europe
STEAMBOAT SPRINGS, Colo. (July 17, 2017) - Big Agnes today announced its opening of third party distribution facilities in Kamloops, Canada, and Rotterdam, Netherlands, designed to help the company meet the growing demand for its products internationally. Centrally located in key markets, the distribution centers will decrease shipping time to...
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July 17, 2017
In Spring 18 line, Outdoor Research builds on core categories of shells, climbing, travel, accessories
SEATTLE, Wash. (July 17, 2017) – As its guiding principle, Outdoor Research creates gear built ‘For the Journey Ahead.’ Part of all adventurous journeys is being prepared for any kind of outdoor sport or situation. For Spring 2018, Outdoor Research builds on and reinvents some of its core product collections...
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July 17, 2017
Chas Fisher Joins Verde Brand Communications and Verde Strategy
DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications 16 years ago, and since then we’ve become great colleagues, built a friendship, and seen...
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July 17, 2017
Kokatat set to roll out three new PFDs in 2018
ARCATA, California – Kokatat, with a long history of groundbreaking innovations in paddling gear, will embolden its award-winning line of life vests in 2018 with three new PFDs. The three new life vests place a premium on combining safety and comfort. Two – the Proteus and the Naiad – are...
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July 17, 2017
Mountainsmith Announces New Scream Series Ultra Light Packs and Vasquez Peak Series Tents for 2018
Golden, CO (July 17, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— takes their light, backcountry gear to another level with their announcement to redesign the brand’s popular Scream series ultra light packs, as well as introduce the Vasquez Peak series in line with their extensive line of backpacking...
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July 17, 2017
Slackline Industries Teams Up With CamelBak Pursuit Series
BOULDER, Colo. (July 17, 2017) – Slackline Industries is proud to announce its inclusion as an activity partner of the CamelBak Pursuit Series, offering “Intro to Slacklining” classes taught by Slackline Industries Pro Staff Heather Larsen. “For outdoor enthusiasts, building balance, core strength and concentration is key to improvement in...
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July 17, 2017
Farm to Feet partners with Appalachian Trail Conservancy and creates AT Collection for Spring 2018
Mt. Airy, North Carolina (July 17, 2017) — Farm to Feet, makers of 100% American socks, has entered into a multi-year agreement with the Appalachian Trail Conservancy (ATC). As part of the agreement a portion of sales from its new Harpers Ferry sock will go to support the organization and...
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July 14, 2017
Ascent360 Helps New Skiers Fall In Love With The Sport
Golden, CO, July 14th, 2017 - Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders. “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of...
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July 14, 2017
Meet Jennifer Pharr Davis at the Farm to Feet booth at Outdoor Retailer Summer Market
Mt. Airy, North Carolina (July 14, 2017) — Farm to Feet, makers of 100% American socks, will be hosting celebrated long-distance hiker and author Jennifer Pharr Davis at the Outdoor Retailer Summer Market in Salt Lake City, UT, July 26-29. Davis will be signing copies of her most recent book,...
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July 13, 2017
Sweet Protection Joins Marin Bikes, Sponsors 2017 Marin Enduro Team Mountain Bike Athletes
Trysil, Norway (July 13, 2017) - The Norwegian-based Sweet Protection, makers of premium mountain bike helmets and apparel, is joining with Marin Bikes to sponsor the Marin Enduro team in the California Enduro Series (CES), as well as at other enduro mountain bike events across the country. Athletes Amy Morrison,...
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July 13, 2017
OluKai Continues POW! WOW! Partnership by Sponsoring Long Beach Art and Culture Festival
Orange County, CA (July 13, 2017) ─ OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. OluKai’s partnership with the organization aligns...
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July 13, 2017
Costa Announces Key Roster Changes to Stregnthen its position in Core Markets
Daytona Beach, Fla. (July 13, 2017) - Costa Del Mar, manufacturer of premium polarized sunglasses for life on and off the water, announced today several new positions and promotions. New hires and redefined roles highlight Costa’s rapid growth and attention to their core fishing community and sport market. “We’re proud...
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July 12, 2017
Thermacell® Launches Biggest Innovation to Date
BEDFORD, Mass. (July 12, 2017) – Thermacell Repellents, Inc., a leading manufacturer of area mosquito repellents and other insect control products, introduces Radius Zone Mosquito Repellent. With Radius, Thermacell brings its most significant innovation since the launch of its very first butane powered repellent in 1999. At the push of...
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July 12, 2017
Ibex Outdoor Clothing & ROMP Host Commemorative Benefit Climb up Mt. Sherman
White River Junction, VT. (July 12, 2017) — Ibex Outdoor Clothing, premium Merino wool apparel company, joins forces with The Range of Motion Project (ROMP), a nonprofit organization that provides prosthetic and orthotic care to those without access to these services, to host a benefit climb up Mt. Sherman on...