PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 28, 2026
Seirus adds to 2026-27 Headwear Collection
SAN DIEGO, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ – A good hat can make all the difference between being warm and chilly. Seirus introduces a variety of new hat styles that keep adults and kids warm and stylish all winter long. Seirus hats come in colors, patterns, and prints to...
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January 28, 2026
PAKA Releases 2025 Impact Report, Deepening Connection Between Consumers and the Source of Their Clothing
Boulder, Colorado (January 27, 2026) /OUTDOOR SPORTSWIRE/ - PAKA, a sustainable apparel brand and innovator in alpaca-based clothing, today released its 2025 Impact Report, detailing the company’s social and environmental progress across the Peruvian Andes. Grounded in the belief that clothing should create a meaningful connection between people and place,...
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January 28, 2026
Switchback welcomes Sean Smith as Event Director
PORTLAND, Maine (January 28, 2026) /OUTDOOR SPORTSWIRE/ - Diversified today announced the selection of Sean Smith as Switchback event director, tapping the experienced and collaborative leader to take the helm of the outdoor industry’s rising business and education gathering. Smith will be tasked with driving Switchback's continued growth, building on...
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January 27, 2026
Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night
BOULDER, Colo. (January 27, 2026) /OUTDOOR SPORTSWIRE/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...
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January 27, 2026
Media Showroom at Outdoor Market Alliance set for 8th successive event in Denver late February
LAKEWOOD, Colo. (January 27, 2025) /OUTDOOR SPORTSWIRE/ — Across two days, Feb. 25 and 26, Outdoor Market Alliance (OMA), a hub for business in the outdoor industry located just west of Denver, will host its eighth successive OMA Media Show. The event offers an efficient, collaborative and social opportunity for...
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January 27, 2026
The Dyrt’s 2026 Camping Report Presented by Toyota Trucks Uncovers the Newest Camping Trends
PORTLAND, Ore., Jan. 27, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has released its 2026 Camping Report Presented by Toyota Trucks. Toyota has partnered with The Dyrt for the third consecutive year to...
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January 27, 2026
City of Malden Launches “Outdoor Rx” Pilot Program for Massachusetts Residents and Individuals with Disabilities
MALDEN Mass., Jan. 27, 2026 /OUTDOOR SPORTSWIRE/ - The City of Malden, in partnership with First Seed Sown and Molina Healthcare (“Molina”), announced the launch of The Great Malden Outdoors Rx, a first-in-the-nation pilot program that connects a city-owned asset, a state's OREC office, and health care for the well-being...
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January 27, 2026
BearVault Applauds Boundary Waters Measures to Protect Bears and Visitors
Boulder, CO | January 27, 2026 /OUTDOOR SPORTSWIRE/ - After a successful year with fewer human-bear conflicts, the U.S. Forest Service has extended mandatory food storage rules in the Boundary Waters Canoe Area Wilderness (BWCAW) through 2031. The mandate requires all visitors to secure food, trash, and scented items by either...
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January 27, 2026
Sportsman Channel Presents True Canadian Hunting Adventures on “Canada in the Rough”
DENVER (January 27, 2026) /OUTDOOR SPORTSWIRE/ – Airing Tuesday nights at 8:30 p.m. ET on Sportsman Channel, Canada in the Rough enters its 22nd season as “Canada’s most-watched Coast-to-Coast-to-Coast Hunting Adventure Television Show.” Hosted and produced by three brothers – Keith, Paul, and Kevin Beasley – from the well-known and...
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January 26, 2026
RECCO works with Lange to Launch brand’s first ski boot with integrated searchable reflector technology
STOCKHOLM, Sweden /OUTDOOR SPORTSWIRE/ - RECCO, global manufacturer of rescue technology that enables faster searches for missing people in the backcountry, welcomes Lange, the longtime leader in ski boots, to its growing family of brands committed to making people more searchable in the outdoors. With the launch of the Lange Code...
