PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
March 13, 2024
Minus33 launches Merino takeback program to support search and rescue groups nationwide
ASHLAND, NH /OUTDOOR SPORTSWIRE/ - Minus33 Merino Wool Company is offering 25% off vouchers to customers who return their used Merino layers to be repurposed into Search And Rescue (SAR) Warming Kits. In response to a surge of rescues across the country, Minus33 is reaching out for help in meeting...
-
March 13, 2024
Outdoor Alliance celebrates 10 years of conservation wins achieved by uniting outdoor recreation voices
Washington, D.C. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – In the last 10 years, Outdoor Alliance has helped people who recreate outside under their own power become a unified and powerful political force — one that has protected 40 million acres of land and secured $5.1 billion in funding for public lands and...
-
March 13, 2024
Gourmet adventure meal company, Backpacker’s Pantry, announces new meals for Spring 2024
Boulder, Colo. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its...
-
March 13, 2024
Kora Introduces Bespoke Sizing
BALI, Indonesia - March 13, 2024 /OUTDOOR SPORTSWIRE/ – Kora, the pioneer in using yak wool for performance apparel, today introduces bespoke sizing across its range of technical base and mid layers and everyday activewear. With this new program, kora customers can select one or multiple products and reach out...
-
March 13, 2024
Skida Partners with the Vermont State Parks for new Elmore Collection
/OUTDOOR SPORTSWIRE/ – Skida, the Vermont-based accessories brand, is partnering with the Vermont State Parks, celebrating their 100 year anniversary of conserving and interpreting Vermont’s natural, cultural, historic, and scenic heritage. To commemorate this milestone, Skida has released the Elmore Collection, designed in collaboration with the Vermont State Parks and meant...
-
March 13, 2024
Oboz Names Butte Trailblazer Hallie Zolynski A Local Hero
Bozeman, Mont., (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail footwear brand, has named Hallie Zolynski of Butte, MT, as one of its six Local Heroes of the year. Zolynski is a wilderness ranger in the Anaconda Pintler Wilderness and an outdoors educator, who has inspired countless...
-
March 13, 2024
Arcade Announces the 10th Annual Mothership Classic Fundraiser
/OUTDOOR SPORTSWIRE/ - 2024 marks a decade of The Mothership Classic, a ski-a-thon hosted by Arcade to raise funds to help injured athletes in their journey to recovery. The High Fives Foundation is family to the Arcade team, and Arcade is proud and honored to partner with High Fives to...
-
March 13, 2024
Lowe Alpine Introduces Award-Winning AirZone Ultra Packs for Lightweight Mountain Adventures
March 13, 2024 /OUTDOOR SPORTSWIRE/ - Backpack specialist Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) introduces its latest innovation for Spring/Summer 2024 – the award-winning AirZone Ultra packs for lightweight mountain adventures. Representing the pinnacle of the renowned AirZone family, the AirZone Ultra are the lightest packs in this...
-
March 12, 2024
At Polartec, Beyond Begins Today… since 1993
Planet Earth, The Universe (March 12, 2024) /OUTDOOR SPORTSWIRE/ -Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the premium creator of innovative and more sustainable textile solutions, has upheld its unwavering pledge to protect the...
-
March 12, 2024
Nuyarn® Owner TMC Appoints Tim Liao to International Footwear Account Manager
New Zealand - March 12, 2024 /OUTDOOR SPORTSWIRE/ - TMC Ltd, owner of Nuyarn® and Herculan® technologies and a proven innovator in performance yarn and fabric, has appointed Tim Liao as International Footwear Account Manager to support TMC’s continued growth and expansion in the footwear category. With project management and...
-
March 12, 2024
Kahtoola Partners with Trek for Trevor Foundation to Promote Hiker Safety on the Pacific Crest Trail
Flagstaff, Ariz. (March 12, 2024) /OUTDOOR SPORTSWIRE/ – In a continuous effort to improve hiker safety along the Pacific Crest Trail (PCT), Kahtoola has partnered with the Trek for Trevor foundation alongside Nomad Ventures and the Fowler-O’Sullivan Foundation to support the Trevor Spikes Program for its fourth year. Named in...
-
March 12, 2024
Vasque Unveils the Re:connect NOW
Red Wing, MN, March 12, 2024/OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, proudly introduces its latest innovation: Re:connect NOW. This addition to the Re:connect Collection embodies Vasque's ethos of bringing the benefits of nature to everyday life. The...
-
March 12, 2024
Caterpy Laces Secures SIMBOL Communications as PR Agency of Record
Orlando, Florida (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in, no-tie shoe, while also improving lacing security, blood flow and overall comfort – has chosen...
-
March 12, 2024
Thousand Answers the Call of Parents, Launches Toddler Helmet
Los Angeles (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...
-
March 12, 2024
Black Diamond Equipment Appoints Kasey Jarvis as Creative Director for the Brand
SALT LAKE CITY, UT (March 12, 2024) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Kasey Jarvis as Creative Director for the Brand. “We are excited to announce that Kasey is coming back to Black...
-
March 12, 2024
GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...
-
March 12, 2024
Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
-
March 12, 2024
Idea Ranch to Spearhead Innovative Brand Strategy as Husky Liners’ New Agency of Record
TULSA, OK /OUTDOOR SPORTSWIRE/ – Husky Liners, the original manufacturer of custom-fit vehicle floor liners and a renowned RealTruck brand, proudly announces its partnership with Idea Ranch as its Agency of Record. This strategic move will utilize Idea Ranch's expertise in brand strategy, creative storytelling, and its community development service,...
-
March 12, 2024
Camp Curious: Two-Thirds of Americans Say They Want to Camp in Next 3 Years
PORTLAND, Ore., March 12, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that nearly two out of three Americans say they are at least somewhat interested in camping in the next three years. Last year 84.8 million people — about...
-
March 11, 2024
BOTE’s New Rider Series Redefines the Hybrid SUP Experience
MIRAMAR BEACH, Fla. - March 11, 2024 - BOTE (https://www.boteboard.com), the longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today rolls out its new Rider Series, inflatable platforms that redefine the hybrid SUP experience, enabling anyone to stand-up paddle or sit down kayak depending on...
-
March 11, 2024
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Mar. 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The...
-
March 11, 2024
melin Announces Official Headwear Partnership with Aspen Skiing Company
March 11, 2024 (San Clemente, CA) /OUTDOOR SPORTSWIRE/ – melin, makers of the world’s most premium headwear formalize partnership with Aspen Skiing Company, one of the world’s most premium ski resort destinations as the official headwear partner. This exciting collaboration brings together two industry leaders committed to excellence in performance...
-
March 11, 2024
KUIU Joins Forces with Darby Communications for PR and Media Relations
March 11, 2024 -- Dixon, CA /OUTDOOR SPORTSWIRE/ – KUIU, the leading manufacturer of high-performance hunting apparel and gear, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as KUIU's PR agency...
-
March 11, 2024
The Running Industry Diversity Coalition (RIDC) Launches First Ever “RUN THE BLOCK” Grant Program To Expand Ownership in the Running Industry
(Seattle, WA), March 11, 2024 /OUTDOOR SPORTSWIRE/ - The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC), launched its newest initiative “RUN THE BLOCK”, a mentoring and...
-
March 11, 2024
Outdoor Industry Veteran, Mike Carney, Appointed as President & CEO of Outdoor Sportsman Group
DENVER /March 11, 2024/OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group (OSG) announces the appointment of Mike Carney as the new President & Chief Executive Officer. A familiar face at OSG with a rich history in the outdoor media landscape, Carney previously held the position of Chief Operating Officer within the company....