PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 27, 2023
RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments
STOCKHOLM, Sweden. (Nov. 27, 2023)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that are...
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November 27, 2023
GOES Health and Recreate Responsibly Partner to Save Lives and Provide Outdoor Safety Tools
San Francisco, Calif., (Nov 27, 2023)/OUTDOOR SPORTSWIRE/ – GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Recreate Responsibly, the coalition working to inform people on how to safely and responsibly recreate outdoors. The partnership promotes safety and preparedness in the outdoors, considering not...
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November 27, 2023
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Nov. 27. 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder...
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November 27, 2023
Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation
BOULDER, CO (November 27, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department in...
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November 27, 2023
Mountain Warehouse Partners with Press Forward for US PR and Affiliate Work
LONDON, England /OUTDOOR SPORTSWIRE/ – Mountain Warehouse has partnered with Press Forward on media outreach and affiliate management as the UK-based outdoor clothing and equipment retailer looks to expand the business in the United States. “We’re delighted to partner with Press Forward to help with our media and PR strategy in...
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November 27, 2023
The shoe reinvented: NNormal launches Kboix, its most innovative shoe
/OUTDOOR SPORTSWIRE/ – More than a product, this is a concept to change the game in the trail running industry. One-hundred-and-fifty people will be invited to become part of the Kboix Experience, having the opportunity to test the latest prototype. NNormal, the outdoor gear brand founded by Kilian Jornet and...
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November 27, 2023
Backcountry Announces Sale of European Subsidiary, Bergfreunde
PARK CITY, Utah (Nov. 27, 2023) /OUTDOOR SPORTSWIRE/ - Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce...
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November 27, 2023
Textile innovator and manufacturer Youngone wins 2025/25 ISPO Textrends Top 10 Award
SEOUL, South Korea (November 27, 2023) /OUTDOOR SORTSWIRE/ - Global textile innovator Youngone has earned the prestigious 2023/2024 ISPO Textrends Fall/Winter 2025/2026 Top10 Award for two groundbreaking material innovations: EcoLoft ZERO Fill and EcoLoft Natural WoolPok insulations. These eco-friendly innovations highlight Youngone’s commitment to sustainability in outdoor and athletic apparel...
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November 24, 2023
AspectAvy Strives to Save Lives From Avalanches with Mobile App for Backcountry Skiers
Crested Butte, Co. (November 24, 2023)/OUTDOOR SPORTSWIRE/ – Today, AspectAvy, a mobile app that represents a completely new gear category for backcountry skiers, is now live for downloads in the Apple app store. AspectAvy is a preventive avalanche safety tool that when used alongside the proper avalanche safety training, simplifies the...
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November 22, 2023
Arc’teryx Veteran Dan Green Joins Sugarhouse Creative as Director of Advanced Concepts.
Vancouver, BC (Nov. 15, 2023) /OUTDOOR SPORTSWIRE/ - Sugarhouse Creative, a full spectrum product design and engineering agency based in British Columbia, announces that Dan Green joins the team in a new role as Director of Advanced Concepts. Green was previously the Vice President of Design and Sr Director of...