May 5, 2021

National Trails Day® 2021

Silver Spring, MD – Millions of people have found physical, mental, and emotional restoration on trails during the pandemic. Thousands of folks will return the favor and care for the magnificent American trail system, helping more people in the U.S. enjoy trails and quality green space. American Hiking Society (AHS) invites...

May 5, 2021

bluerub launches hair and body care products for triathletes and swimmers

Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced their SWIM collection: three products that remove chlorine, salt, and bromine from skin and hair.  They also restore pH and protect hair and skin from the effects of salt water and pool chemicals. bluerub worked directly with triathletes to...

May 4, 2021

Minus33 reclaims ownership of historic Scribner Building, poised to reinvent New England’s wool legacy

ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, New Hampshire. The move is the latest step...

May 4, 2021

Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes

DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...

May 4, 2021

10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale

BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...

May 4, 2021

TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest

Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam Rolling Day, May 11, 2021. “Foam rolling offers many benefits not only for athletes, but...

May 4, 2021

Honey Stinger Partners with Professional Snowboarder Mick Dierdorff

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years...

May 4, 2021

The National Forest Foundation Launches Mt. Baker-Snoqualmie

Seattle, WA. (May, 4 2021) -  The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193 million acre National Forest System, has designated Mt. Baker-Snoqualmie (MBS) as one of its Treasured Landscapes, Unforgettable Experiences. As part of this four-year conservation program, the...

May 4, 2021

Local Boulder Breweries Collaborate on “CO Care Can” to Support Victims, Families and Those Directly Impacted by Boulder Supermarket Tragedy

To support victims, families, and those directly impacted by the Boulder Supermarket Tragedy, local breweries, Upslope Brewing Company, Oskar Blues Brewing, Left Hand Brewing, Sanitas Brewing Co., Bootstrap Brewing Co. and Mountain Sun Pub & Brewery have teamed with brand marketing accelerator, Fortnight Collective to create, “Colorado Care Can”, an...

May 4, 2021

mountainFLOW Unveils New Plant-Based Bike Products

 (BOULDER, CO - April 2021)- mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that are biodegradable, non-toxic, and rival all other petroleum-based competitors on the market. The new line...