PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 6, 2021
Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project
Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...
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April 6, 2021
KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record
Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...
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April 6, 2021
Osprey Announces Its Most Successful Pro Deal Donation Program to Date Benefitting Outdoor Kids and Families
Cortez, CO – April 6, 2021– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature and Nature Bridge. Last year’s program, the most successful to date, resulted in $42,000 in...
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April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
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April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
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April 6, 2021
Combat the higher cost of camping
Inflation? What’s that? The Federal Reserve says inflation is under control. Oh yea? …… Wind Tamer Camp Stove Companion helps control costs in the great outdoors with ingenuity, quality and value. Quoting an email from YKK-Tape Craft, I received March 17, this year: “Because of rising raw material cost, freight, cardboard, etc. we are having...
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April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
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April 6, 2021
Matador and Volcom Team Up to Offer Innovative Solutions for the Surf Community
BOULDER, Colo. (April 6, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, a modern lifestyle brand rooted in board sports, today announce the Matador X Volcom Collaboration. Combining Volcom’s heritage within the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight,...
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April 6, 2021
National Park Trust To Honor Senator Patty Murray With 21st Bruce F. Vento Public Service Award
Washington, D.C. (April 6, 2021) –National Park Trust is pleased to announce that Senator Patty Murray will receive the 21st Bruce F. Vento Public Service Award. Due to the impact of COVID-19, Senator Murray will be honored on June 24 at a virtual event. Senator Murray will be recognized for her extraordinary work to protect our...
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April 5, 2021
New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...
