November 10, 2020

Rural Cloth, CMC Brands Announce Strategic Partnership

Oakley, UT— November 10, 2020. Today CMC Brands and Rural Cloth announced a joint partnership leveraging strategic operational efficiencies to spur further growth of both organizations.  CMC Brands will assist Rural Cloth with a custom product line expansion to complement its iconic cap and T-shirt programs as well as serve...

November 10, 2020

Norrøna Announces Partnership with the American Mountain Guide Association

BOULDER, Colo. (Nov. 10, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably-built outerwear, announces a partnership with the American Mountain Guide Association (AMGA). The AMGA, a 501(c)(3) educational non-profit, is dedicated to being the leader in education, standards, and advocacy for professional guides and...

November 10, 2020

Teton Gravity Research (TGR) Drops Trailer For New Snowboard Film Blank Canvas

Jackson, Wyo. (Nov. 10, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for its new film Blank Canvas, which documents two-time Olympian and X Games gold medalist Elena Hight and her dramatic shift from a leader in the world...

November 10, 2020

Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities

BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...

November 10, 2020

prAna Wins 2020 Polartec Apex Design Award for Tri Thermal Threads Overshirt

Carlsbad, CA – November 10, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is honored to receive a 2020 Polartec Apex Design Award for its men’s Tri Thermal Threads Overshirt. This style is designed with Polartec® Thermal Pro® fabric, which is bluesign®...

November 10, 2020

Yakima Officially Launches CBX Lineup and the GrandTour Lo November 10th

LAKE OSWEGO, Ore., November 10th, 2020 – For over 40 years Yakima has been the leader in automobile cargo innovation, offering exterior packing solutions that make room inside vehicles for wild souls seeking adventure. At the start of this year, at the Outdoor + Snow Show in Denver, Colorado, Yakima...

November 10, 2020

WANDRD Launches 100% Recycled Nylon Camera Straps Designed with Comfort & Versatility — The Perfect Stocking Stuffers for Every Photographer

Orem, UT (Nov 10, 2020) - For all your holiday gifting, today WANDRD launches three versatile and comfortable camera straps — made from 100% recycled nylon — the Neck Strap, the Wrist Strap, and the Sling Strap. “In our eyes, camera straps on the market had a few challenges. One:...

November 9, 2020

Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.

Grand Canyon, AZ —  Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...

November 9, 2020

Pocket Outdoor Media Acquires Paleo Magazine Assets

Boulder, Colorado, USA — November 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the asset acquisition of Paleo Magazine and all of the digital assets that accompany the brand. Paleo Magazine joins POM’s existing stable of active lifestyle brands: Climbing, Backpacker,...

November 9, 2020

Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery

DENVER, COLORADO - November 9, 2020 - This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS,...