PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 30, 2020
Fjällräven USA Launches Online Trekking Event on Fjällräven Classic TV
LOUISVILLE, Colo. (September 30, 2020) — Today, Fjällräven introduces Fjällräven Classic TV USA, an immersive trekking experience from the point of view of a hiker, streamed on their newly launched Fjällräven Classic TV channel via YouTube. Taking the place of the Fjällräven Classic USA trekking event that had been cancelled...
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September 25, 2020
OCR 100m international standard course draws 60M video views
Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...
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September 24, 2020
Oboz sponsors Bozeman-based Live From The Divide music series
Bozeman, Mont., (September 24, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces it has entered into a sponsorship with Live From The Divide as title sponsor. Hosted and founded by Bozeman native Jason Wickens, Live From The Divide brings songwriters to its intimate...
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September 23, 2020
Third Annual USABA National Blind Sports Day Expands To Week of Virtual Activities in 2020
(Sept. 23, 2020) -- Join the United States Association of Blind Athletes for National Blind Sports Week (Sept. 28-Oct. 3), a six-day virtual experience focused on participation and awareness of sports and opportunities available to athletes who are blind and visually impaired. The week culminates with the 3rd annual National...
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September 23, 2020
Boom Goes the Dine O Mite: SylvanSport Drops Its Latest Camp Kitchen
Brevard, NC – September 23, 2020 – SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce the latest addition to their lineup of camp kitchens: the Dine O Mite. Lighter and more compact, yet still packed with deluxe features, the new camp kitchen offers...
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September 23, 2020
PK Grills Launches Most Versatile Portable Charcoal Grill Yet
LITTLE ROCK, Ark. September 23, 2020 – PK Grills, maker of the iconic, cast aluminum PK Grill and Smoker, is pleased to introduce its most innovative and portable product to date, the PKGO. Perfect for camping, tailgating, the beach, and everywhere in between, the compact PKGO is built for clean,...
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September 23, 2020
The Pikes Peak APEX Attracts Top Professional Cyclists to Colorado Springs for Inaugural 4-Day Mountain Bike Challenge
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. The first-year event has attracted professional cyclists from several different disciplines which will create a unique battle between cyclocross,...
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September 22, 2020
The Voice wins 5 Folio: awards
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice won Best B2B Magazine Launch. "The Eddie & Ozzie...
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September 22, 2020
Boxed Water Is Better® Welcomes Industry Veteran Charles Murray as Director of Operations
Holland, Mich. – Boxed Water Is Better® – already the most sustainable water brand in the category – has welcomed Charles Murray as the Director of Operations to lead the brand’s R&D, production, and distribution. Murray’s background in beverage operations, automation and quality management, will position the brand to handle surging...
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September 22, 2020
Kahtoola Celebrates 21 Years in Business with New Campaign Focused on Design, People and Adventure
Flagstaff, Ariz. (September 22, 2020) – Kahtoola, creator of award-winning MICROspikes®, NANOspikes® and the all-new EXOspikesTM footwear traction, is celebrating officially being able to have a drink! After 21 years of focusing on design, people and adventure, Kahtoola is launching a new marketing campaign this fall in celebration that hopes...
