December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...

December 14, 2020

Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers

BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...

December 14, 2020

Introducing the TerraTrike Rogue: Clunky shifting is no longer a necessary evil

GRAND RAPIDS, Mich. — New for 2021, TerraTrike’s Rogue creates a whole new level of comfort and ease in cycling, a complete departure from the world of finicky, clunky shifting. The Rogue’s internally geared enviolo hub offers an infinite range of seamless shifting – from a standstill or under load...

December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...

December 14, 2020

Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year

Louisville, CO (December 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s first-ever National Sales Manager as it looks to build on its success and expand its...

December 11, 2020

LifeHandle, The Simple and Versatile “Carry Anything” Sling, Has Launched on Kickstarter

BOSTON, MA. (December 11, 2020) — LifeHandle, a brand new direct-to-consumer brand that manufactures assistive carrying devices and accessories that grow and adapt with you, has recently launched on Kickstarter. The campaign has seen success in its early days and is currently almost 50% funded. LifeHandle has been developing and...

December 11, 2020

What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs

Brevard, NC – December 11, 2020–SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the Hacky...

December 10, 2020

La Sportiva Breaks the Mold with New Vanguard Ski Touring Boot

December 10, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces the introduction of the new Vanguard ski boot to headline the Fall 2021 ski boot collection. In development for over three years, built on a brand new mold with an innovative new V-Shape...

December 10, 2020

Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association

ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in Edison, New Jersey from the National Marine Manufacturers Association (NMMA). Lost Paddle is an experiential...