May 7, 2025

Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution

FERNDALE, Wash. (May 7, 2025) /OUTDOOR SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...

May 7, 2025

Introducing NICE ROCC: The World’s First Precision Handheld Palm Cooling Device

BOULDER, Colo. (May 07, 2025) /OUTDOOR SPORTSWIRE/ - NICE Recovery, (https://getnice.com), a market leader in performance and recovery technology, today announces the launch of NICE ROCC, the world’s first fully self-contained, precision palm-cooling device designed to enhance athletic performance. Developed by NICE Recovery and designed by Studio F.A. Porsche, the...

May 7, 2025

Craft Sportswear’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA

BORÅS, Sweden (May 7, 2025) /OUTDOOR SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of its new brand campaign film, “Run. Like We’re Meant To.” Craft reminds us that we’re...

May 7, 2025

Oboz expands tree planting program with veritree partnership.

Bozeman, MT (May 7, 2025) /OUTDOOR SPORTSWIRE/ – Since its founding in 2007 Oboz Footwear has planted over 6 million trees as part of its One More Tree Program. Its new partnership with veritree expands this program to now include verified tracking of individual plantings and adds Oregon and British...

May 7, 2025

Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health

BOULDER, CO, UNITED STATES/OUTDOOR SPORTSWIRE/ - Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d’Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focused on concussion recovery and...

May 7, 2025

Kingbull Trekker Launches: High-Spec Commuter eBike with 80-Mile Range and 4-Piston Brakes

May 7, 2025 /OUTDOOR SPORTSWIRE/ - Kingbull, the fat tire electric bike expert, today officially announced the release of Trekker, the final model in its high-performance Forge Series. Designed with practical commuting in mind, the Trekker combines everyday usability with elevated components and riding comfort. Pre-orders are now open at...

May 7, 2025

Teton launches New Nanda Adventure Travel Line

SALT LAKE CITY, May 7, 2025 /OUTDOOR SPORTSWIRE/ - Teton, an outdoor brand renowned for comfortable, dependable products that are easy to set up and easy on the wallet, today debuts the first two products in its Nanda Adventure Travel Line: the Nanda Duffel (55L) and the Nanda Backpack (30L)...

May 7, 2025

Lift Foils Launches Limited-Edition Florence x Pyzel 6’0 Board

Aguadilla, Puerto Rico /OUTDOOR SPORTSWIRE/ - Lift Foils – creators, innovators, and developers of eFoils, surf foils, and foiling equipment – is proud to announce the release of the Florence x Pyzel 6’0, a limited-edition board that blends legendary surf shaping, deep-water performance, and true rider validation. Designed by Jon Pyzel...

May 7, 2025

POC release new EF Pro Cycling limited edition helmet and eyewear

STOCKHOLM, Sweden /OUTDOOR SPORTSWIRE/ - To celebrate EF Pro Cycling Women's and Men's teams racing the first Grand Tours of the season and to meet the demands of a legion of the sport's biggest fans, POC has announced the release of the 2025 season EF Pro Cycling editions, which include...

May 7, 2025

Celebrate Women and Mothers in the Outdoors with Sportsman Channel’s Mother’s Day Hunting Marathon

DENVER (May 7, 2025) /OUTDOOR SPORTSWIRE/ - This Mother’s Day, The Sportsman Channel is rolling out the red carpet for women and mothers who embody the spirit of the great outdoors. Tune in on Saturday, May 10, from 5-7 p.m. ET for the Mother’s Day Hunting Marathon – a special two-hour event...