May 5, 2025

Conquer Every Moment Under The Sun:

RICHMOND, CA (May 5, 2025) /OUTDOOR SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...

May 5, 2025

Major League Fishing Takes Over Saturdays on Outdoor Channel

DENVER (May 5, 2025) – Major League Fishing (MLF) has officially taken over Saturday afternoons on Outdoor Channel, presented by Canik, with a lineup of competition series from 12 p.m. to 4:30 p.m. ET. With back-to-back shows packed full of epic catches, intense rivalries, and expert analysis, this programming block is...

May 2, 2025

Peak Performance Harnesses its Freeride Spirit for the Next Generation of Golf Attire

May 2, 2025 /OUTDOOR SPORTSWIRE/ - Peak Performance, the Scandinavian mountain brand, is channeling the energy of its backcountry heritage to bring new life to the golf course this season. Renowned as the go-to brand for the world’s most successful freeride skiers, Peak Performance is also no stranger to the...

May 1, 2025

Nite Ize Expands Outdoor Portfolio with Acquisition of Orange Screw, The Ultimate Ground Anchor Brand

BOULDER, Colo. /OUTDOOR SPORTSWIRE/ - Nite Ize®, a leading manufacturer of innovative solution-based outdoor and everyday carry products, today announced its acquisition of Orange Screw®. The company is known for its proprietary design of ground anchors for various outdoor applications including securing tents, canopies, landscape elements and anchoring other items...

May 1, 2025

Stio Announces Early Growth in 2025 with New Hires & Promotions

JACKSON, Wyo. (May 1, 2025) /OUTDOOR SPORTSWIRE/ – Stio continues its investment in the people and culture of the mountain lifestyle brand through the announcement of several promotions and new hires to kick off 2025. Sarah Raff has been promoted to Vice President of Operations where she taps into her...

May 1, 2025

LOWA Boots Announces Leadership Transition as Longtime U.S. General Manager Peter Sachs Closes Chapter; Lance Taylor to Lead Brand’s Next Phase

STAMFORD, Conn. (May 1, 2025) /OUTDOOR SPORTSWIRE/ - LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, announced today a leadership transition in its U.S. operations. After nearly three decades of dedicated service, Peter Sachs will be stepping away from his role as general...

May 1, 2025

Meet the 2025 ‘Ultimate Build’: Overland Expo’s Most Ambitious Rig Yet

FLAGSTAFF, Ariz. (May 1, 2025) /OUTDOOR SPORTSWIRE/ — Now in its fifth year, Overland Expo’s renowned Ultimate Build program continues its tradition of transforming capable factory vehicles into elite overland rigs. For 2025, the spotlight is on the all-new GMC Sierra 2500 HD AT4X AEV Edition, a powerhouse that seamlessly...

May 1, 2025

Meet the 2025 ‘Ultimate Overland Moto Build’: Built to Go the Distance, Anywhere

FLAGSTAFF, Ariz. (May 1, 2025) /OUTDOOR SPORTSWIRE/ — Returning for its fifth year, Overland Expo’s Ultimate Build program continues its two-wheeled evolution with the unveiling of the 2024 Suzuki V-Strom 800DE. Celebrated for its legendary reliability, off-road capability, and balanced performance, this mid-sized ADV bike forms the foundation of Overland...

May 1, 2025

Revelyst, Evolution Announce Strategic Licensing Partnership to Grow Profiles of Iconic Outdoor Brands

May 1, 2025 /ENDURANCE SPORTSWIRE/ - PROVIDENCE, R.I. & LOS ANGELES- Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, and Evolution USA, LLC, a leading U.S.-based licensing agency, today announced a multiyear partnership under which Evolution will secure licensing deals for...

May 1, 2025

Get Fired Up for Season Two of “Life of Fire” with Pitmaster Pat Martin on Outdoor Channel

DENVER (May 1, 2025) /OUTDOOR SPORTSWIRE/ – Life of Fire with renowned pitmaster Pat Martin returns for a highly anticipated second season on Outdoor Channel, premiering on Monday, May 5 at 9 p.m. ET. Following the success of its debut season, the show dives even deeper into America’s rich and diverse barbecue culture,...