June 13, 2019

Stasher Becomes Newest Member of The Conservation Alliance

EMERYVILLE, Calif. (June 13, 2019) – Stasher, the first 100% plastic-free, endlessly reusable, pure-platinum silicone storage bag with an air-tight Pinch-Loc™ seal is the newest member to join The Conservation Alliance in order to support the organization’s mission to protect and restore North America’s last wild spaces. Stasher is proud to...

June 13, 2019

Hit The Ground Running With Salomon At The Outside Experience

OGDEN, Utah (June 13, 2019) –Salomon and Outside Magazine have announced a new partnership to bring outdoor activities to the streets of Chicago during the 2019 Outside Experience. The adventure festival will feature a variety of activities, from running and cycling to paddling and rock climbing, all with the goal...

June 13, 2019

FITS® Launches New Spring 2020 Collection at Outdoor Retailer Summer Market

CHARLESTON, SC (June 13, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2020 spring collection at Outdoor Retailer Summer Market June 18th – 20th in Denver, CO. During the show, the brand will unveil its new Top Drawer Crew...

June 13, 2019

Have Bag, Will Travel: Diamond Brand Gear Unveils New Day Tripper Duffle Bag

Asheville, NC – June 13, 2019 – Diamond Brand Gear, an American manufacturer of outdoor gear, is excited to expand their lifestyle offerings with a new durable travel bag. With a long history of manufacturing gear for the Boy Scouts, U.S. Military, and big outfits such as L.L. Bean and...

June 13, 2019

PrimaLoft, Inc. Announces Jim Frazier as Senior Vice President, Global Marketing

LATHAM, N.Y. (June 13, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today named industry veteran Jim Frazier as new Senior Vice President, Global Marketing. “We are thrilled to welcome Jim to the PrimaLoft team,” said PrimaLoft president and CEO, Mike Joyce. “Jim is well-versed in product design,...

June 13, 2019

Doubling Down on Innovation: Superfeet Announces Acquisition of RSscan International

FERNDALE, Wash. (June 13, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the company has acquired RSscan International, the leader in movement analysis and personalized products for elite athletes throughout Europe, effective immediately. This merger expands Superfeet research...

June 13, 2019

JUNE 13, 1969: MSR® Newsletter Serves as Pioneering Safety Resource

SEATTLE, Wash. (June 13, 1969) — Seattle-based Mountain Safety Research® (MSR®), today mails Issue 1 of the Mountain Safety Research Newsletter. Published by Editor, Chief Engineer, and Founder Larry Penberthy, the newsletter pioneers a new era of mountaineering safety with its commitment to independently evaluating climbing equipment and innovating ways...

June 13, 2019

UCO Expands Upon Lantern and Camp Kitchen Collections

Seattle, WA - From the backcountry to backyard barbeques, UCO camping accessories have provided utility, comfort and originality in the outdoors since 1971. 2019 continued that legacy of innovation and design as UCO unveiled a new category of camp kitchen ware and new lighting options. In Spring 2020, UCO will...

June 13, 2019

Oboz teams up with Wildland Trekking Co. as official adventure travel partner

Bozeman, Mont., (June 13, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that leads unforgettable hiking vacations around the world. As Oboz’ official adventure travel partner, the Wildland...

June 12, 2019

OCTOBER 26, 1984: MSR® Debuts WhisperLite™ Stove, the Most Advanced Liquid Fuel Stove

SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the leader in durable and reliable mountaineering equipment, introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance in the wind and cold as expedition stoves, but with less weight. “The challenge was...