PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 12, 2019
Two Years in the Making, Therm-a-Rest® Debuts New Valves for Speedier Inflation & Deflation
SEATTLE, Wash. (June 12, 2019) - Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus into 2020, the brand continues to craft the highest-performing and thoughtfully designed outdoor sleep systems...
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June 12, 2019
30+ Years of Innovation in Waterproof Protection Continues With Spring 2020 SealLine® Pro™ Zip Duffel
SEATTLE, Wash. (June 12, 2019) - For the past three decades, SealLine has been pushing the envelope to create products that will withstand the rigors of any adventure on or near the water, and that innovation continues in 2020 with the new Pro Zip Duffel. For boaters, paddlers and adventure travelers,...
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June 12, 2019
HeiQ launches HeiQ Eco Dry for Footwear
Zurich/Switzerland, June 12, 2019. Swiss textile innovator HeiQ launches a new fluorine-free product in their HeiQ Eco Dry product family for a full range of durable water repellence technologies, from apparel to footwear options. As one of the pioneers in this field, HeiQ is the go-to solution provider for many apparel...
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June 12, 2019
Tailwind Nutrition’s New Flavor Will Make You Feel Like a Kid Again
Durango, CO – June 12, 2019 – Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from childhood, Colorado Cola contains 35mg of caffeine per 100 calories and is designed to provide...
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June 12, 2019
Tesla. Edison. Stanley. Spirit of the “Human Patent-Making Machine” Endures
SEATTLE, WA (June 12, 2019) –When he created the world’s first all-steel vacuum-insulated bottles, William Stanley Jr. single handedly changed the way the world enjoys their drinks of choice. Perhaps one of the greatest inventors of his time, often compared to the likes of Edison and Tesla, William Stanley Jr.’s...
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June 12, 2019
Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors
ROCKFORD, Mich. (June 12, 2019) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell sent 23 photographers and filmmakers out to the trail to showcase those experiencing natural spaces...
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June 12, 2019
Cynosura Consulting Partners with Industry Leaders to Establish a Sustainable Hemp Fiber Supply Chain in the US
June 10, 2019, Mt Airy, NC – June 12, 2019, Mt Airy, NC – At the upcoming 2019 Outdoor Retailer Summer Market, Dave Petri, founder of Cynosura Consulting, will moderate a panel discussion on establishing a sustainable hemp fiber supply chain in the US. The panel is part of the...
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June 11, 2019
Ocean Cleanup Company 4Ocean Opens Austin Office
AUSTIN, TX (JUNE 11, 2019) – 4ocean, the mission-driven company that is working to solve the world’s ocean plastic crisis, announced today it is opening a new office in Austin, Texas. With a focus on product development and digital marketing, the Austin office plans to add at least 25 new...
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June 11, 2019
Eastman launches recycled Avra to debut in spring 2020 performance apparel
KINGSPORT, Tenn., June 11, 2019 — Eastman Chemical Company announces Avra™ recycled performance fibers, transforming its existing performance fibers technology by producing with 100 percent post-consumer recycled PET material across the portfolio. This move underscores the company’s commitment to sustainability and moving towards a circular economy. The new recycled Avra™...
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June 11, 2019
Ecōths Introduces Graphic Tee Collection and Additional Bottoms Options
Reno, NV – June 11, 2019 – In the five years since its launch, sustainable men’s clothing brand Ecōths has donated over 400,000 meals across the United States through its 3 Campaign. On a continued mission to find the balance between business and goodness, Ecōths uses organic cotton or other...
