April 19, 2019

Kari Traa Invites Girls to GO ALL OUT this Spring

BROOMFIELD, Colo. (April 19, 2019) — This Spring, Kari Traa is inviting girls to put all their energy into their outdoor activities and challenging them not to hold back – inviting them to GO ALL OUT. Kari Traa is giving away three ALL OUT adventures to Hawaii, Iceland, and Svalbard,...

April 19, 2019

When Air Zermatt’s Not Flying, They’re Riding A Benno Boost E

The Air Zermatt rescue team is legendary, making over 1700 rescues a year, using specially-equipped rescue helicopters to pull stranded mountaineers off the Matterhorn and surrounding peaks in the Swiss Alps. The pilots of Air Zermatt have chosen Benno Bikes to build a special edition Benno Boost E, our most...

April 18, 2019

Darn Tough Vermont Earning its Name with Best in VT Award

Northfield, VT (April 18, 2019) – The Green Mountain state will soon become synonymous with socks, along with cheese or ice cream, as Darn Tough Vermont is again recognized by the Vermont Business Magazine (VBM) as a recipient of a 2019 Best of Business Award. Located in the Sock Capital...

April 18, 2019

OluKai Introduces Small-batch, Artisanal Collection Colored By Nature

(Irvine, CA – Apr.18, 2019) – OluKai, the premium Hawaiian-inspired lifestyle brand, teamed up with artisans from Brazil and Hawaii to create the limited edition Liko collection. The styles feature natural material that is dyed in small batches using a 100% natural process resulting in one-of-a-kind color variations for completely...

April 18, 2019

IMBA Announces Fourth Trail Labs Event in Bentonville, AR

(BOULDER, Colo., April 18, 2019) — The International Mountain Biking Association will host its fourth Trail Lab in Bentonville, Arkansas on June 10-12, 2019. Trail Labs are intensive two-day workshops designed to catalyze the next generation of great places to ride mountain bikes. Community stakeholders are encouraged to attend to...

April 18, 2019

10 Years in the Making, LUNA Sandals Announces Huge Improvements

LUNA Sandals, known for high quality, made in the USA running sandals, has released their highest performance sandal line to date. The new Winged Edition LUNAs feature flexible, durable Performance Wings - to provide the simplest, most precise, secure and comfortable LUNA experience yet. While many other sandals have posts...

April 17, 2019

Leatherman Launches the Next Generation of Multipurpose

Portland, OR — Today, Leatherman Tool Group announced the launch of the Leatherman FREE Collection, the most extensive product launch in Leatherman’s 35-year history. The Leatherman design and engineering teams used those 35 years of Leatherman fan insight and feedback as a foundation for the product development. The new collection...

April 17, 2019

Grassroots Outdoor Alliance Announces 2019 Award Nominees to be Honored at Spring Grassroots Connect Buying Show

KNOXVILLE, TENN. (for immediate release) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards.  From groundbreaking commitments to end the use of paper workbooks to gold medal efforts that connect retailers...

April 17, 2019

360 Adventure Collective Announces Recipients of 2019 Outdoor Opportunity Grants

Asheville, NC — April 17, 2019 — 360 Adventure Collective, the most-trusted association for independent and non-independent outdoor sales reps on the East Coast, has announced the recipients of the 2019 Outdoor Opportunity Grants, an initiative to support programs that get young people outdoors. First implemented in 2012, the Outdoor...

April 16, 2019

International Mountain Biking Association (IMBA) Grows Leadership Team in 2019

(BOULDER, Colo., April 16, 2019) — Over the last year International Mountain Biking Association (IMBA) has been steadily building out its leadership team; promoting long-time employees to leadership roles while also adding three new directors with unique skill sets in their respective specialty areas. IMBA’s nine leaders live in seven...