January 31, 2023

GU Energy Labs announces new “do good” dimension for elite athlete roster

Berkeley, Calif. (January 31, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to officially announce a new dimension to its elite athlete team for 2023. In order to more closely align its sponsored athletes with its company vision to “Do well to do good,” GU is investing in and spotlighting athletes...

January 31, 2023

Granite Gear Grounds Keepers Show Up for Nature Again in 2023

Two Harbors, MN — January 31, 2023 — Granite Gear’s Grounds Keeper program kicks off its 7th year of picking up trash from wild places and “leaving it better.” Since the program’s inception in 2017, a sponsored team of dedicated hikers, bikers, and paddlers has cleaned up over 36,025 pounds...

January 31, 2023

onX Backcountry Announces Partners for Winter 2023

Missoula, Mont., January 31, 2023 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today announces its suite of powerhouse partnerships for the 2022-2023 winter season. By working closely with the American Avalanche Association (A3), AIARE, American Mountain Guides Association (AMGA), Beacon Guidebooks), Bluebird Backcountry, SheJumps, and...

January 31, 2023

Heroes Wanted – Apply Starting February 1 and Become a Dynafit Trail Hero

/OUTDOOR SPORTSWIRE/ - Ready for an extraordinary summer 2023 of trail running? Starting February 1, mountain endurance specialist DYNAFIT is again looking for passionate runners for the DYNAFIT Trail Hero Program. Awaiting the winners is a season full of races and events, exciting projects, a fantastic community, and an exclusive...

January 27, 2023

World Surf League adopts Apple Watch as its ‘official wearable’ for competitions

The Apple Watch will officially be catching waves. The World Surf League announced today that it’s adopting the Apple Watch Series 8 and Ultra as official equipment to keep surfers up to date during competitions. It marks the first time a professional sports league has named the Apple Watch as...

January 25, 2023

Gill Fishing Signs Multi-Year Sponsorship of MLF Toyota Series and Phoenix Bass Fishing League

BUFORD, Ga. (January 25, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass...

January 23, 2023

YETI Becomes Official Drinkware & Cooler of the World Surf League

Today, the World Surf League (WSL) announced a global partnership with YETI, a leading premium outdoor brand, as the official Drinkware and Cooler of the WSL. This global, three-year partnership spans the elite WSL Championship Tour (CT), as well as the Challenger Series, and marks a new relationship for the...

January 19, 2023

Norrøna Expands Ambassador Team for 2023 with Adventure-Minded Athletes

BOULDER, Colo. (Jan. 19, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes ten new talented athletes to the Norrøna ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are a key component to the brand’s...

January 17, 2023

The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup

/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely...

January 17, 2023

BCA and the American Avalanche Association name recipients of the 2022-2023 Women’s Specific Pro Training Scholarships

Denver Colo., (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) and the American Avalanche Association (A3) are happy to announce that Megan Guinn, Katy Lanfri and Caroline Carlson have been chosen as the recipients of the 2022-2023 Women’s Specific Pro Training Scholarships for snow science and avalanche safety. This opportunity...