Uncategorized
-
January 21, 2020
Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium finishes at the world’s highest profile ultra-marathon trail races—including Ultra Trail Du Mont Blanc and...
-
January 21, 2020
Studies and Observations Group Unveils New Brand and Product Direction
Lynnwood, WA – Founded in 1986, Studies and Observations Group (SOG) took its name to honor an elite Special Forces military group of the Vietnam War Now, 34 years later, SOG raises the curtain on a new era, positioning the long-trusted brand as a mission-centric solutions provider. SOG built a...
-
January 20, 2020
Appalachian Gear Company Debuts New All-Paca™ Sleeping Bag Liner
Charlotte, NC – January 20, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is proud to expand its lineup in 2020 with a 100% alpaca fiber sleeping bag liner. The All-Paca™ Sleeping Bag Liner is a lightweight, versatile, and eco-friendly addition to any...
-
January 20, 2020
Here’s how SEO will make your Content Marketing reach more people
If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages," says Peak Content Summit founder Tyler Benedict. "There are a lot of...
-
January 20, 2020
Orange Mud to exhibit at ISPO 2020
Round Rock, TX – After a great 2019, Orange Mud is excited to return to the 2020 ISPO Munich Trade Show for its third year in a row. Orange Mud is thrilled to have another opportunity to be on site to present their growing line of cycling and running hydration packs and accessories; including the...
-
January 20, 2020
Gerber Gear Partners with Randy Newberg for Innovative Field Dressing Tools
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection will debut at SHOT Show 2020 in Las Vegas, January 21st – January 24th, and will feature two...
-
January 20, 2020
Gerber Gear Doubles Down with Packable Folding Machete
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today the introduction of the new Doubledown folding machete. The first look at the Doubledown will come at SHOT Show 2020 in Las Vegas, January 21st – 24th. Available in June 2020 on www.gerbergear.com, the...
-
January 17, 2020
AKU Wins ISPO AWARD GOLD For its “Minima” Footwear With Low Environmental Impact
MONTEBELLUNA, ITALY (January 17, 2020) - A jury of experts from 13 nations has awarded AKU the prestigious ISPO AWARD GOLD for its new lifestyle footwear style for the AW ‘20 season, MINIMA - Designed to Reduce. This new winter model designed for leisure time and outdoor journeys was awarded for...
-
January 16, 2020
Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”
WHISTLER, B.C. (January 16, 2019) - Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s cultural calendar. The group will present a new event on February 23 at the Chateau...
-
January 16, 2020
Outdoor Research hires creative leaders in design, marketing to drive brand evolution
SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made two strategic-level hires as it moves into 2020. Andrew Osborn joins the team as Creative...
-
January 16, 2020
Third Class of American Hiking Society’s NextGen Trail Leaders Announced
SILVER SPRING, MD –January 16, 2020 — American Hiking Society is pleased to announce the third class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from across the country. Through American Hiking Society, NextGen Trail Leaders will speak out to elected officials and engage the millions-strong...
-
January 15, 2020
Norrøna and Hvitserk of Norway Launch Norrøna Hvitserk Adventure
OSLO, Norway (Jan. 15, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, has become the majority shareholder in Hvitserk of Norway creating Norrøna Hvitserk Adventure. The newly launched adventure travel company offers year-round tailor-made excursions throughout Norway by foot, ski or kayak...
-
January 15, 2020
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...
-
January 15, 2020
80+ bike business leaders working together to advance our industry’s agenda
BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to growing bicycling participation and the bike industry. More than 80 leaders of PeopleForBikes...
-
January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
-
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under the support and direction of the new ownership, which acquired the brand...
-
January 15, 2020
Xpore: Environmentally-friendly solution for waterproof, breathable textiles leaps ahead of competitors
Taoyuan, Taiwan, January 15th, 2020 - BenQ Materials is pleased to announce the launch of Xpore, a ground-breaking new technology for waterproof and breathable textiles. Xpore is the first genuine innovation in waterproof and breathable technology for many years, providing not only comfort – with an unprecedented “beyond dry” experience...
-
January 15, 2020
Orange Mud signs 3 year sponsorship of Dirty Kanza gravel event
Orange Mud, an innovator in hydration packs for endurance athletes, has signed a 3 year sponsorship for the iconic Garmin Dirty Kanza gravel bike event. Orange Mud’s CEO, Josh Sprague, noted “We’re a huge fan of the Dirty Kanza! I first experienced the roads of Emporia in the early 2000...
-
January 14, 2020
Salomon Partners with USA Champion and Elite Coach Lauren Fleshman
OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and field career includes multiple NCAA championships and wins at the national and international level, and...
-
January 14, 2020
Outdoor Gear Experts Rab to Unveil First-Ever Ski Collection
Louisville, CO (January 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will unveil the Khroma Ski Collection at the Outdoor Retailer Snow Show in Denver in January, marking the company’s first-ever collection of high-performance ski gear. “Khroma...
-
January 14, 2020
Head USA Provides Funding to Share Winter Foundation
PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA is challenging the winter industry to not just match, but to exceed SIA’s $40,000 donation to...
-
January 14, 2020
Made for the Mountains and Beyond: Darn Tough Vermont® Debuts Fall 2020 Collection
Northfield, VT. (January 14, 2020) – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression offerings as...
-
January 14, 2020
Sweet Protection Announces Athlete Partnership with Pep Fujas
(BOULDER, CO - January 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed Braden "Pep" Fujas as an athlete, adding an influential and versatile veteran skier to its expanding roster of athletes donning Sweet Protection gear on the slopes...
-
January 14, 2020
CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race
(Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held in Colorado Springs on September 24-27, 2002. CTS, which is celebrating its 20th...
-
January 14, 2020
Crescent Moon’s Foam Snowshoe Goes Biodegradable, Announces Acquisition by Family-Owned Dunn-Rite Products
BOULDER, Colo., (January 14, 2020) — Continuing their dedication to sustainable practices, Crescent Moon Snowshoes is gearing up for their award-winning Eva and Luna foam snowshoes to go biodegradable and through the acquisition by Dunn-Rite Products, will transition production from Colorado to Indiana. Launching for the 2020/2021 winter snow sports...