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November 26, 2019
Arcade Belts Welcomes Three New Outside Sales Force Members to Team
Olympic Valley, Calif. – Arcade Belts, the functional, lightweight and durable belt brand, announced today three outside sales force members will join the team to build out multiple retail territories in the United States and Canada. The Raven Workshop will lead growth in Utah, Josh Kearney in Los Angeles, and...
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November 26, 2019
Backcountry Launches Gearhead-Crafted Winter Pursuit Collection
Park City, UTAH (September 26, 2019) --- Today, Backcountry, the country’s leading specialty outdoor retailer, announced the upcoming launch of its Winter Pursuit Collection, live on Backcountry.com September 30th. Featuring industry-leading GORE-TEX technologies, the collection follows the success of the spring 2019 collections, and celebrates Backcountry’s 23 years of retail...
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November 26, 2019
Deuter receives Fair Wear Foundation Leader Status, teams up with other leaders to host conscious consumption event
LONGMONT, Colorado – Taking care of the people who make your brand isn’t a new thing. For the second year running, Deuter, a heritage brand in the outdoor industry and leader in sustainable production, has been awarded the highest distinction for textile supply chain excellence by the Fair Wear Foundation...
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November 26, 2019
Astral Welcomes New Member to Sales Team
Asheville, NC – November 26, 2019 –Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Mark Cohen to their sales team. Covering the Southern Rockies, Cohen will represent the brand across Colorado, Utah and New Mexico. A veteran of the industry and a seasoned whitewater...
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November 26, 2019
Norrøna Launches Flagship Store in Manhattan in Early December
NEW YORK (Nov. 26, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of New York City on December 6. Joining flagship stores in Oslo and Stockholm, the Greene...
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November 26, 2019
Rossignol launches “White Friday” in support of Protect Our Winters
Park City, UT, - Nov. 26, 2019 - Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to stepping up its overall global commitment which will help fuel POW’s new European chapters, Rossignol...
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November 26, 2019
woom USA Debuts WORN TO BE WILD Apparel Line
Austin, TX November 26, 2019 – woom, with its ingeniously designed, ergonomically adapted, superlight children's bikes, has become one of the best-loved bicycle brands in the United States and Europe over the past six years. Now, the world of woom has gotten a bit bigger with the arrival of a...
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November 25, 2019
Vibram Corporation USA ceases sales to Amazon USA
BOSTON, MA – NOVEMBER 25, 2019 – Vibram is the world leader in the production and sale of high performance rubber outsoles in the markets of sport, leisure, industrial, orthopedic and repair. Vibram has revolutionized barefoot running with its Vibram FiveFingers shoe. A major relaunch is planned for FiveFingers, during Spring 2021....
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November 25, 2019
Nathan Sports SaferRun Ripcord Siren named to Time’s List of the 100 Best Inventions Of 2019
Fountain Valley, CA (Nov 25, 2019) - This week, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Nathan Sports is thrilled to announce that their new SaferRun Ripcord Siren debuted in this list. “We are honored...
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November 25, 2019
The Inlet From Oru Kayak Named to TIME’s List of the 100 Best Inventions of 2019
San Francisco, CA (November 25, 2019) – TIME Magazine has revealed its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Oru’s Inlet earned a spot on TIME’s list for its revolutionary design in breaking down the barriers to...
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November 20, 2019
SynchroKnit Debuts at The Running Event
Sheboygan, WI. (November 20, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, will debut its new SynchroKnit™ running sock collection at The Running Event tradeshow, December 3-5 in Austin, TX. SynchroKnit is a completely new technology in sock construction resulting inan unrivaled precision, non-slip fit...
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November 19, 2019
Honey Stinger Names Mike Keown New CEO
STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30 years of business leadership, primarily in food and beverages, Keown brings a breadth of experience...
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November 18, 2019
5 Minute Sellout: Big Sugar – NWA Gravel Fills Capacity for 2020
BENTONVILLE, Ark. - At 8 a.m. CST this morning, Life Time opened registration for its newest gravel race, Big Sugar – NWA Gravel, which is set to take place in Bentonville, Ark. on October 24, 2020. Symbolic of gravel racing’s fast-growing popularity and Bentonville’s proven hospitality toward the cycling community, registration...
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November 15, 2019
The new Hard-Shell Folding Kayak you don’t know about but is selling like crazy
November 15th: Conway, South Carolina - You may not have heard of the Tucktec Folding Kayak, but if you’re lucky you’ve seen one in the wild. In fact, since launching the revolutionary Kayak from his garage, inventor/owner Dan Norton says there’s been no real advertising done, they’re not sold in...
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November 14, 2019
The Antidote to the Amazon Squeeze of Small Business
Los Angeles, November 13, 2019 - According to Forbes, Amazon facilitated $63.4 billion in sales on everything from telescopes to toothpaste in just the second quarter of 2019. It’s no wonder small business owners view Amazon and corporate chain retailers as a growing threat to their bottom line. One digital...
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November 13, 2019
Balega Now Accepting Applications for 2020 Impi Ambassador Team
Durham, N.C. (November 13, 2019) - Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2020, Balega welcomes applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars...
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November 13, 2019
Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers
Newport Beach, CA – November 13, 2019 – PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR Health & Fitness Platform elevates the user experience with dynamic, interactive audio and video workouts and...
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November 13, 2019
UltrAspire Welcomes Sally McRae to the Elite Athlete Team
Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...
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November 13, 2019
World-Renowned Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge
LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100 MTB followed by SBT GRVL BLACK, two arduous endurance races taking place in the Rocky...
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November 13, 2019
Nuun Hydration Launches Immune Boosting Innovation “Nuun Immunity” in Canada
November 13, 2019 – Seattle, WA – Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations created by the Seattle-based functional hydration company. Nuun Immunity was developed to support the body’s...
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November 12, 2019
National Park Trust and Caribbean Sol Partner to Protect Marine Ecosystems, Coral Reefs, and National Parks
Washington, D.C., November 12, 2019 – National Park Trust today announced a new exclusive partnership with Caribbean Sol to protect national parks, coral reefs, and other marine ecosystems. Common ingredients used in thousands of sun care products meant to protect against harmful effects of ultraviolet light threaten corals and other...
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November 12, 2019
Open Sky Wilderness Therapy and Colorado Recovery Partner to Bring Digital Media Overuse and Treatment Training to Boulder
Durango, Colo. (November 12, 2019) –Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to partner with Colorado Recovery to provide a free training session on digital media overuse and treatment, in Boulder, Colorado later this month. Hosted...
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November 12, 2019
KEEN’s Fall/Winter 2020 Products Continue To Lead in Sustainability
PORTLAND, Ore. — KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, continues its “Consciously Created” approach by choosing materials that favor sustainability, do not disrupt the natural order and do not harmfully impact the environment. On...
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November 12, 2019
Up for Air Series Announces Platinum Sponsor
Denver, CO (November 12, 2019) – The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia has...
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November 12, 2019
COROS Performance Optimization Device and New Track Running Mode Hit the Market
Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD can be used in tandem with any of their watches to provide even greater running...