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January 14, 2020
Hula Partners with LaunchVT to Fuel Growth of Vermont Innovators
BURLINGTON, VERMONT (January 14, 2020) – Hula, a collaborative innovation campus on the shores of Lake Champlain, will partner with LaunchVT in a series of initiatives designed to identify, support and grow Vermont businesses. In 2020, Hula will host all LaunchVT events, including their flagship business accelerator program. The partnership...
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January 13, 2020
AKU Outdoor Welcomes Canice Harte As VP Sales & Marketing In USA
MONTRÉAL, CANADA (January 13, 2020) - AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Canice Harte will join the AKU Outdoor company, serving as the V.P Sales & Marketing in the U.S. Starting immediately, Harte,...
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January 10, 2020
Orange Mud announces new Director of Sales and Marketing
Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for the past two years. He will be tasked with growing the company’s footprint in the...
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January 9, 2020
Morakniv Uncorks a New Floating Knife
Seattle, WA - January 9, 2020 - Morakniv®, creator of quality Swedish knives since 1891, is proud to introduce a new knife which will debut at SHOT Show in Las Vegas, NV later this month. Building on the success of their award-winning Floating Serrated Knife, the new non-serrated Floating Knife...
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January 8, 2020
Respect Outside Aims to End Sexual Harassment in the Outdoor Industry
Bend, OR: In January, Respect Outside (RO) officially launched their campaign to end gender bias and sexual harassment in the outdoor industry. Citing a need for prevention-based trainings which speak to the adventurous, wild-natured employees of the industry, co-founders Gina McClard and Jim Miller created their Equity Through Action method,...
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January 8, 2020
DYNAFIT Blacklight Ski Series
Blacklight is not only a product name. It is a promise! Black, elegant and technically perfect, the new Blacklight touring ski is impressive and is now the lightest model in its class. The Speed Ski with its minimal weight of less than a kilogram, plus its unidirectional carbon fiber and...
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January 8, 2020
Toray Reunites With Patagonia To Launch New Torrentshell 3L Line
When Patagonia's revamped Torrentshell 3L line of waterproof/breathable jackets debuts at retail in Spring 2020, the industry will see not just a new benchmark in durable rain protection, but also the resumption of a long-standing partnership between Toray and Patagonia. Throughout the 90s, Patagonia was one of the largest volume...
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January 7, 2020
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...
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January 7, 2020
National Park Trust Assists in Securing the Last In-Holding at Valles Caldera National Preserve with the National Park Service
Washington, D.C., January 7, 2020 -National Park Trust announced that their donors just helped preserve the geothermal wonders of Valles Caldera National Preserve in New Mexico by securing a remaining land parcel. This victory marks the end of an 11-year-long effort to protect the park’s geothermal features. Since 2008, the National...
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January 7, 2020
Wigwam Mills Welcomes Dana Gibson as Director of Sales
Sheboygan, WI. (January 7, 2020) –Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce the addition of Dana Gibson as Director of Sales. She will primarily oversee the East Coast and Midwest Sales Agencies and several key accounts. Gibson’s hire bolsters the Wigwam sales...
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January 7, 2020
Perfecting the Pour Over. Stanley Introduces New Pour Over and Camp Mug Collection for Fall 2020
SEATTLE, WA (January 7, 2020) – There’s something about drinking coffee in the great outdoors that just makes it taste better. It’s not the overly-complicated drink order shouted into a drive-thru window, but rather a ritual that includes brewing the coffee over an open fire and enjoying it with the...
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December 17, 2019
velofix Launches First 10 Corporate Mobile Bike Shops throughout North America
VANCOUVER, British Columbia (Dec. 17, 2019) - Closing out the year with a mission to get more people on bikes in 2020, velofix, the leading Mobile Bike Shop operator in North America, has released its first wave of corporately-owned Mobile Bike Shops, now servicing Austin and Houston, Texas; Tampa, Florida; San...
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December 12, 2019
Honey Stinger Expands Leadership Team with Two New Hires
STEAMBOAT SPRINGS, Colo. (Dec. 12, 2019)—Honey Stinger, the sports nutrition brand featuring honey, is proud to announce two new additions to its growing team. Sarah Mallicote has been appointed Chief Financial Officer for the company, and Kim Kourkoules has been named Senior Director of Operations. Both appointees bring extensive experience and...
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December 12, 2019
Oboz Footwear welcomes Rich Hohne as Director of Marketing
Bozeman, Mont., (December 12, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has hired Rich Hohne as its Director of Marketing. Hohne joins Oboz from Simms Fishing Products. “Rich has a deep understanding of passion driven, technical brands and his expertise will be instrumental...
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December 11, 2019
Simms Brings On Strick Walker as Chief Marketing Officer
BOZEMAN, Mont. (Dec. 11, 2019)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Strick Walker as its Chief Marketing Officer. Walker brings years of experience building established and emerging brands and will lead all marketing initiatives beginning in early...
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December 9, 2019
Rossignol launches retail boutique in heart of New York City’s SoHo district
Park City, UT (Dec. 9, 2019) – Rossignol, a global leader in ski equipment and apparel, is launching its newest storefront in the heart of New York’s SoHo district just in time for the holidays. The location will celebrate the iconic 112-year-old French brand that has become an emblem of...
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December 6, 2019
ECCO Awarded Popular Science ‘Best of What’s New’ Award for DriTan™
Londonderry, NH (December 6, 2019) – ECCO, the leading family-owned global footwear brand, proudly announces their DriTan™ technology has been awarded Popular Science’s Best of What’s New award for 2019. DriTan, the revolutionary new technology that breaks the paradigm of ten thousand years of leather tanning and tackles the issue...
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December 3, 2019
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude of conditions and terrain, EXOspikes™ enables people to safely navigate icy and snow-packed paved surfaces,...
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December 3, 2019
Outside Magazine Names Nuun Hydration as one of the “Best Places to Work” 3 Years in a Row
December 3, 2019 - Seattle, WA - A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun in Outside Magazine’s “Best Places to Work” list. Since 2008 Outside Magazine has recognized companies...
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December 3, 2019
Addaday Helps Ultra Runners Go The Distance As The Official Recovery Partner Of The Western States 100-Mile Endurance Run
SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States® as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and most challenging endurance tests in the world. The new partnership brings Addaday’s award-winning technology to...
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December 2, 2019
Henry J. Brandon III, Monica Paul Elected to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— USA Triathlon today announced that private equity specialist Henry J. Brandon III (Los Angeles, Calif.) and Monica Paul (Dallas, Texas), Executive Director for the Dallas Sports Commission, have been elected to the USA Triathlon Board of Directors. Both will serve as independent directors for two-year terms starting...
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December 2, 2019
Record Setting Races at Tulsa’s Williams Route 66 Marathon
TULSA, Okla. Dec. 2, 2019– Two runners set records at the 2019 Williams Route 66 Marathon according to preliminary race results. Race times aren’t considered final until they are certified, but preliminary results show two runners set records in the Nov. 24th, 2019 half marathon. Julia Webb, 36, of Little Rock,...
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December 2, 2019
The Conservation Alliance Welcomes TripOutside as Newest Member
BEND, Ore. – December 2, 2019 – The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters and experiences, and book it all online. Through the partnership, TripOutside joins a group of...
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December 1, 2019
As the sun sets, Standard Chartered Singapore Marathon rises to the challenge: with the completion of the 10k and 5k on Sunday, three days of racing showcases Singapore to the world
SINGAPORE / TAMPA, Fla. (1 December 2019) – Over the weekend, the eyes of the running world were on Singapore as the 18th running of the Standard Chartered Singapore Marathon (SCSM) took over the city state for a world-class running experience. With the completion of the 5K and 10K on Sunday morning,...
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November 30, 2019
Standard Chartered Singapore Marathon marks a new chapter in sporting history with successful First Evening Race
SINGAPORE / TAMPA Fla. (30 November 2019) –The 2019 Standard Chartered Singapore Marathon (SCSM) rewrote the history books and entered a new age as Singapore’s inaugural evening race recorded the highest number of marathon finishers in the event’s 18-year history. For the second straight year, Kenyan Joshua Kipkorir was the...