Uncategorized
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November 27, 2018
Crescent Moon Recognized with Outdoor Retailer Innovation Award for Game Changing Eva Foam Snowshoe Design
Boulder, CO (November 27, 2018) – Crescent Moon Snowshoes was honored to accept one of only twelve awards at the inaugural Outdoor Retailer Innovation Awards show at the Outdoor Retailer Winter Market trade show held in Denver, CO. Crescent Moon has been widely acknowledged for their innovative use of EVA...
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November 27, 2018
Bindle Bottle Selected as One of This Year’s Oprah’s Favorite Things
Encinitas, CA, November 27, 2018 – Bindle Bottle LLC announced today that the Bindle Bottle, the world’s first insulated water bottle with integrated storage, is included in this year’s Oprah’s Favorite Things holiday gift list featured in the December issue of O, The Oprah Magazine and on OprahMag.com. The Oprah’s Favorite Things...
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November 27, 2018
Merrell Joins the Ragnar Trail Series as the Official Footwear Partner
ROCKFORD, Mich. (Nov. 27, 2018) — Merrell, the leading outdoor brand that gives you all you really need to discover the simple yet profound power of the trail, has announced their partnership with Ragnar Trail Series as the official footwear sponsor of the 2019 and 2020 seasons. Merrell will have a...
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November 26, 2018
Mountain Khakis® Introduces Outerwear Line for Fall/Winter 2019
JACKSON HOLE, WY (NOVEMBER 26, 2018) – Mountain Khakis®, the leading mountain town-inspired premium lifestyle apparel brand for men and women, introduced their new outerwear collection to the industry during November’s Outdoor Retailer Winter Market. “At Mountain Khakis, our mission is to design lifestyle apparel that offers great performance with...
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November 26, 2018
OCR Audio Named the Official Podcast of World OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCR Audio as the official Podcast provider for obstacle course racing and training worldwide. OCR Audio co-hosts, Mr. Jack Carpenter and Mr. Luke De-Benedictis (UK) announced that “OCR Audio is thrilled to be the official Podcast of...
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November 21, 2018
IZIP Introduces World’s Most Accessible E-Bikes
SIMI VALLEY, Calif. (Nov. 21, 2018) – For over ten years, California bike brand IZIP has been producing a complete line of high quality, affordable electric bikes. Now IZIP, a member of the of the Accell North America family of bicycle brands, is making e-bike ownership even easier with the...
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November 21, 2018
Balega Opens Application for 2019 Global Impi Ambassador Team
Durham, N.C. (Nov. 21, 2018) - Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands their passionate team of ambassadors to welcome applicants from around the globe to help represent...
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November 21, 2018
Kitsbow Appoints David Billstrom as CEO
PETALUMA, Calif. (Nov. 21, 2018) -- Kitsbow, maker of premium cycling clothing and accessories, announces David Billstrom as the company’s new CEO, effective immediately. Billstrom has been a member of the Board of Directors since it was established in 2012, leading the brand through years of growth, enhancing the direct-to-consumer...
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November 19, 2018
Cannae Pro Gear rolls out the Celeritas – A minimal, durable roll-top pack for your essential gear
LONG BEACH, California – Quick, customizable, lightweight. These are just some of the attributes of new Celeritas roll top pack from Cannae, the premier brand of quality gear. Whether it’s a spur-of-the-moment escape from civilization, a trip to the gym or storing gear for the unexpected, the Celeritas Pack is...
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November 19, 2018
RovR Chilling with a Men’s Journal 2018 Gear of the Year Award
Boulder, Co (November 19, 2018) - “I’ve had this idea in my head for so long,” says Tom DeFrancia, founder of RovR Products. “It’s been in my dreams and imagination to create a brand that helped foster a lifestyle of fun outdoor, gypsy-caravan, gatherings of friends and family. And this...
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November 16, 2018
Leading Sports Apparel Company Collaborates with Olympic Gold Medalist
NASHVILLE – When the gate drops, Olympic BMX gold medalist Connor Fields counts on the best, including his Swiftwick Socks. The first in our Athlete Series, the new VISION™ Five Connor Fields Signature sock is now available in limited-edition quantities. Connor guided this clean design to include a nylon heel and toe for...
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November 15, 2018
Athletes from Alternative Sports Come Together to Build Deeds Alone
Evergreen, CO – Athletes across ten alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019. Seeking to be the IMDb of alternative sports, Deeds Alone showcases athletes, content, outdoor brands and gear, social media,...
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November 14, 2018
Purist, the world’s most versatile stainless bottle, keeps beverages adventure-ready and tastes 100% pure
Morgan Hill, California - Picture a lotus in a still pond, its green leaves and pink-hued petals eternally dry and pristine. That’s not only inspiration for many mantras, but also one of nature’s technologies called the “Lotus Effect.” The leaves of a lotus flower naturally repel water--it beads and rolls right...
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November 14, 2018
Wūru Wool Brings New Zealand Blister Prevention Secrets to the U.S.
SALT LAKE CITY — All levels of outdoor and endurance athletes will benefit from the blister-preventative properties of loose lanolin-rich wool, imported from New Zealand by Salt Lake City based brand, Wūru Wool. Fall 2018 marks the launch of this unique product designed to make all types of footwear more...
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November 14, 2018
Perpetual Motion NW Adds Business Analyst to Team
Perpetual Motion NW (PMNW), a leading sales agency in the Pacific Northwest, is excited to announce the addition of Michael Meehan to our team. Michael takes his seat at the PMNW Fall City, WA office as a Business Analyst, where he will challenge and support the PMNW team to elevate...
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November 14, 2018
SYNC Performance Introduces 2018/2019 Winter Collection Designed for Athletes Seeking High Performing Gear That Charges As Hard As They Do
VAIL, Colo.—November 14, 2018—Designed in the mountains of Colorado, SYNC Performance launched its 2018-2019 winter collection that offers mountain athletes durable, high-quality, technical apparel and gear that performs on the slopes and also is stylish enough to wear around town. Founded in 2014, SYNC has its roots in ski racing...
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November 13, 2018
Black Diamond Announces Key Hires to Marketing, Sales and Product Teams
SALT LAKE CITY (November 13, 2018) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed Jan-Willem Driessen global vice-president of marketing and DTC sales. Additionally, Claire Diepenbrock was appointed to eCommerce marketing director and Brenna Priest as its national field sales manager. Lastly,...
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November 13, 2018
Rad Power Bikes Announces 2019 Lineup Starring All-New RadMini Step-Thru
On their way to change how people and goods move, Rad Power Bikes is proud to announce their 2019 ebike models that are more accessible than ever before. The 2019 lineup is led by a brand-new low-step folding ebike, the RadMini Step-Thru, as well as customer-driven upgrades across their popular...
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November 13, 2018
Revision Military Eyes New Brand for Outdoor Recreation
ESSEX JUNCTION, Vt. – Revision Military, a world leader in tactical eyewear, armor and protective systems, announced today it has expanded to create a new brand in the outdoor industry, Revision Outdoor. Designed to meet the needs of hunters, anglers and outdoor adventurers who demand the best from their equipment,...
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November 12, 2018
KICKER’s CushBT Bluetooth® Smart Headphone Now Available
Stillwater, OK (November 12, 2018) – KICKER® announces the release of its best sounding headphone, the CushBT. Listeners will enjoy premium comfort, powerful bass, cutting-edge smart assistant technology, and hours of nonstop Bluetooth® wireless listening. The latest addition to the KICKER Lifestyle products is now available to consumers on www.kicker.com...
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November 12, 2018
Apex Ski Boots Granted US Patent for Innovative Closure
Golden, CO. - November 12, 2018 – Apex Ski Boots, the only Two Part Open Chassis + Walkable Boot design in the US market, today announced that the US Patent and Trademark Office (USPTO) has granted the brand a US Utility Patent. The confirmation comes as Apex has completed initial...
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November 8, 2018
United By Blue Announces Series A Financing
PHILADELPHIA, PA (THURSDAY, NOVEMBER 8, 2018) - United By Blue, a leading outdoor brand known for sustainable products that support ocean and waterway conservation, has raised a Series A financing round. The round was led by Emil Capital Partners with participation from CircleUp, Golda Darty, Connected VC, Patient Capital Collaborative,...
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November 8, 2018
American Alpine Club Engages the Veteran Community with New Membership Options and Outreach
Golden, CO (Nov 8, 2018) — The American Alpine Club (AAC), America’s oldest and largest climbing advocacy non-profit, is proudly expanding the organization’s efforts to engage active-duty military and veterans through new membership options and proactive outreach. The effort—led in large part by active-duty military members of the American Alpine...
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November 7, 2018
LifeStraw Launches Flex with Gravity Bag Water Filtration for Groups at Outdoor Retailer Winter Market in Denver, November 8-11
LAUSANNE (November 7, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today launches the LifeStraw Flex gravity filter an advanced water filtration system designed for groups that are hiking, camping or impacted by natural disasters. LifeStraw Flex gravity filter is available...
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November 7, 2018
BeAlive’s Newly Licensed Documentary Film – The Bikes of Wrath – Wins the Prestigious People’s Choice Award at the Banff Centre Mountain Film and Book Festival
Midland, MI – November 7, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor adventure enthusiasts, announced today that “The Bikes of Wrath” has won the People’s Choice Award at the 2018 Banff Centre Mountain Film and Book Festival. Just last month, BeAlive picked...