Uncategorized
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August 20, 2019
GCI Outdoor Alleges Rocker Patent Infringement with ITC Complaint Filing
Higganum, CT. (August 20, 2019) — GCI Outdoor, Inc. (“GCI Outdoor”), creators of industry leading portable, built-to-last outdoor recreation equipment, announced today that it has filed a Complaint for patent infringement with the U.S. International Trade Commission (“ITC”) against six proposed Respondents, including Denovo Brands, LLC, Zenithen USA LLC and Westfield...
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August 20, 2019
Liv Cycling Unveils New Pique 29 Off-Road Series
NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders who want to go fast when racing or on long epic rides, the Pique 29...
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August 19, 2019
Yakima Celebrates 40th Anniversary
LAKE OSWEGO, Ore., August 19, 2019 – From modest beginnings in a small Yakima Valley machine shop to becoming one of the most recognizable and beloved brands in the outdoor industry, Yakima is proud to celebrate its 40th anniversary this month. “Since 1979, outdoor enthusiasts have relied on Yakima to...
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August 19, 2019
gogglesoc Reports Record-Breaking Growth
Whistler, BC (August 19, 2019) — gogglesoc, Whistler, BC-based goggle cover company, announced today record-breaking growth and sales numbers. The brand, which started as an idea among three friends to protect pricey lenses from the thrills and spills that come with snow sports, has sold half a million gogglesocs since...
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August 16, 2019
Everybody wants to save the whales, and everybody wants to wear cool socks – Now they can, with KAVU
SEATTLE – New for fall 2019, the Orca Sock from KAVU will benefit the Center for Whale Research (CWR), the leading voice for the gravely endangered southern resident killer whales (orcas). The Orca Sock features rad killer whale patterns in a wool/synthetic blend, and 20 percent of the profits from...
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August 16, 2019
Arcade Belts Introduce The Original Adventure Belt This Holiday Season
Olympic Valley, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – introduces the lighter and stronger adventure belt this holiday season, available in ten styles with multiple color variations. “The Arcade Original Adventure Belt is the perfect stocking stuffer for everyone on your list with an...
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August 15, 2019
PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge
LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge to ride more and do more.” As part of this industry-leading initiative, PEARL iZUMi outlined...
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August 15, 2019
prAna Offers $100K to Quit Your Day Job and Chase Your Dream
Carlsbad, CA – August 15, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program, prAna is seeking one courageous person who is willing to quit their day job to...
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August 15, 2019
rabbit Athlete Michael McKnight Wins the Bigfoot 200, Seeks Triple Crown Record
Santa Barbara, California - The Grand Slam of Ultrarunning, which requires participants to complete four of the country’s oldest 100-mile races in one summer, was founded in 1986. Given the growth of ultrarunning since then, it only seems fitting that the Triple Crown of 200s was created a few years...
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August 15, 2019
Rad Power Bikes Named One of America’s Fastest-Growing Companies
SEATTLE, August 15, 2019– Inc. magazine today revealed that Rad Power®Bikes is number 63 on its annual Inc. 5000 list, the prestigious ranking of the nation’s fastest-growing private companies. Many well-known names, including Microsoft, Dell, Domino’s Pizza, Pandora, and Timberland, gained their first national exposure as honorees on the list. “This...
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August 14, 2019
Archer Components offers Demo of Electronic Shifting Conversion at Outerbike
Scotts Valley, California (August 14, 2019) — Riders who’d appreciate the benefits of electronic shifting, but without the huge expense, will have the opportunity to try out the Archer Components D1x electronic shifting conversion kits that have changed the paradigm of electronic shifting. Teaming with DemoWorx, Archer will offer four demo...
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August 13, 2019
World number one skier, Mikaela Shiffrin, joins adidas
Herzogenaurach, Germany 13th August 2019: The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup...
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August 13, 2019
Oru Kayak Revolutionizes Origami Boat Design Again With “The Inlet”
San Francisco, CA (August 13, 2019) – All the excuses for not owning a kayak have just been erased. Oru Kayak, the makers of the original origami-inspired kayak, directly tackled weight, carry, and set-up with the company’s newest and most innovative kayak design to date, the Inlet. The Inlet most...
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August 13, 2019
Rad Power Bikes Lands National Partnership with Domino’s
SEATTLE - August 13, 2019 - Pizza fans, rejoice! Through a national program with Rad Power® Bikes, Domino’s® pizzas will soon be delivered hot and fresh via bike lanes. Rad Power Bikes will deploy fleets of custom ebikes to Domino’s stores across the country later this year. The partnership was...
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August 10, 2019
Blacksford Launches the world’s first RV Club in nine exclusive cities
Blacksford, the leader in RV adventures, officially launched the world’s first RV club in 9 exclusive cities; Bozeman, Seattle, Portland, St. George, Denver, Minneapolis, Nashville, Savannah and Austin. The RV Club will give members of the RV Club exclusive access to Mercedes Sprinter RVs from Winnebago such as the new...
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August 9, 2019
Colorado Outdoors Hires Cushman & Wakefield to Manage Development and Leasing Efforts of Multi-Use Riverfront Economic Development Project in Montrose, Colorado
MONTROSE, Colo. (August 9, 2019) – Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has hired brokerage firm Cushman & Wakefield (NYSE: CWK) to lead the development and leasing efforts. Founded in 2016 by David Dragoo, Colorado Outdoors’ mission is to transform Montrose into a...
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August 8, 2019
James Niehues, The Man Behind the Maps, Nominated to U.S. Ski and Snowboard Hall of Fame
Denver (August 8, 2019) - James Niehues, the artist behind more than 300 ski resort trail maps worldwide, is among 15 candidates nominated this year for the U.S. Ski and Snowboard Hall of Fame. This prestigious honor highlighting his lifetime achievements and global impact upon the ski and snowboard industry comes on the...
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August 8, 2019
Cusa Tea Partners With Meteorite PR During Expansion Year
Boulder, CO (August 8, 2019)- Cusa Tea, the world's first premium and organic instant tea, announced today that is has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its global footprint and aggressively expand its product line later this year. Founded in 2016,...
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August 8, 2019
Andreas Steindl, Mont Blanc and Matterhorn record holder, joins DYNAFIT
The DYNAFIT athlete team has a new member: The Swiss alpinist and ski mountaineer Andreas Steindl will now be a member of the DYNAFIT family. This speed mountaineer reached the summit of this highly challenging mountain in record time. In the process, the 30-year-old ticked off not only the trail...
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August 7, 2019
Mystery Ranch Expands its Global Reach
Bozeman, Mt. (August 7, 2019) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is thrilled to announce its further expansion into the international marketplace. With new partnerships across Europe, Asia and the...
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August 7, 2019
Sof Sole Unveils New Packaging; Introduces New Full-Length Plantar Fascia Insole
Durham, N.C. (August 7, 2019) – Sof Sole, the leading insole brand and makers of shoe care accessories, introduces the new Full-Length Plantar Fascia Insole to provide support to the plantar fascia, which connects the heel to the toe and can cause pain if inflamed. Part of Sof Sole’s Support...
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August 7, 2019
Star-Studded Field Converges at Sierre-Zinal Race
ZINAL, SWITZERLAND – This Sunday’s fourth Golden Trail World Series race of 2019, the famed Sierre-Zinal race in the Swiss Alps, is loaded with top runners. Traditionally a race that attracts runners from a variety of disciplines due to its “short” and “flat” 31km route (despite gaining 2,200 meters from...
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August 7, 2019
Nuun® Expands the Availability of Nuun Sport Into Canada
Seattle, WA August 7, 2019– Nuun, the best-selling sports drink supplement brand in sport specialty and natural foods retailers in North America and the most-served sports hydration product on-course in Canada, is now offering their renovated flagship product line with improved performance, consumer experience and packaging across the provinces. The...
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August 6, 2019
Tamarack Ski Resort Partners with Award-Winning Marketing Agency Origin
WHISTLER, B.C. (August 6, 2019) — Donnelly, Idaho four-season destination Tamarack Resort announced today its partnership with award-winning, Whistler, BC-based marketing agency Origin. The Origin team will develop a brand platform and marketing implementation plan to support the new Tamarack owners in their pursuit to realize the dream of Tamarack...
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August 6, 2019
Orange Mud expands its warehouse and business to Round Rock, Texas.
Round Rock, TX (August 6th, 2019) – Orange Mud expands its warehouse and business to Round Rock, Texas. Orange Mud’s new headquarters in Round Rock, Texas went live this summer on June 15th. Josh Sprague, Orange Mud’s CEO noted, “We’ve been very fortunate to continue our growth year after year,...