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September 5, 2019
COROS Pro Athlete Hillary Allen Goes from Broken Ankle to Podium at TDS
Tustin, CA – COROS Wearables Inc., makers of innovative GPS watches bore witness to one of the great comeback stories in sports as it played out in Chamonix, France last week. COROS Athlete Hillary Allen, a remarkable trail and mountain running talent took on the longest and perhaps hardest race...
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September 4, 2019
Pelican Debuts New Bright Colors for its VAULT by Pelican Multi-Purpose Cases
TORRANCE, Calif., September 4, 2019 – Pelican Products, Inc., known for its premium, high performance cases including the Pelican™ Air, classic Protector Case™ and Pelican Storm Case™ lines, has introduced brightly colored Marine Blue and Bright Green to the rock-solid and more affordable VAULT by Pelican case lineup. Designed to...
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September 4, 2019
SOLE Launches in Stores this Winter with Eco-friendly Footwear Made from Recycled Wine Corks, Trash and Natural Materials to Take Less from the Planet and Leave Less Behind
VANCOUVER, British Columbia (Sept. 4, 2019) — Canadian footwear and footbed manufacturer SOLE™ is rolling into stores and online this winter setting higher standards for authentically eco-friendly footwear that’s sure to please everyday adventurers, eco-conscious consumers and mother nature. SOLE is known and loved for the signature dynamic support of...
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September 4, 2019
Klean Kanteen Uses Carbon Offsets to Fund Local Solar Array
CHICO, Calif. (Sept. 4, 2019) – Founded in Chico in 2002, Klean Kanteen has donated 10 years’ worth of carbon offsets to help the Chico Women’s Club outfit their historic facility with a brand-new solar energy system. Established in 1913, the Chico Women’s Club persists today in supporting arts, education...
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September 4, 2019
Courtney Dauwalter Wins Ultra Trail Du Mont Blanc (UTMB®)
CHAMONIX, FRANCE (Sep. 4, 2019) — Late Sunday afternoon—still dressed in her customary long prototype Salomon shorts that appear more suited to the basketball court than a running catalog—Salomon trail running athlete Courtney Dauwalter was trying to process the fact that she had won the famed Ultra-Trail du Mont Blanc...
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September 4, 2019
IRONMAN and Suunto Partner To Create Suunto 9 Baro Titanium IRONMAN Limited Edition GPS Watch
TAMPA, Fla / OGDEN, Utah (Sept. 4, 2019) – IRONMAN, a Wanda Sports Group company, in partnership with Suunto, one of the global leaders in sports watches and precision instruments, announced today the launch of the Suunto 9 Baro Titanium IRONMAN® Limited Edition watch — utilizing the brand’s top-selling GPS multisport...
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September 4, 2019
World T.E.A.M.’s Adventure Team Challenge Begins September 6
Eagle, Colorado, September 4, 2019– Non-profit World T.E.A.M.’s inclusive Adventure Team Challenge begins September 6 in the rugged high Gore Mountains northeast of Eagle. Able-bodied and adaptive athletes from across the United States will compete in the outdoor adventure race that includes mountain biking, river rafting, climbing and orienteering. Pearl Meyer,...
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September 4, 2019
Sherpa Adventure Gear Partners with Arcade Belts to Launch Belt That Gives Back
Modesto, CA (Sept. 4, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, and Arcade Belts, the functional, lightweight and durable belt brand, are celebrating the fundamental importance of education with the new Arcade X Sherpa Rambler belt. For every belt sold, $5 will be donated...
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September 3, 2019
Grassroots Connect buying show confirms return to Denver, Nov 1-5, 2019
DENVER, COLORADO – Grassroots Connect, the national buying show of Grassroots Outdoor Alliance, will return to Denver this November as well as returning to its “traditional” schedule format. Confirmed for Nov. 1-5, 2019, Grassroots Connect will again be held in the familiar setting of the Colorado Convention Center ground floor...
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September 3, 2019
Cotopaxi Joins 32 B Corps In Nation-Wide Call To Action
Salt Lake City, UT. Sept. 3, 2019 - Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and a leader in corporate responsibility, has joined 32 other B Corps from diverse industries to send a powerful public message through a full-page ad in the New York Times. The B...
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September 3, 2019
Backcountry Partners With National Ability Center
Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind in the U.S. The NAC is a nonprofit that makes outdoor recreation and adventure accessible...
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September 3, 2019
5.11 Tactical Announces National Preparedness Month Lineup
Irvine, Calif. (September 3, 2019) –5.11 Tactical®, the global leader in innovative tactical apparel, footwear and outdoor gear, is celebrating National Preparedness Month in September by putting forth a series of activations spanning the brand’s reach across retail, online, partnerships, a nine-part web series and giveaways. The brand will host...
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September 3, 2019
FITS® Launches 2019 Fall Collection with New Colors and Patterns
CHARLESTON, SC (September 3, 2019)—FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 fall collection featuring new hiking, skiing, sporting and casual sock styles. These new Merino wool styles add fun, new colors and patterns to the existing lines. FITS’...
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August 30, 2019
Yuba Raises the Bar with 3 New Cargo Bikes at Eurobike
Annecy FR // Cotati, CA USA (August 30, 2019) - Revered for their one-piece chassis and beautifully designed cargo bikes unparalleled in comfort and safety, Yuba Bikes is excited to announce three new cargo bike releases at Eurobike 2019. Revolutionizing the cargo bike space since its inception in 2006, Yuba remains...
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August 30, 2019
Top Athletes from Around the World Arrive in Moscow for Ninja OCR World Championships
LAUSANNE, SWITZERLAND –The first World Championships for Ninja Warrior athletes, the most watched event in obstacle racing, will be held in the famous Gorky park on the banks of the Moscow River. 2,000 athletes representing countries from Asia, the Americas, Europe and Oceania will vie for converted world titles. Athletes...
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August 29, 2019
Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions
Red Wing, MN – August 29, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department and the addition of two new positions to the team. Rounding out Vasque’s marketing team...
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August 29, 2019
Stio’s Fall ’19 Collection is Made for the Full Range of Mountain Life
JACKSON, Wyo. (Aug. 29, 2019) – Inspired by life in the Tetons, Jackson Hole mountain lifestyle brand Stio makes performance outdoor apparel to cover the full range of mountain pursuits. This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections. “Mountain towns are...
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August 29, 2019
Black Diamond Equipment Announces New Testing Protocols for its Lighting Category
SALT LAKE CITY, August 29, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces new testing protocols for its lighting category. “Black Diamond addressed current industry-wide communications for the lighting market,” states Joe Skrivan, Technical Director for Black Diamond Equipment’s lighting category. “Specifically,...
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August 28, 2019
Origin Welcomes Senior Writer Ben Hewitt to US Team
WHISTLER, B.C. (August 28, 2019)— Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, announced today the hire of Ben Hewitt as senior writer. Ben joins Account Director and Strategist Laura Merino as the second U.S.-based Origin employee after Origin established a...
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August 28, 2019
Rossignol Group Partners with Verde Brand Communications
Park City, UT (Aug. 28, 2019) - Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand Communications to direct its public-relations efforts in North America, effective immediately. Verde, a full-service integrated...
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August 28, 2019
Kitsbow Will Double U.S. Manufacturing with Relocation to Asheville, North Carolina
PETALUMA, Calif. (August 28, 2019) — Kitsbow, maker of premium cycling clothing and accessories has expanded its commitment to U.S. manufacturing by relocating to a new facility near Asheville, North Carolina that will open before the end of 2019, and plans to earn 95-percent of its revenue from products made onshore...
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August 28, 2019
New Indy Ski Pass offers two days at EACH of 34 resorts for $199
PORTLAND, OR -- A new, multi-resort ski pass, called the Indy Pass, is now on sale for the 2019-2020 season that will provide two lift tickets - 68 total days – at each of 34 independently owned resorts for just $199. Indy Pass resorts provide an uncrowded and welcoming experience...
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August 27, 2019
Verde Brand Communications Partners with the 1Climb Foundation to Introduce 100,000 Kids to Climbing
ST. LOUIS, Miss. (Aug. 27, 2019)- The 1Climb Foundation - a St. Louis based organization with the goal of introducing 100,000 kids to climbing - this week named Verde Brand Communications as its agency of record. Founded by professional rock climber Kevin Jorgenson and So iLL Holds owner Dan Chancellor,...
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August 27, 2019
Hyperlite Mountain Gear Announces Athlete Partnership with Aaron Mulkey
BIDDEFORD, Maine (August 27, 2019) — Hyperlite Mountain Gear, an outdoor company focused on designing ultralight, durable and highly water-resistant outdoor gear, announces a new partnership with ice climber Aaron Mulkey. Known as a pioneer of ice climbing within the Rocky Mountains, Mulkey has spent the majority of his career...
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August 27, 2019
Kokatat debuts HustleR rescue life vest at Paddlesports Retailer
ARCATA, California— Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of the Hustle, its newest vest platform. Earlier this year, Kokatat unveiled the standard Hustle, a comfortable,...