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August 6, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 6, 2019)– The Conservation Alliance held its Backyard Collective event in Portland, Oregon on Thursday, August 1. The stewardship project drew 290 volunteers from 13 member companies, three conservation partners and one local non-profit. The volunteers worked on several project areas in support of Forest Park Conservancy,...
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August 6, 2019
KINeSYS Sunscreen launches inaugural Ambassador Program
Leading sun protection brand, KINeSYS Performance Sunscreen, is excited to announce their inaugural KINeSYS Champions Ambassador Program for 2019. The program includes over 20 ambassadors from across the globe, from all walks of life, and with a range of sporting interests. The KINeSYS Champions Ambassador Program, unlike many other similar...
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August 6, 2019
CamelBak® Launches Revamped Podium Bottle Line
PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. Long a staple of both weekend warriors and elite Tour De...
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August 5, 2019
Adaptive Sports Center Releases Inspirational New Video
CRESTED BUTTE, Colo., August 5, 2019 – Adaptive Sports Center, a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest short film. Invisible tells the story of Jose Santiago, an ASC participant and Iraq War veteran living with post-traumatic stress...
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August 5, 2019
Purist Announces First Partner For Purist Collective
Morgan Hill, CA - Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of a project aimed at amplifying the messages of non-profit organizations focused on issues such as...
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August 2, 2019
Blackburn Design Launches Luminate 360™ Light Set
(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear light, and two amber-colored 85-lumen Grid Side Beacon™ lights that mount anywhere on the front...
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August 2, 2019
The New UltrAspire Alpha 4.0 Race Vest reinvents the idea of comfort
The pioneer of hydration systems, Bryce Thatcher, spent unprecedented amounts of time working through every detail of the UltrAspire Alpha 4.0 race vest in effort to create a new standard of comfort, practicality, and convenience. Bryce is responsible for creating the hydration category back in 1985 and has been pioneering...
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August 1, 2019
Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections
DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight crew length model, and new colorways of the Hidden Comfort and Hidden Contour collections. The...
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August 1, 2019
Archer Components Hires SIMBOL Communications as PR Agency of Record
Scotts Valley, California (August 1, 2019) —Archer Components is shifting the paradigm of electronic shifting in the bike industry, and they’re now partnering with the longtime industry experts at SIMBOL Communications as their PR agency of record to help spread the word. The patent-pending Archer D1x Trail and other products bring...
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August 1, 2019
Tailwind Nutrition Celebrates Home State with Release of Colorado Cola
Durango, CO – August 1, 2019 – Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that Tailwind calls home, Colorado...
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August 1, 2019
Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League
(Bend, Oregon) August 1, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League (AUDL) as the 2020 presenting partner and official beer of the AUDL. Deschutes will kick...
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August 1, 2019
Record Breaks at 2019 Leadville Stage Race
LEADVILLE, Colo. — More than 300 mountain bike enthusiasts took to the Colorado Rockies for the three-day Stages Cycling Leadville Stage Race, owned and produced by Life Time, on July 26-28. John Gaston of Aspen, Colo. earned first place with an aggregate race time of 6:11:57, setting a new record...
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August 1, 2019
H2O Operations/Cadence Sports Announce New WaterMonster Markets
Austin, TX – Cadence Sports and H20 Operations have announced brand new markets for WaterMonster, the event hydration product that provides events around North America a hassle free and environmentally responsible hydration solution. The new WaterMonster Markets with a 300-500 service radius are: Atlanta, GA (New in ‘19) Columbus, Ohio...
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August 1, 2019
Safe, Easy-to-Use QuikClot® Gauze Puts Power to Stop Bleeding in Everyone’s Hands
LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold, available on Amazon and retailers nationwide beginning August 1, 2019. Tested and proven through years...
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July 31, 2019
mountainFLOW eco-wax selects Meteorite PR as Agency of Record
Carbondale, CO ( July 31, 2019 ) - mountainFLOW eco-wax, the leader in plant-based ski wax, has partnered with MeteoritePR to lead Global communication efforts. Together as skiers, wood-choppers, double daffy-ers, mountain bikers, skin track solitude seekers, rodeo fans, campers, figure eight-ers, and rafters, MountainFlow eco wax has selected Meteorite...
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July 31, 2019
Jaybird’s New VISTA™ Totally Wireless Headphones Redefine Audio for Athletes
PARK CITY, Utah — July 31, 2019— Jaybird, the leader in sport headphones for runners and adventurers, announced today Jaybird VISTA™TotallyWireless SportHeadphones, its lightest, most streamlined and powerful earbud to date, designed for the demanding needs of runners and athletes. Featuring IPX7 waterproof and sweatproof construction, a secure and comfortable...
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July 30, 2019
CHROMUCH and PROMOSTYL Partner for Trend-Right Sustainable Colors in 2021
Taipei, Taiwan – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, has curated 50 colors for 2021 with world-renowned trend agency and color specialist PROMOSTYL. The 2021 Color Guide includes five trend-right color collections for applications in apparel and equipment, including sportwear, athleisure, tents and sleeping bags. For...
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July 30, 2019
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordic skiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on...
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July 30, 2019
Long Distance Swimmer Passes 200 Nautical Miles After 40 Days at Sea
Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing himself through his physical limits, Ben has finally clipped 200 nautical miles since commencing his...
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July 30, 2019
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordicskiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on running...
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July 30, 2019
Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020
Northfield, VT. (July 30, 2019) - Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes Spartan Trail US. As athletes dig deep...
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July 30, 2019
Hobie Announces 2019 Hobie 16 World Championships
OCEANSIDE, Calif. (July 30, 2019) – Hobie, the leading manufacturer of premium kayaks, sailboats and watersport products, is pleased to officially announce the Hobie 16 Worlds for 2019. The top sailors from around the world will call Captiva Island, Fla. home when they compete in the event November 1-16, 2019. The...
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July 30, 2019
5.11 Tactical Opens 50th Company Owned Retail Store
Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks the completion of an initiative established in 2014 to launch and expand company-owned retail stores...
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July 30, 2019
US Trail Running Conference announces sponsorship agreement with Run Strong by Fox River and Billy Mills as keynote speaker for 2019 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new running program from Fox River that connects the running community with the Native American running...
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July 29, 2019
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...