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April 24, 2017
World T.E.A.M. Sports’ Face of America Brings Together Adaptive and Able-Bodied Athletes
King of Prussia, Pennsylvania, April 24, 2017 – More than 150 adaptive military veterans from the United States, Puerto Rico, and Canada will gather in King of Prussia, Pennsylvania and in Arlington, Virginia the afternoon of April 28 for the Face of America bicycle and hand cycle ride to Gettysburg....
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April 24, 2017
Sierra Designs Hits the Trail for Year Two with Packing It Out
April 24, 2017 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to announce another year of partnership with Packing It Out, a team of activists working to raise awareness of litter conditions along America’s trails. Sierra Designs is expanding its sponsorship agreement...
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April 24, 2017
Ibex Outdoor Clothing, KEEN Inc. and Osprey Packs Come Together to Secure Owyhee Canyonlands Permanent Protection
PORTLAND, OR. (April 24, 2017) —Ibex Outdoor Clothing (Ibex), KEEN Inc. (KEEN) and Osprey Packs (Osprey) are pleased to announce the release of “Wild Owyhee.” This 14-minute film celebrates the beauty and treasure of Oregon’s Owyhee Canyonlands and drives awareness to the Owyhee Coalition, led by Oregon Natural Desert Association...
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April 24, 2017
Slackline Industries partners with Trees for the Future, launches new Zero Waste packaging
BOULDER, Colorado — Tipping its hat to the importance of Earth Day, Slackline Industries, the leader in slackline competition standards and producer of high-quality slackline systems, is pleased to announce the launch of Zero Waste packaging and a new partnership with Trees for the Future. All new slackline kits from...
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April 21, 2017
Boulbol and Sims form SIMBOL Communications offering full PR/Marketing services: Wolf Tooth signs as first client
Minneapolis, Minnesota (April 19, 2017) — Wolf Tooth the home-grown bicycle components manufacturer from Minneapolis, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand is renowned among cycling enthusiasts for producing high-quality component upgrades for existing drivetrains and...
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April 20, 2017
Evolv Sports and Designs launches an affordable adaptive foot for climbing.
Evolv Sports and Designs furthers their commitment to the adaptive community with the launch of the EAF (Evolv Adaptive Foot) an affordable option for lower limb amputees looking to get into rock climbing. For years Evolv has manufactured the Eldo-Z shoe to go with a prosthetic. But due to high...
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April 20, 2017
Grassroots Outdoor Alliance expands to 64 retailers with new members in California, Idaho and Maine
(April 20, 2017) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is welcoming three new members to their independent retailer network. The new Grassroots retail members include Alpenglow Sports (Tahoe City, Calif.), Home Town Sports (McCall, Idaho) and Maine Sport Outfitters...
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April 20, 2017
Outdoor Project Launches An 8-City Block Party Series
PORTLAND, OREGON (April 20, 2017) – Outdoor Project—found online at outdoorproject.com—announced their upcoming block party event series today. The parties will be happening at local microbreweries in eight cities across the West. They are sponsored nationally by BullFrog Sunscreen, free, and open to all ages. They will include plenty of...
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April 20, 2017
Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent
Northfield, VT. (April 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce that its multi-quarter growth run continues with first quarter revenue up 28 percent year-over-year. The company’s impressive increases across all categories are a clear indicator...
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April 20, 2017
Peak Design Pledges 100% to #WeKeepItWild Campaign on Earth Day
San Francisco, CA - Peak Design, maker of essential carry equipment and camera accessories, will donate 100% of proceeds from its online sales this Earth Day to the non-profit, the Conservation Alliance. In conjunction with the Alliance’s 3rd annual #WeKeepItWild campaign, Peak Design joins over 20 other Conservation Alliance members that...
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April 19, 2017
Big Agnes Strengthens Sales Team with Kinetic Reps and Sky Ambitions
STEAMBOAT SPRINGS, Colo. (April 19, 2017) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce the addition of Kinetic Representatives, LLC and Sky Ambitions to its sales team, covering the Mid-Atlantic and New England regions, respectively. The two agencies will manage sales of Big Agnes shelters,...
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April 19, 2017
Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance Host March to Celebrate Public Lands at Outdoor Retailer Summer Market Thursday, July 27, from 4:30 – 6:30 p.m.
SAN JUAN CAPISTRANO, Calif. — April 19, 2017 — Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance today announced that cooperatively they will host a march to the Utah State Capitol to celebrate public lands on Day Two, Thursday, July 27, at Outdoor Retailer Summer Market....
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April 19, 2017
Thousands of Americans to Hit the Trail this National Trails Day
Silver Spring, MD – Thousands of events will have hundreds of thousands of Americans outdoors and having fun on American Hiking Society’s National Trails Day® this Saturday, June 3, 2017. Every trail beckons adventure and has a story to share with any person willing to discover it, and American Hiking...
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April 19, 2017
Cross-Canada Paddlers Rely on Kokatat Gear
ARCATA, California – A pair of 19-year-old canoeists set off from Quebec City this week, embarking on a 4,500-mile paddle across Canada. Kokatat, the paddling industry’s leading manufacturer of technical apparel, has the responsibility of ensuring the pair is outfitted with the driest, most advanced outerwear available. On their Cross-Canada...
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April 19, 2017
Farm to Feet sponsors “America’s Toughest DOUBLE Road Marathon”
Mt. Airy, North Carolina, April 19, 2017 — Farm to Feet, makers of 100% American socks, is proud to announce its title sponsorship of the inaugural Blue Ridge Double Marathon. The sponsorship is in addition to Farm to Feet’s continuing sponsorship of the Blue Ridge Marathon as the official sock. ...
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April 19, 2017
Tepui Tents Partners with Branding Agency, Nemo Design
Santa Cruz, Calif. (April 19, 2017) —Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced a partnership with Portland-based Nemo Design for marketing initiatives, brand strategy, and creative design. Tepui selected Nemo Design for its deep history in outdoor- and active-lifestyle brand building. “Nemo does what...
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April 18, 2017
ORTOVOX to give away a piece of Tasmania — Merino Cool Wool
ORTOVOX introduced the functional sheep fiber in 1995 – the start of a Bavarian success story. Today the Taufkirchen-based company sources its Tasmanian wool from six selected farms: a collaboration that has forever been characterized by friendship, transparency and high standards of animal welfare. But what is this functional fiber’s secret?...
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April 18, 2017
Beeline Bikes Launches Beeline2U Program
SAN CARLOS, Calif. (April 18, 2017) – Beeline Bikes, the mobile bike shop, announces the Beeline2U Program allowing specialty product brands to access its network of mobile bike shops for fulfillment. Previously, this functionality required technology integration, but a new solution will allow a wider group of direct-to-consumer sellers to...
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April 18, 2017
Dell EMC Joins World T.E.A.M. Sports’ Face of America as a Supporting Partner
Holbrook, New York, April 17, 2017 – National non-profit World T.E.A.M. Sports’ inclusive April 28-30 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania, today welcomed the support of Dell EMC as a participating event partner. The annual two-day journey to the Civil War battlefields of Gettysburg honors...
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April 18, 2017
Red Paddle Co. Puts Inflatable Paddleboard Through Ultimate Durability Test
Vancouver, BC (April 18, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, has put its most popular inflatable board through “Board Vs.” “Board Vs.” is a series of 10 of the most extreme destruction challenges conducted during the past two weeks that test one inflatable...
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April 18, 2017
Yukon Trading Company and Marmot Part Ways
SEATTLE (April 18, 2017) – After nearly 30 years of partnership, Yukon Trading Company and Marmot have parted ways. “We are proud of our history, association and accomplishments with Marmot,” says Stuart McCornack, partner of Yukon Trading. “In the mid-80s, we started by selling just a couple of jackets and...
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April 18, 2017
Nothing Stinks About “Less Wash More Weekend” Sweepstakes from Polygiene® and Toad&Co®
MALMÖ, Sweden – Polygiene®, the world leader in odor control and freshness technologies, along with its brand partner Toad&Co®, kicked off its nine-stop 2017 Less Wash More Weekend Sweepstakes. The tour and sweepstakes are designed to inspire people to embrace responsible habits and behaviors when washing their clothes. “The Less...
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April 18, 2017
Craghoppers Introduces New Women’s Forester Jacket For Winter 2017
Portsmouth, NH (April 18, 2017) – The new Women’s Adventure Travel apparel from Craghoppers is ready for prime time with the introduction of the Forester Jacket. Building in technologies and comfort, the Forester enables travelers to focus on the fun instead of the possible dangers. Designed to work in any...
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April 13, 2017
Lunatec Launches Aquabot Hydration Spray Water Bottle Systems on Kickstarter
Aquabots are high pressure hydration spray bottles that combine hydration with a continuous spray of mist, stream and shower patterns in a fun easy-to-use design. You can clean off, cool off, hydrate and have fun. “Tube” is a new accessory that combines their technology with a hydration bladder, but uses...
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April 13, 2017
Sweet Protection’s Strutter, the Most Iconic Whitewater Helmet Ever Created, is Turning 20
Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, is proud to announce the 2017 launch of a limited edition (LE) version of the world’s most recognized paddlesports helmet, the Strutter. First designed and developed by company co-founder Ståle Møller...