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May 5, 2017
Smartwool Elevates Adventure-Ready Fall 2017 Apparel
STEAMBOAT SPRINGS, Colo. (May 5, 2017) — Smartwool announces the launch of its Fall 2017 apparel line with smarter, more capable designs that transition seamlessly from season to season and activity to activity. This apparel line transcends its seasonal box with designs that flow from fall into winter and spring...
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May 4, 2017
New bat detecting iPhone app and plug-in modules reveal the amazing world of bats
BOSTON, MASS – The new Echo Meter Touch 2 and Echo Meter Touch 2 Pro plug-in modules, for iPhone and iPad, allow users to listen to, record, and identify a wide variety of bats by their ultrasonic echolocation calls. Previously only possible through the use of expensive scientific equipment, Echo...
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May 4, 2017
LifeStraw Hires Matt DeWitte as Head of Marketing
LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective immediately. DeWitte brings more than 15 years of experience leading national and global marketing teams for consumer brands including Boxed...
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May 4, 2017
Upslope Brewing Turns Up Spring with the 4th Annual Upslope Get Down
Boulder, Colo. (May 4, 2017) — Upslope Brewing Company is once again celebrating spring and American Craft Beer Week with its fourth annual Upslope Get Down Music Festival on Saturday, May 20, 2017 at their Flatiron Park brewery in Boulder. The fest will cap off American Craft Beer Week, a...
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May 4, 2017
Statement from SCARPA on the loss of Ueli Steck
During this difficult time our thoughts go first to Ueli Steck’s family and closest friends. However, because Ueli was also an athlete and collaborator who worked with us since the beginning of his career as a climber, we at SCARPA feel compelled to offer our own tribute to this unique...
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May 3, 2017
GORE-TEX® ‘Think’ campaign challenges people to get inspired by trying something new
FELDKIRCHEN-WESTERHAM— Think about your passions. Think about having fun. Think about being inspired. Think about trying something new. As W. L. Gore & Associates launches its new “Don’t Think About GORE-TEX®" brand campaign, it is challenging people to think differently about how they get inspired, have fun out in the...
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May 3, 2017
LIFT23 & Summit Ski and Snowboard Donate 1,900 Pairs of Socks to Cradles to Crayons®
Brighton, MA : Lift 23 Corp. is pleased to announce that in conjunction with its retail partner Summit Ski and Snowboard (located in Framingham, MA), it donated 1,900 pairs of LIFT23-designed socks to Cradles to Crayons. Ed Del Guercio, LIFT23’s President and Founder, personally delivered the socks to Cradles to...
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May 3, 2017
Hydro Flask Sponsors REI Outessa Events
Bend, OR (May 3, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect women with the outdoors...
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May 3, 2017
Black Diamond Ramps Up Recruiting Campaign Announcing Key Hires and Promotions to Marketing and Operations Teams
SALT LAKE CITY (May 3, 2017) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed James Atkin as its director of brand management, Matt Bluher to the newly created position of director of retail and visual merchandising and Andy Earl as photo editor. Additionally, Lisa...
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May 3, 2017
Field Trip Launches the ‘Get Out There’ Sweepstakes in Collaboration with JetBlue — Giving Away National Park Trips Every Month in 2017
BROOKLYN, NY (May 3, 2017) Kicking off summer’s travel planning with a May sweepstakes for a trip to San Francisco and Yosemite National Park, Field Trip and JetBlue have partnered to give away monthly National Park adventures for the remainder of 2017. Currently sold on JetBlue flights, Field Trip’s Pepperoni...
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May 2, 2017
Eagle Creek Partners with Batiquitos Lagoon and WILDCOAST
San Diego, Ca. (May 2, 2017) – As part of their continuing efforts to give back to the community, the staff at Eagle Creek wrapped another successful Service Day on April 20, 2017, partnering with the Batiquitos Lagoon Foundation and WILDCOAST to work on and around Batiquitos Lagoon, one of...
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May 2, 2017
bambu Outdoor Joins The Conservation Alliance
Bend, Ore., (May 2, 2017) — The Conservation Alliance today welcomes bambu® Outdoor as its newest member. bambu Outdoor provides outdoor enthusiasts with hand finished cooking and eating accessories made from nature. “We are on a continual quest to provide people with natural alternatives to plastic,” said Jeff Delkin, president...
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May 1, 2017
Bolger & O’Hearn Marches Toward Zero-Carbon Future with Solar Array
In its continuing effort to "go green, "Bolger & O'Hearn outfitted its manufacturing facility and headquarters with a state-of-the-art solar array. This advanced array will produce an outstanding 87kWh of energy a day or 2,610 kWh a month. "The decision to implement solar panels is really emblematic of our commitment...
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May 1, 2017
Slackline Industries announces international competition series, sets sights on Olympics
BOULDER, Colorado — Slackline Industries, the international leader in the development of slackline sports, is pleased to announce the 2017 competition schedule that will culminate with the “best of the best” title showdown at the Slackline World Cup Japan, being held Sept. 17-19, 2017. Competing for cash prizes and top...
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May 1, 2017
Kelty® Partners with Outdoor Women’s Alliance for May, Donating 15% of Sales of Built for Women Line from Kelty.com
BOULDER, COLO. (May 1, 2017) – Kelty®, a leader in providing innovative adventure gear that is built to last, will partner with nonprofit Outdoor Women’s Alliance (OWA) for the month of May, donating 15% of sales from its Built for Women line on Kelty.com. Proceeds benefit OWA’s summer launch of...
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May 1, 2017
TerraTrike Unveils New All Terrain Recumbent Trike
GRAND RAPIDS, Mich. – TerraTrike, the largest producer of recumbent trikes in the U.S., has unveiled a new model in its highly successful Rambler line of recumbent trikes. The Rambler All Terrain (AT) has been purpose built to accommodate riders that want to get off the beaten path. “We took...
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April 27, 2017
The Conservation Alliance Responds to President Trump’s Review of National Monument Designations
BEND, Ore. (April 27, 2017) – President Trump today signed an executive order directing Interior Secretary Ryan Zinke to review all national monument designations larger than 100,000 acres from the past 21 years to determine whether their boundaries are consistent with the intent of the Antiquities Act. This is an...
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April 27, 2017
Elite Climbers Join American Alpine Club and Access Fund on Capitol Hill to Advocate for Public Lands
Golden, CO – April 27, 2017 – Celebrated climbers Conrad Anker, Tommy Caldwell, Sasha DiGiulian, Alex Honnold, Kai Lightner and Libby Sauter will join the American Alpine Club and Access Fund to represent the climbing community in Washington D.C. for Climb the Hill, an event sponsored by Adidas. On May...
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April 27, 2017
Setton Farms Introduces New Pistachio Chewy Bites Packaging
Terra Bella, CA (April 27, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic Pistachio + Cranberry Chewy Bites....
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April 27, 2017
Mountain Khakis’ Hell Yeah! Nat’l Tour Brings Community Advocacy Home to Charlotte, NC May 10-11 – Invites Residents to Join Restoration of “Backyard Trail” May 10
CHARLOTTE, N.C. – (April 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to the Jackson Hole- brand’s sales, marketing, finance and distribution center. On May 10, Charlotte residents are invited to join Mountain Khakis and...
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April 27, 2017
ORTOVOX creates new position to accommodate growth in mountain wear
LONGMONT, CO – ORTOVOX, a world leader in wool-based mountain wear since 1988, announced the hire of Greg Mears to fill a new position necessitated by three consecutive years of strong growth in its U.S. mountain wear sales. ORTOVOX mountain wear, a staple in the high peaks of the Alps...
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April 27, 2017
Hydro Flask Partners With the World Surf League
Bend, OR (April 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the official water bottle...
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April 25, 2017
Vibram To Launch Blue Carrarmato Sole at Struktur Event
CONCORD, Mass. (April 24, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it will launch a blue sole honoring the 80th anniversary of its Carrarmato shoe sole design. The blue sole will debut at this week’s creative conference, Struktur, in Portland,...
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April 25, 2017
Eagle Creek Sponsors PCT P3 Program in 2017
San Diego, CA – Eagle Creek is proud to announce that it is a sponsor of the new P3 program from the Pacific Crest Trail Association, helping 10 thru-hikers promote responsible use of the PCT. As part of a joint effort between the PCTA and their partners, P3 will highlight...
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April 25, 2017
Outdoor Industry Association Releases The Outdoor Recreation Economy Report
WASHINGTON, D.C. – April 25, 2017 – Outdoor Industry Association (OIA) today released The Outdoor Recreation Economy report, the largest and most comprehensive report of its kind that captures the power of a vast economic engine that creates billions in consumer spending and millions of good-paying American jobs. A sector...