Uncategorized
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March 30, 2017
Noah Beschen Finds Shade with Electric
San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while traveling the world in pursuit of his dreams. Noah, a resident of the famed North...
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March 30, 2017
Craghoppers Introduces New Forester Jacket
Portsmouth, NH (March 30, 2017) – It’s all about the protection. No matter what you do or where you go, it’s important to feel safe and secure. The Men’s Forester Jacket from Craghoppers is built with a focus around protection during travel, enabling adventurers to enjoy more and worry less....
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March 30, 2017
Mountain Khakis Announces “Hell Yeah!” National Road Tour April – Oct. 2017 Traveling to 150 Outdoor Retailers, Craft Tap Houses, and Outdoor Festivals
JACKSON HOLE, Wyo. - (March 30, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, announces its cross country Hell Yeah! Tour beginning in Washington, D.C. April 10, ending outside its new Denver flagship store October 10, 2017. Stopping at over 150 outdoor retailers, craft tap houses and...
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March 29, 2017
Peak Design’s Give A Shot Website Connects Photographers and Environmental Non-Profits
San Francisco, CA — Peak Design, makers of essential carry equipment and camera accessories, is proud to further the company’s commitment to environmental causes with the launch of Give A Shot: a website that connects photographers and videographers with environmental non-profits in need of visual content. Currently accepting applications from...
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March 29, 2017
Wilderness Systems’ Patent-Pending Helix PD™ Pedal Drive is in High Demand at Specialty Retail
GREENVILLE, S.C. (March 29, 2017) – Wilderness Systems today announced the arrival of its sleek, high performance, patent-pending Helix PD Pedal Drive at specialty retail stores. “The Helix PD Pedal Drive is the most efficient and intuitive pedal system ever engineered. The demand for it has been off the charts,”...
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March 28, 2017
GORE-TEX® brand campaign encourages people to find their state of ‘flow’
Feldkirchen-Westerham (March 28, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to follow their outdoor passions – and simply forget about their gear. The ‘Don’t Think About...
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March 28, 2017
World T.E.A.M. Sports Face of America Veteran Finds Bicycling Therapeutic
Endwell, NY (March 28, 2017) – Navy and Army National Guard veteran Nicole Lee is riding in her first Face of America with national non-profit World T.E.A.M. Sports this April 28-30. The southern New York state veteran is riding with Team Rescue 22 from Arlington to Gettysburg with other adaptive...
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March 28, 2017
Pearl Izumi Spring 2017 Line Available Now
Louisville, Colo. (March 28, 2016)- Pearl Izumi, maker of performance cycling apparel and footwear, releases its new Spring 2017 line with fresh styles in road cycling, mountain biking and triathlete apparel. With a continued focus on apparel that fits riders’ mindsets as well as they fit the body, Pearl Izumi offers...
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March 28, 2017
Yuba Bicycles Hires Terra PR For US Media Relations
Cotati, CA (March 28, 2017) - Yuba Bicycles, maker of exceptional electric and pedal powered cargo bikes, has tapped Terra Public Relations to spearhead their public relations strategy in North America. Mastermind Ben Sarrazin founded Yuba Bicycles to design and build kick-ass, sturdy bikes that are as useful as they...
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March 28, 2017
Black Diamond Equipment To Donate 1% of April Online Sales to The Nature Conservancy
SALT LAKE CITY, March 28, 2017 -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its April fundraiser for The Nature Conservancy, a charitable environmental organization whose mission is to conserve the lands and waters on which all life...
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March 27, 2017
Eagle Creek Hires Monica Rigali as Director of Marketing
San Diego, Ca. (March 27, 2017) – Eagle Creek is proud to announce the hiring of Monica Rigali as Marketing Director, effective immediately. An integral part of the executive management team, Rigali will direct and develop global creative brand platforms, as well as support global marketing roll-outs, build brand awareness...
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March 27, 2017
Gaia Now Available on Comcast’s Xfinity on Demand
LOUISVILLE, Colo. (March 27, 2017) -- Gaia (Nasdaq:GAIA) today announced its subscription video on demand service – featuring videos from Gaia’s large library of conscious media, including original programs, documentaries, films, yoga and meditation practices – is available to Xfinity TV customers. Now available on demand across all Xfinity platforms,...
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March 23, 2017
Sweet Protection Introduces Two New High-Performance Mountain Bike Helmets for Spring 2017
Trysil, Norway (March 23, 2017) - Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is proud to introduce the massively updated, top-of-the-line Bushwhacker II helmet along with the more affordably priced Dissenter helmet, both new for spring 2017....
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March 22, 2017
Eagle Creek Hires Jamie Marchbank as VP of Product
San Diego, Ca. (March 23, 2017) – Eagle Creek is proud to announce the hiring of Jamie Marchbank as Vice President of Product, effective immediately. An integral part of the management team, Marchbank will be responsible for leading the company's efforts in developing, managing and driving product design and development,...
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March 22, 2017
World T.E.A.M. Sports’ Face of America Athlete Giving it Her All
Bayshore, New York, March 22, 2017: Adaptive Army veteran, Donna Zephrine, is no stranger to challenges. Having participated in several World T.E.A.M. Sports (WTS) events over the last few years — the Face of America (FOA) in 2015 and 2016; the 2015 Face of America Liberty from West Point Academy...
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March 22, 2017
Outside TV Features Expands: 24/7 On-Demand Adventure Sports Films
(Westport, CT.) March 20th, 2017 – Outside TV, the leading provider in adventure sports content, introduces Outside TV Features, now accessible on-demand via leading streaming platforms such as Amazon Prime Video via Amazon Channels, iOS, Apple TV, Android, ROKU, and Amazon Fire TV, providing instant 24/7 access to the premier...
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March 22, 2017
Craghoppers Introduces New Women’s Authentic Outdoor Apparel for Winter 2017
Portsmouth, NH (March 22, 2017) – The new Women’s Authentic Outdoor apparel from Craghoppers is the perfect partner in crime for cold winter days and long winter nights. The new line focuses on functional pieces that stay warm when the skis are off and exploration and relaxation are priorities. The...
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March 21, 2017
Introducing Jül: A Smart Mug for Better Beverages
Salt Lake City, UT (Mar 21 2017) — Power Practical, a team of designers and makers of power products for active lifestyles and everyday living, is proud to announce the launch of the Jül: an intelligently designed tumbler that keeps hot beverages at the perfect temperature from the first sip...
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March 21, 2017
Mountain Khakis® Hosts Grand Opening of Denver Flagship Store in Historic Larimer Square April 1
DENVER - (March 21, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will host the grand opening of its first flagship retail store in Denver’s historic Larimer Square April 1, 2017, 10:00 a.m. to 9:00 p.m. The event establishes the brand’s permanent brick and mortar presence in...
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March 21, 2017
LifeStraw Water Filtration Partners with Thirst Founder Mina Guli For Global Water Awareness Campaign Launching World Water Day March 22
LAS VEGAS (March 21, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced its partnership with Thirst, an international non-profit committed to water conservation led by Mina Guli to launch a global water awareness campaign, March 22, World Water Day....
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March 21, 2017
Electric Goes Fishing with Todd Kline
San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined with his passion and knowledge of fishing make him...
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March 20, 2017
Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence
DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the chance to race electric mountain bikes on a challenging and technical course against a competitive field. "The eMTB race is a unique...
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March 20, 2017
Indoor Climbing Set for Explosive Growth: Earth Treks Climbing and Fitness to Add New Climbing Gyms through a Partnership with Tengram Capital Partners
Columbia, Md. – March 20, 2017 - Earth Treks Climbing and Fitness, a long time leader in the rapidly growing indoor climbing gym industry, announced today that it has partnered with Tengram Capital Partners. Through the newly formed relationship, Earth Treks and Tengram plan to open new climbing gyms in...
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March 20, 2017
Nuu-Muu Taps Terra PR For Media Relations
Bellingham, WA (March 20th, 2017) – Nuu-Muu, makers of the original exercise dress and high quality active apparel for women, has hired Terra Public Relations to manage its public relations and strategy in North America. “We’re looking so forward to working with Terra to share Nuu-Muu with a wider audience,” says...
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March 16, 2017
World T.E.A.M. Sports Welcomes Veteran Corps of America as Valued Face of America Partner
National non-profit World T.E.A.M. Sports announced today that Veteran Corps of America, the O’Fallon, Illinois veteran-owned and managed federal contractor, is returning as a sponsor of the organization’s inclusive April 28-30 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania. Honoring the many sacrifices military veterans have made...