Dakine Builds On Trusted Mountain Bike Category With Innovative Gear And Apparel Launches
May 19, 2020
Dakine launches The Slayer Series, a trusted and durable line of lightweight mountain bike protection
LOS ANGELES (May 19, 2020) – Dakine is ramping up its mountain bike category for Spring 2020 with a series of high-performance gear and apparel launches that continue to progress the sport forward. Today, Dakine introduces the pedal-friendly Slayer Series, a mountain bike protection line of assorted elbow and knee pads designed with the latest in impact-protection technology, allowing the pads to maintain breathability and comfort on long hill climbs and fast, steep descents. The collection consists of three low-profile knee pads and two impact-absorbing elbow pads with technology to match varied riding styles and terrain.
“We want our customers to be able to get back outside safely with gear they can trust, and the mountain bike category is leading that charge,” says Pam Levine, SVP of Brand Management for Marquee Brands. “From the breakthrough DK Impact foam technology in the Slayer Series to the brand’s first collaboration with a professional female mountain biker, this year is all about progression and providing adventure-ready gear that allows users to reach higher levels of performance in the safest way possible.”
The CE certified, Slayer Pro Knee Pad (MSRP $75 USD) offers the most robust protection for fast-paced, steep descents with a knee protector reinforced by additional side padding. An adjustable elastic strap and silicone gripper ensure the pads lock into place and stay put, while dual density DK Impact energy-absorbing foam disperses impact without sacrificing flexibility. The Slayer Knee Pad (MSRP $65 USD) and Slayer Elbow Pad (MSRP $60 USD) offer functional protection with a lower profile, lightweight fit perfect for all-mountain riding. The Slayer Knee Sleeve (MSRP $55 USD) and Slayer Elbow Sleeve (MSRP $50 USD) are the most breathable styles that prioritize minimal weight with perforated impact foam that offers trusted, comfortable protection.
“Dakine riders worldwide have long appreciated the Slayer pads for their pedal-friendly protection. With this updated series, we have improved upon and expanded this popular line to offer several levels of padding for different types of rides. No matter your skill level, riding with confidence is key and the new Slayer Series provides another level of reassurance without sacrificing comfort,” says MTB Marketing Director for Dakine, Gabe Schroder.
New for Spring 2020, the best-selling Seeker Bike Hydration Packs are available in 18-liter (MSRP $180 USD) and 10-liter (MSRP $160 USD) backpacks as well as a 6-liter hip pack (MSRP $90 USD). These lightweight, weather-tight packs include Hydrapak® lumbar reservoirs that situate water weight along the lower back for increased stability while mountain biking. The different pack sizes accommodate varying amounts of gear and snacks, while the universal magnetic hose clip ensures easy access to on-the-go hydration.
Most recently, Dakine launched a signature women’s bike apparel collection with professional mountain biker Casey Brown, a pioneering athlete in the mountain bike community. The progressive collection includes the long-sleeve Thrillium Jersey (MSRP $70 USD) featuring a streamlined fit with stretchy, breathable polyester and the moisture-wicking Thrillium Glove (MSRP $45 USD) that utilizes durable Pittards® goat leather on the palm for unparalleled grip and bar contact. The retro, gender-neutral colorways and relaxed fit fill a gap in the women’s bike apparel market.
Customers can purchase Dakine’s Spring 2020 mountain bike gear and apparel online at www.dakine.com. For more information about Dakine, email Account Manager Katie Hostetler at firstname.lastname@example.org.
Founded in Hawaii in 1979, Dakine creates the most trusted and purposeful packs, bags, accessories, apparel, and outerwear for people who are traveling from the water, to the mountain and everywhere in between.
Contact: Katie Hostetler
(970) 924-0704, ext. 108