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January 14, 2021
Fenix Launches Two New Products: The E02R Flashlight and HM65R-T Headlamp
Fenix is excited to announce the launch of two new products. The first is the E02R, a 200 lumen rechargeable EDC flashlight, and the second is a new version of the best selling HM65R headlamp, the HM65R-T. Both lights make great additions to the already strong Fenix Lighting catalog. The...
January 14, 2021
Prepare for the next evolution in on-snow helmet safety:
BURLINGTON, Vt. (January 14, 2020) – Anon, the maker of ski and snowboard helmets, goggles, and accessories, today introduces the Winter ’21 helmet line equipped with WaveCel® technology. The Merak WaveCel and the Logan WaveCel helmets are the first snowsports models designed with this new evolution in head protection technology, which...
January 14, 2021
Sea to Summit Issues a Voluntarily Recall on Popular Range of Alpha and Sigma Camp Pots
Boulder, CO (January 13, 2020) — Sea to Summit has issued a voluntary recall of the Alpha and Sigma camp pots and will provide a field replacement latch to remedy all affected product. A potential safety hazard has been identified with the second generation of the Alpha and Sigma pot...
January 14, 2021
Athletic Brewing Commits $100,000 to Backcountry Ski Access and Education
SAN DIEGO, CA and STRATFORD, CT -- Athletic brewing is proud to announce they will be committing $100,000 to support backcountry access and avalanche education. The focus of the $100,000 commitment will be coast to coast, supporting organizations such as Friends of CAIC and other avalanche forecasting centers around the...
January 13, 2021
Oregon State Parks will open campground reservation window to 6 months
Campers will be soon able to book their spring break and summer trips to Oregon state parks, as the Oregon Parks and Recreation Department announced that it will widen its campground reservation window to six months in advance, starting Jan. 14. Oregon Live
January 13, 2021
Surfline Hires Marketing Executive from Apple
Surfline\Wavetrak Inc., the company behind ocean forecasting powerhouse Surfline, announced the appointment of Kim Centeno head of marketing. Centeno joins Surfline from Apple, where she most recently led marketing for high profile subscription services, including Apple Arcade. Shop Eat Surf
January 13, 2021
GoPro Unveils Motion Trigger, New Features With ‘Labs’ Update
GoPro Labs firmware updates offer more ways to start (and stop) its cameras. Adventure enthusiasts now have more control over their GoPro cameras, from conserving the battery to dumbing down the recording process. GearJunkie
January 13, 2021
Emerald Holding Inc. stages live Surf Expo in Florida despite spiking state Covid numbers
Surf Expo 2021 staged live in Orlando, Florida, on Jan. 6-8, even as Florida, on Jan. 2, reported its largest surge (more than 31,000 new cases and 217 deaths) in Covid-19. According to surfexpo.com, there were 321 registered exhibitors. SNEWS
January 13, 2021
New Colors and Caps Kick Off the New Year for Klean Kanteen
CHICO, Calif. (January 13, 2021) – Klean Kanteen today announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps, giving users a more tailored drinking experience. The 2021 TKWide collection features new colorways including Black, Real Teal, Purple Potion, Marigold, Blue...
January 13, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
January 13, 2021
SylvanSport Kicks Off New Year With New Hires
Brevard, NC – January 13, 2021 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is poised for growth in 2021 and is expanding its team, most recently with the hire of Finance Director Lisa Drake. Before being hired by SylvanSport, Drake worked as Finance Director for a...
January 13, 2021
Dometic Protects Wild Habitats by Joining the Conservation Alliance
Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that support grassroots environmental organizations for the protection of North America’s wild places. Wildlife has halved...
January 13, 2021
Flume Introduces New Paradigm of Botanical Supplements
San Francisco, CA - January 13, 2021. Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal mental state where you feel and perform your best. The suite of complementary products, FLOW, BASK...
January 13, 2021
Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event
SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...
January 12, 2021
Brand Machine Group acquires American Heritage Outdoor brand Penfield
Penfield will globally launch wholesale AW21 menswear and womenswear collections in January 2021, featuring functional outdoor styles. Brand Machine Group has brought in Tom Duncan from Lyle and Scott as Brand Director.
January 12, 2021
Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...
January 12, 2021
Hobie Expands Watersport Possibilities with New Inflatable Mirage® ‘iTrek’ Series and Mirage® iEclipse
OCEANSIDE, Calif. (Jan. 12, 2021) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces the launch of its groundbreaking Mirage® iTrek Series, a collection of extraordinary inflatable pedal kayaks that redefines the horizons of water recreation, alongside the all-new Mirage® iEclipse, the world’s first inflatable stand...
January 12, 2021
Professional Surfer and Filmmaker Hunter Jones Joins the Body Glove Athlete Team
REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones is a creative and influential member of the surfing community with goals to help foster a...
January 12, 2021
Saucony® Introduces All-New Peregrine 11 Trail Collection
WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...
January 12, 2021
Grundéns Hires Ashley Williams as Vice President of Marketing
January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead...
January 12, 2021
COROS Launches Seasonal COROS VERTIX Color – Desert Sol
Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...
January 12, 2021
New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development
BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...
January 12, 2021
Can’d Aid, Sleeping Giant Brewing and Boulder Beer Company Team Up to Increase Can’d Aid’s Clean Drinking Water Distribution Capabilities
Longmont, Colorado (January 12, 2021) — In support of its mission of people powered do-goodery, Can’d Aid has partnered with Sleeping Giant Brewing and Boulder Beer Company to can clean drinking water for distribution to communities and organizations in need nationwide through Can’d Aid’s Towns program. During their partnership with...
January 12, 2021
National Park Trust Announces 2021 Kids To Parks Day School Grants for Title I Schools
Washington, D.C. (January 12, 2021) – As part of its continued effort to support Title I schools and student access to park experiences, National Park Trust today announced its Kids to Parks Day School Grants Program in support of the 11th annual Kids to Parks Day celebration on Saturday, May...
January 11, 2021
Vermont Ski Patrollers to Receive First Wave of COVID Vaccine
Each state in the U.S. has its own plan for doling out the COVID-19 vaccine, those at the top of the list include obvious professionals like healthcare workers and emergency responders. But in Vermont, that first wave of vaccines will also go to ski patrollers. GearJunkie
